how and when to build a scalable ecommerce ecosystem
Post on 21-Oct-2014
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Is your eCommerce Business Ready to Explode?
How to get a Scalable Platform in Place
Presented by:
Webinar Presenters
Matthew BertulliCEO & Co-FounderDemac Media email: mbertulli@demacmedia.comtwitter: @mbertulli, @demacmediaweb: www.demacmedia.com
Jason LevasSenior Application ConsultantNexTec Groupemail: jlevas@nextecgroup.comweb: www.nextecgroup.com
Jim RitterbuschGeneral Manager, NY / NJNexTec Groupemail: jritterbusch@nextecgroup.comweb: www.nextecgroup.com
Agenda
• Intro to NexTec Group• Key Benefits and Examples of ERP Systems• Intro to Demac Media• Quick overview of Magento • Top 5 signs you need to integrate• Key Benefits of Systems Integration • Common “Gotchas”• Unique Aspects to Integrations - Example• What does a typical integration look like? - Example• Sample Orders in Magento
Introduction to NexTec Group• NexTec is a Business Solutions Consulting Company
– Help companies to improve operational efficiencies through the use of business software systems
– Work with multiple ERP and CRM solutions
• Los Angeles, New York, Houston, Cleveland, Seattle, New Jersey, Vancouver and Orlando
• Full Services Company– Installation– Set-up & Configuration– Data Conversion– Training – Post Go-Live Support
• Professional Staff of over 90 full time employees– MBA, CPA, MCSE, MCP– 90% have Accounting, Consulting, or Computer Science Backgrounds
• Support Over 600 Customers Nationwide, Across all Industries
Customers & Industries
© NexTec Grou Proprietary and Confidential
Service
Financials Distribution
Manufacturing
Key Benefits to ERP Systems
• Visibility to Data– Sales – QTD, YTD, LTD, last order, typical order, etc– Margins – is this a profitable order for my company– Manufacturing Process
• Discrete – labor, capacity, scheduling, lead time, profit• Process – formulations, lot tracking, rework, yield, QC
– Distribution – barcode automation, bins, pick/pack/ship, freight shopping, etc
– Quote-to-Order – revisions, margins, back-order, upsell, cross-sell, etc
• Integrated data / information– Allows for analysis & key metrics measurements– Spend your time improving the quality of your product / business
• Reporting– Multi-company / Multi-currency / Multi-legislation
Examples of ERP Systems
• Microsoft Dynamics AX– Upper mid-market ERP system– Multi-national distribution organization
• Sage ERP X3– Upper mid-market ERP system– Multi-national manufacturing organization
• Microsoft Dynamics GP– Mid-market ERP system– North American financial & distribution
• Microsoft Dynamics SL– Nice Product – Services Organizations
• Sage 500– Mid-market ERP– North American financial & distribution company
Intro to Demac Media
• Full Service eCommerce Design & Development Company
• Magento Gold Solutions Partner
More Importantly … we love what we do!
Some Of The Merchants We Work With
eCommerce Platforms
• The “Hub” of a great commerce strategy– Do this right and get exponential cost savings and
efficiency savings in other applications– Do it wrong … and the opposite happens
Quick Overview of Magento
• Largest and fastest growing eCommerce Platform• Open Source, Feature Rich and Flexible • Backed by strong community
When and How to Integrate
The first km of eCommerce…
When is the right time to implement X system?
**Answer depends on the type of eCommerce business you’re building
Top 5 Signs You Need To Integrate
When do you need to start thinking about automation?
1. Large Order Volumesa. 0 – 20 / dayb. 20 – 100 / dayc. 100 – 1,000 / day
2. Multi Channel Selling (inventory turns)3. Return Requests4. Frequent Price Changes5. Received Product
Benefits of Systems Integration
• Automating manual processes• Avoiding double data entry• Avoid human error• Reporting*
– Accurate data = accurate insights into your business
Common “Gotchas”(why it never happens seamlessly)
There are Plug and Play options, but…
• Can you get all data points from your eCommerce platform to ERP system?
• Should you be pushing all your data?
• Which system is the master for which piece of data?– eg. Product, inventory, orders, customers**
• Process hand off
Real World Examples of Integration Challenges
• Gift Registry• Back-Orders / Special Orders• Multiple Warehouses
– Where to send orders? Where does this logic live?• Drop-Shipping Automation• Returns (RMA) Integration
What does a Typical Integration Look Like?
Recap
• Key Benefits of ERP Systems and Examples• Top 5 Signs You Need to Integrate• Benefits of Systems Integration• Common “Gotchas”• Real World Examples of Integration Challenges• What an Integration actually looks like
Thank You!
hello@demacmedia.com1-888-860-0364@demacmedia
marketing@nextecgroup.com 201-933-0707
@NexTecGroup
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