how to get found on the internet: a framework for a successful seo strategy
Post on 08-May-2015
1.649 Views
Preview:
DESCRIPTION
TRANSCRIPT
Getting Found on the Internet: A Framework for a Successful SEO Strategy
Agenda
SEO101
A Threefold Approach to SEO
Measurement & Improvement
What’s New in SEO
Download this slide deck at http://bit.ly/GetFound14
Q&A
Please hold questions until the end!
Download this slide deck at http://bit.ly/GetFound14
About Me
Coding since 1986Creating websites
since 1997Working in e-
commerce since 2005
Marketing MBA
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO 101
SEO101
Google does data entry with your website
Download this slide deck at http://bit.ly/GetFound14
INDEXING
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
TECHNICAL
SEO101
Download this slide deck at http://bit.ly/GetFound14
Don’t Confuse Google
?
Technical Checkup
Download this slide deck at http://bit.ly/GetFound14
www.WooRank.comWrite this down!
STEP 1
Technical Checkup
Download this slide deck at http://bit.ly/GetFound14
STEP 2Hand WooRank Report to Webmaster.
Tell them to fix it all.
(Cry if necessary)
WooRank
SEO101
Download this slide deck at http://bit.ly/GetFound14
ON-PAGE
SEO101
Download this slide deck at http://bit.ly/GetFound14
Keywords
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
Google doesn’t use the meta keywords tag.
=
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
http://adwords.google.com
KEYWORD RESEARCH
Write this down!
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)
On-Page: Keywords
Download this slide deck at http://bit.ly/GetFound14
KEYWORD RESEARCH
SEO101
Download this slide deck at http://bit.ly/GetFound14
Site Structure
On-Page: Site Structure
Download this slide deck at http://bit.ly/GetFound14
On-Page: Site Structure
Download this slide deck at http://bit.ly/GetFound14
Each product or service needs its own page.
SEO101
Download this slide deck at http://bit.ly/GetFound14
Content Strategy
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
BLOG RELIGIOUSLY.
(Blog must be on your own website, not on WordPress.com or Blogger.com)
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
If your blog impresses
humans, the search rankings
will follow
WRITE AWESOME CONTENT
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
EDITORIAL CALENDAR
4 Categories = 4 Posts Per Month
ONE Key Phrase per post!
On-Page: Content
Download this slide deck at http://bit.ly/GetFound14
This is what will happen.
Actual Case Study
SEO101
Download this slide deck at http://bit.ly/GetFound14
OFF-PAGE
SEO101
Download this slide deck at http://bit.ly/GetFound14
Links
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
RELEVANT&
REPUTABLE
NOT JUST ABOUT QUANTITY
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
If your blog impresses humans, the LINKS will
follow
WRITE AWESOME CONTENT
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
Reputable directories = OK
Link farms = NOT OK
NOT OKAY TO PAY FOR LINKS
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
PAYING FOR EYEBALLS = OK!
https://www.stumbleupon.com/pd
Write this down!
Paid Discovery on Great Content = FAST Link Building
Off-Page: Links
Download this slide deck at http://bit.ly/GetFound14
10/14: 183 links from 37 different sites
1 paid stumble on 10/15: $50 for 500 visitors
11/19: 303 links from 56 different sites
An increase of 120 links and 19 root domains in 1 month
CASE STUDY
SEO101
Download this slide deck at http://bit.ly/GetFound14
Social Media
Off-Page: Social
Download this slide deck at http://bit.ly/GetFound14
Social, Social, Social!
SEO101
Download this slide deck at http://bit.ly/GetFound14
Citations
SEO101
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
https://moz.com/local/search Write this down!
Check your citation status
SEO101
Download this slide deck at http://bit.ly/GetFound14
MEASURE
Measures & Metrics
Download this slide deck at http://bit.ly/GetFound14
Metrics that Matter1. Organic Keywords (Webmaster Tools)
Search Traffic -> Search Queries
2. Landing Pages (Analytics)Behavior -> Site Content -> Landing Pages❶Visits ❷Bounce Rate ❸Avg. Visit Duration
3. Referral Traffic (Analytics)Acquisition -> All Referrals
Ongoing Improvement
Download this slide deck at http://bit.ly/GetFound14
“I should blog more about that”
“I should add that
to my Services page”
“That would make a great
article”
Data-Driven Ideas
SEO101
Download this slide deck at http://bit.ly/GetFound14
LATESTTRENDS
SEO in 2013
Download this slide deck at http://bit.ly/GetFound14
1)Authorship
2)Local
Authorship
Download this slide deck at http://bit.ly/GetFound14
Jump ahead of hundreds of millions of pages using Authorship!
http://plus.google.com/authorship
Write this down!
Local
Download this slide deck at http://bit.ly/GetFound14
Huuuuge Tracks of Land!
1. Fill out 100%
2. Get reviews!
Local
Download this slide deck at http://bit.ly/GetFound14
https://plus.google.com/dashboard Write this down!
What the PLUS?!?
Download this slide deck at http://bit.ly/GetFound14
SEO101
Download this slide deck at http://bit.ly/GetFound14
RECAP
Recap: The Framework
Download this slide deck at http://bit.ly/GetFound14
Technical Fix Issues
On-Page Keyword Research Drilldown Pages Editorial Calendar
Off-Page Links (Stumble!) Social Media Citations
Measure & Improve Watch the
“Metrics that Matter”
Get ideas from keyword data
Stay on Top of Trends Authorship Local
Download this slide deck at http://bit.ly/GetFound14
Learn FromPam!
Sign up to be notified of new educational opportunitiesFrom Pam Ann Marketing!
http://bit.ly/PamNews
top related