How does marketing affect customer value?

The Value Delivery Process

Traditional Marketing

Creates ValueDesigns ValueAnd thenMarketing and selling the Value

Unfortunately ,it’s a failure in modern age

New age Value delivery process

Starts at the

Beginning of planning

1.Assessing Market Opportunities

Scanning and AssessingNeedsWantsDemand

#Value Exploration

a2.Choosing a Value

SegmentingTargeting PositioningBranding

#Value Exploration

3.Designing a Value

Marketing strategic planningPrice Fixation

#Value creation

4.Delivering Value

#Value Delivery

5.Communicating a value

6.Attaining Growth and Sustainment

Therefore

Marketing begins at value creation

Marketing is a “primary activity”

of the “Value Chain”

The Value Chain

Core Competencies

Concentration on

Product DesignDevelopment and

Marketing

And Manufacturing Elsewhere

i.e Value delivery elsewhere

Example

Apple’s Strategic Realities

Made in China

Thank you