how to increase sales by online marketing and seo especially for china

Alex Sum

‘My website is really fantastic!......But I get

about 2 visitors a month’

• Online Marketing is especially effective for small to medium

businesses with high dollar values and knowledge-based products

• Builds awareness and increases interests over time

• Prospects are more likely to get informed and hire domain experts

to provide services.

• Picture source: Hubspot

Your essential toolkit of getting traffic

to your site

Email Direct Marketing (EDM)

Search Engine Optimization

(SEO)

Social Media Optimization

(SMO)

Pay Per Click Management

(PPC)

Online Marketing

“Your site can get 7

times more visitors in

getting from the 6th

position to the 1st on

a given keyword”

SEO is the process of improving the visibility

of your website in a search engine’s un-paid

or organic search result.

Ranking on the first page of a search engine

is essential as 80% of eyes’ of the users are

looking at the first 3 organic results and then

it decreases drastically

Paid

Advertising

20% click

thru

Paid Advertising

Organic Search Results

80% click thru

Search key words

Most marketers report

that SEO and EDM

produce excellent and

the highest ROI in

online marketing

campaigns.

Source: Econsultancy/Adestra Email Marketing Industry Census 2013

SEO Audit

• Competitors Analysis

• Search Engine Online Strategy

• Keyword Research

• Establish SEO Timetable

On-Page SEO

• Web Site’s Structure Optimization

• Navigation Optimization

• Meta Tags Optimization

• URL Rewriting

• Anchor Tag Optimization

• Existing Content Optimization

• New Optimized Pages Creation

• Landing Page Optimization

• Image & Video Optimization

• Monthly Activity Report

Off-Page SEO

• Link Building

• Business Directory Submission

• Product Directory Submission

• Industry Directory Submission

• Monthly Activity Report

• Other OM Augmentation

P

H

A

S

E

1

P

H

A

S

E

2

•Definition of business goals and target customers; analysis of market competition. Business Analysis

•Conduct audit of website structure and architecture. Identify area of optimization for best search performance.

Website Architecture Audit

•Keyword research and discovery; review rankings on Google/Baidu on main keywords; identification of new keyword opportunities and trends

Keyword Mining

•Conduct on-page and off-page optimization for website structure and contents. SEO copywriting will also improve search performance.

Website Optimization

•Conduct thorough quality review to make sure website is fully optimized. Quality Assurance

•Submit website to search engines, and relevant and authentic online directories. Website Submission

•Develop backlinks with qualified and relevant websites. We do not build backlinks with illegal link farms.

Link Development Campaign

•Ongoing web analytics monitoring and trend discovery. Strategy review where necessary.

Monitoring and Data Analysis

‘How to get inside

the great firewall

of China’

513 million online Users, Rising up to 750 million by 2015*, more than double the U.S. population. Too big to ignore!

18.7 hrs average time spent online per week*

Baidu dominates Search Engine usage, 80% users choose Baidu

China SEO for Baidu and Online Marketing will make your company found by Chinese audience!

* Source Mckinsey

Services include

› Execute SEO Process leveraging local expertise

& knowledge in China For Baidu

› Full Account Management with Baidu

› Landing page optimization

› Website translation services

› Chinese Copy writing services

‘The no-nonsense,

fast track way to

getting noticed’

Refers to paid advertising area in search

engines (Google, Yahoo, Baidu, etc.)

Marketing model where you are required to

bid for advertising spots and keywords in

search engine results, then only pay for

every referral or click on the advertisement

Fast, Direct, Effective and targeted WHEN

managed properly

Google Adwords, Baidu 百度推廣

PPC Management Service

› PPC Account Opening and management

› Competitor Analysis

› Keyword Research & Bidding Analysis

› PPC Advertisement writing service

› Landing Page Optimization

› Campaign & Conversion Monitoring

› Monthly Progress & Effectiveness Report

From a survey, up to 80% of traffic

referred by Google come from organic

search results.

For best search performance, combine

SEO and PPC to capture all potential

customers.

‘Marketing by word-of-

mouth is powerful &

effective...you can

now rocket-fuel it

through the web!’

Our Social Media Marketing Service

› Target Social Media Platform Analysis

› Target Audience Analysis

› Content Creation and Post Management

› Copy Writing

› Press Release Management & Submission

› Covers Facebook, LinkedIn, Twitter, Weibo

(China), Blogs

› Leverage WOM (Word of Mouth) Marketing

through sharing and liking

‘The most direct way of reaching out to your potential customers’

Our EDM System › Integrates perfectly with your website for

efficient communication with your customers

› Tracks each email so you will know when recipients open your emails or e-newsletters and which articles they actually read or which link they click into

› Online WYSIWYG email editor for creating email templates

› Let us design your EDM template and run your EDM campaign!

‘Make your website

the hub of your

online marketing

campaign!’

From E-brochures sites to Full E-Commerce Shops

Bespoke design just for your business

Design content infrastructure

Design principles to guide building process › Fulfil business requirements

› Maximises the user experience

› Technical & structural integrity

Latest web building and CMS tools used with expansion capability

Multi-browser and multi-language compatible

Search Engines Optimized (SEO)

Began Engagement with Vision One in Dec 2012

Reached Google No.1 ranking by Mar 2013

Result: Service enquiries (leads) increased by 300%

Result: Rental revenue increased by 60%

Services provided by Vision One : › Web design

› SEO

› Social Media Marketing on Facebook & Twitter

› EDM (over 200,000 emails sent)

Number 1

Ranking

Consultancy methodology & approach to all projects

Both On-page and Off-page Optimization techniques

employed

Landing page optimization to increase conversion

rate

Optimize with search terms that can bring TARGET

customers

No hidden costs

Only ‘White Hat’ SEO techniques used

Full understanding in online marketing ecosystem

especially in China

Local physical (not virtual!) presence in China

They claim they improve your search performance same as what we can do. But they may

Do “blackhat” SEO practices like using link farms which can destroy your rankings especially on Baidu and Google

Not optimize landing pages so referrals from search engines can’t convert to sales

Optimize your website with wrong search terms so they can’t bring target customers

Not review web analytics and may provide no consultation.

‘Remember … Being

on Google Page 1

is not enough, you

need to get visitors

to convert’

Offices in Hong Kong and China. UK

office will open in 2013.

Website: www.vonesys.com

Email: info@vonesys.com

Linkedin: linkedin.com/company/vision-

one-seo-china