inbound marketing 101 workshop presentation for seedstarts latam conference 2016

Inbound Marketing 101

By: Jorge Luis Soto Co-founder & CEO at Freedeo.io

@Sotoventures

Who the fu%k am I?“Serial technology founder” since 2003

Campus Communications (WiMax, Mesh Networking, 2003) Sotowireless Communications (WiFi as a service, 2004)

MyTripz (social network for travel, 2005) MusiqJive (MTV for local musicians, 2007)

HotBar (Conduit clone, white-label browser toolbar, 2008) PrentNow (SaaS for property managers), 2008)

Incubator55 (SaaS for market researchers at brands, 2009) Feedgen (SaaS for inside sales reps, 2009)

Sales4Startups (B2B Sales Education for Startups, 2011) Dashtab (2nd try at Feedgen, 2014)

Sotoventures Media (Educational media for startup founders, 2015)

12NEVERQUIT.EVER.

Who the fu%k am I?Today, Co-founder and CEO at Freedeo, “Uber for Video Production”

However, I did take jobs:Door-to-door sales with Southwestern Company

KickApps, SaaS for Online Communities

MoPub, 1st hire, grew prospecting, sales operations, inside sales, sold to Twitter in 2013.

WHAT IS INBOUND MARKETING?Inbound marketing is about using marketing to bring potential customers to you, rather

than having your marketing efforts fight for their attention - HubSpot

On and offline marketing stuff you do to drive leads/signups - Me

Your marketing channels

Website/Blog(owned)

Social Media(earned/paid)

Events(hybrid)

What do I do now?

Launch a constantly branded experience

#1

Case Study: #Freedeo & #YouNeedVideo

What are your brand’s keywords?

#2

Thought leadershipown your keywords!

#3

Write blog posts!#4

Optimize with forms#5

Interviews, Updates, Tips#6

Example YouTube Webcast

Add audio/visual media#7

Identify Influencers#8

Promote, engage, share!#9

All channels! Go Nuts!!! Track!

IT’S OVER!FOLLOW ME!!!

@SOTOVENTURES