how does marketing affect customer value?
Post on 14-Aug-2015
32 Views
Preview:
TRANSCRIPT
How does marketing affect customer value?
The Value Delivery Process
Traditional Marketing
Creates ValueDesigns ValueAnd thenMarketing and selling the Value
Unfortunately ,it’s a failure in modern age
New age Value delivery process
Starts at the
Beginning of planning
1.Assessing Market Opportunities
Scanning and AssessingNeedsWantsDemand
#Value Exploration
a2.Choosing a Value
SegmentingTargeting PositioningBranding
#Value Exploration
3.Designing a Value
Marketing strategic planningPrice Fixation
#Value creation
4.Delivering Value
#Value Delivery
5.Communicating a value
6.Attaining Growth and Sustainment
Therefore
Marketing begins at value creation
Marketing is a “primary activity”
of the “Value Chain”
The Value Chain
Core Competencies
Concentration on
Product DesignDevelopment and
Marketing
And Manufacturing Elsewhere
i.e Value delivery elsewhere
Example
Apple’s Strategic Realities
Made in China
Thank you
top related