idea factory
TRANSCRIPT
psykologifabriken.se/traning
customers
customers
10 000 timmar av träning gör dig inte till expert
=10 000 timmar av träning gör dig inte till expert
Goals: - Get a new perspective on creativity and what you can do to become more creative- Generate ideas on new ways of selling, outside of your area of expertise
The creativity challenge
Agenda
1. About creativity
2. sellING in new ways
3. creative habits
dagens upplägg
1. Vad är kreativitet?
2. vänd på antagandet
3. Att skapa kreativa vanor
Agenda
1. About creativity
2. sellING in new ways
3. creative habits
”If I tried to understand my creative process I would probably ruin it”
”Inspiration isn’t something I can control”
”A genius can only be recognized by another genius!””There are only a few geniuses!”
Creativity is behaviors
”The research is conclusive: Creativity is a set of behaviors that you
can learn to do better, successful creativity is about 80 percent learned”
Keith Sawyer, Washington university in St: Louis
A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing
Double check
Get opinions from others
Practice and prepare
Iterate and improve
Gather a lot of facts
CarefulATTRIBUTE
BEHAVIOR
Have lunch with a customer
Attend business seminar
Practice and prepare
Ask a co-worker for advice
Create leads list
Sales-drivenATTRIBUTE
BEHAVIOR
Read an article on a subject you know nothing about Present an idea for a
co-worker
Ask for feedback
Save an idea
Build on others ideas
CreativeATTRIBUTE
BEHAVIOR
The importance of valuing creativity
”I see myself as a person who is good at being creative”
”To be creative is something I value a lot”
Start collecting creative behaviors
Worksheet
A behavior is everything a person does or says
A behavior is something we can observe
A behavior is not an interpretation of something a person is doing
Ask a collegue for feedback
Worksheet
Get inspired by an unexpected sourceAttend a seminar on a subject
you know very little about
1. Creativty is something you do, not something you are
2. Behaviors are something specific and that’s not an interpretation of what a person does
3. Attributes are a set of specific behaviors
SUMMARY
Agenda
1. About creativity
2. sellING in new ways
3. creative habits
Cellphone
NokiaFinland
Moomintroll
Negative result
Rubber boots
Neural networks
Dj for Ipad, var detta det bästa alternativet?
1. To keep papers in place
2. As a ring
3. As a hook to catch fish with
4. As a miniture belt for your pants
5. As an instrument to measure tidewater
6. As an instrument to reach dust in very narrow places
7. To stir a drink
8. To make a fortune if you sell it to someone who never seen anything similar before
9. As a TV antenna
10. As a conductor pin if the orchestra can see well enough
Different uses of a red paperclip
Selling in new waysGoal: Ideas on how to sell differently at Mercer
A restaurant...have chefs who cook the food...in a specific location...and have menus that you choose your food from
A restaurant that doesn’t have chefs who cook the food
A restaurant that doesn’t have a specific location
A restaurant that doesn’t have menus you choose your food from
1. Write down three assumptions about selling at Mercer
2. Reverse you assumption and generate ideas based on the reversed assumption
Goal: Ideas on how to sell differently at Mercer
Worksheet
WorksheetMostly through calls and emailsTowards companies with more than 50 employees
Takes three months to close a deal
1. Our memories are sorted in networks
2. Sometimes our brain can create barriers for our creativity
3. Strict limitations will help you create new associations
SUMMARY
Agenda
1. About creativity
2. sellING in new ways
3. creative habits
You won’t become more creative by attending a lecture, you learn creativity from your experiences
How long does it take to form a habit?
How long to form a long term habit?
Habits always occur in specific contexts
W.O.O.P — how to create habits
Wish: What habit do you want to form?
Outcome: What will this result in?
Obstacle: What could stop you from forming the habit?
Plan: Create a plan, if X then Y
Generate new leads
Increased sales
Lack of time, stress, lack of information
Hear about an interesting company
search on for them on Linkedin and save that page
Worksheet
1. It takes 66 days to form a habit
2. Habits occur in specific contexts
3. Create a plan for your new habit
SUMMARY
[email protected]/laninge
@livetifabriken/psykologifabriken
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