how do social media & search intersect

How Do Social Media & Search Intersect?

Presented by:

David WallaceCEO/Founder - SearchRank

Does Social Media Prevent the NeedFor Search?

Absolutely not!

Organic/paid search are still huge and by far largest driver of web-based traffic.

Does Social Media Play an Important Role in Search?

Yes indeed!

A review of SERPs for any company already engaged in social media reveals its

intersection with organic search.

One would be naive not to recognize the vast number of people using social media & not try to tap into their audiences.

Online Usage Stats

Online Usage Stats

Online Usage Stats

Online Usage Stats

Facebook Client Case Study

- Started Facebook Fan Page in November 2008

- Last year had 1,700 fans; this year has over 45,000 fans.

- Use Fan Page to promote blog content, offer promotions/discounts, introduce new product, hold contests and even build brand loyalty.

Facebook Client Case Study

Facebook Client Case Study

Facebook Client Case Study

Search/Social Media Strategies

- Integrate Offline & Online Advertising

What can you do with social media to with regards to increasing sales and brand awareness/loyalty?

Search/Social Media Strategies

- Integrate Offline & Online Advertising

- Multimedia Usage

What can you do with social media to with regards to increasing sales and brand awareness/loyalty?

http://www.youtube.com/watch?v=ql-N3F1FhW4

Search/Social Media Strategies

- Integrate Offline & Online Advertising

- Multimedia Usage

- Custom-Tailor the Message

- Local Social Networks, Beyond Yelp

- Contests & Discounts

- Customer Service

What can you do with social media to with regards to increasing sales and brand awareness/loyalty?

Search/Social Media Strategies

- Integrate Offline & Online Advertising

- Multimedia Usage

- Custom-Tailor the Message

- Local Social Networks, Beyond Yelp

- Contests & Discounts

- Customer Service

- Online Reputation Management

What can you do with social media to with regards to increasing sales and brand awareness/loyalty?

Conclusion

Use SEARCH To Stand Out

Conclusion

Use SOCIAL MEDIA To Build Brand Loyalty

Thank You!

David Wallace

SearchRankwww.searchrank.com

Twitter: @DavidWallace

Search & Social Media Marketing Since 1997