how to communicate science effectively (iwc8 presentation)
Post on 09-Jan-2017
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How to communicate
science effectively
Define the Story• Need• Approach• Supporting evidence• Evaluation• Conclusion
Know your audience
Message Audience
It’s not about you, it’s about them and the message
Organise the Story
• Roadmap – Story board
Set out sections:
NeedApproachSupporting evidenceEvaluationConclusion
Working title
Method 1
Method 2
Method 3
Method 4
Discus’n1
Discus’n2
Discus’n3
Discus’n4
Result 1Figures
1,2
Result 2
Result 4Tables
1,2Figure
6
Result 3
Figures 3,4,5
talk1? talk2?
NeedNeed 1Need
Action time• Two minutes elevator test
challenge
• One minute shake hand challenge
• 15 words highlights of the show challenge
You have 15 minutes to prepare
• Need• Approach• Supporting evidence• Evaluation• Conclusion
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