idea factory

psykologifabriken.se/traning

customers

customers

10 000 timmar av träning gör dig inte till expert

=10 000 timmar av träning gör dig inte till expert

Goals:  - Get a new perspective on creativity and what you can do to become more creative- Generate ideas on new ways of selling, outside of your area of expertise

The creativity challenge

Agenda

1. About creativity

2. sellING in new ways

3. creative habits

dagens upplägg

1. Vad är kreativitet?

2. vänd på antagandet

3. Att skapa kreativa vanor

Agenda

1. About creativity

2. sellING in new ways

3. creative habits

”If I tried to understand my creative process I would probably ruin it”

”Inspiration isn’t something I can control”

”A genius can only be recognized by another genius!””There are only a few geniuses!”

Creativity is behaviors

”The research is conclusive: Creativity is a set of behaviors that you

can learn to do better, successful creativity is about 80 percent learned”

Keith Sawyer, Washington university in St: Louis

A behavior is everything a person does or says

A behavior is something we can observe

A behavior is not an interpretation of something a person is doing

Double check

Get opinions from others

Practice and prepare

Iterate and improve

Gather a lot of facts

CarefulATTRIBUTE

BEHAVIOR

Have lunch with a customer

Attend business seminar

Practice and prepare

Ask a co-worker for advice

Create leads list

Sales-drivenATTRIBUTE

BEHAVIOR

Read an article on a subject you know nothing about Present an idea for a

co-worker

Ask for feedback

Save an idea

Build on others ideas

CreativeATTRIBUTE

BEHAVIOR

The importance of valuing creativity

”I see myself as a person who is good at being creative”

”To be creative is something I value a lot”

Start collecting creative behaviors

Worksheet

A behavior is everything a person does or says

A behavior is something we can observe

A behavior is not an interpretation of something a person is doing

Ask a collegue for feedback

Worksheet

Get inspired by an unexpected sourceAttend a seminar on a subject

you know very little about

1. Creativty is something you do, not something you are

2. Behaviors are something specific and that’s not an interpretation of what a person does

3. Attributes are a set of specific behaviors

SUMMARY

Agenda

1. About creativity

2. sellING in new ways

3. creative habits

Cellphone

NokiaFinland

Moomintroll

Negative result

Rubber boots

Neural networks

Dj for Ipad, var detta det bästa alternativet?

1. To keep papers in place

2. As a ring

3. As a hook to catch fish with

4. As a miniture belt for your pants

5. As an instrument to measure tidewater

6. As an instrument to reach dust in very narrow places

7. To stir a drink

8. To make a fortune if you sell it to someone who never seen anything similar before

9. As a TV antenna

10. As a conductor pin if the orchestra can see well enough

Different uses of a red paperclip

Selling in new waysGoal: Ideas on how to sell differently at Mercer

A restaurant...have chefs who cook the food...in a specific location...and have menus that you choose your food from

A restaurant that doesn’t have chefs who cook the food

A restaurant that doesn’t have a specific location

A restaurant that doesn’t have menus you choose your food from

1. Write down three assumptions about selling at Mercer

2. Reverse you assumption and generate ideas based on the reversed assumption

Goal: Ideas on how to sell differently at Mercer

Worksheet

WorksheetMostly through calls and emailsTowards companies with more than 50 employees

Takes three months to close a deal

1. Our memories are sorted in networks

2. Sometimes our brain can create barriers for our creativity

3. Strict limitations will help you create new associations

SUMMARY

Agenda

1. About creativity

2. sellING in new ways

3. creative habits

You won’t become more creative by attending a lecture, you learn creativity from your experiences

How long does it take to form a habit?

How long to form a long term habit?

Habits always occur in specific contexts

W.O.O.P — how to create habits

Wish: What habit do you want to form?

Outcome: What will this result in?

Obstacle: What could stop you from forming the habit?

Plan: Create a plan, if X then Y

Generate new leads

Increased sales

Lack of time, stress, lack of information

Hear about an interesting company

search on for them on Linkedin and save that page

Worksheet

1. It takes 66 days to form a habit

2. Habits occur in specific contexts

3. Create a plan for your new habit

SUMMARY

niklas@psykologifabriken.setwitter.com/laninge

@livetifabriken/psykologifabriken

Did you enjoy this? Do as more than 4000 people — follow us on Facebook or Twitter