increase your landing page conversions with video

Increase Your Landing Page Conversions with Video

Director of Customer Success

Ryan Engley

Unbounce

@ryan_engley

Join our chat on Twitter

Guest Photo Guest Photo

Dave Cole

@mrdavidjcole

Kristen Craft

@thecrafty

Join our chat on Twitter

MarketingWistia

Customer HappinessWistia

Who is Wistia?

We are 24 people who love video marketing

Plus a few dogs.

Why Use Video?

Reason #1

People VideosLove

Reason #2

People Love People

Reason #2

Reason #3Video lets you measure how people

engage with your content.

Reason #4Video helps you explain your product or service.

What We’ve Learned About Video at Wistia

(Best Practices & Data Time!)

Data Point #1: Videos help landing pages perform better.

Data Point #2: Video Length Matters

Not only does length matter. !

The perception of length matters.

These trends hold true even when the content is identical!

Data Point #3: Emails With Videos Get Clicked

Click:open rate = 38%Click:open rate = 12%

300% increase!

How to Get Started with Video

Use the camera you have.

(Hint: the iPhone is a great option!)

Use tools that make life easier

Get Advice: wistia.com/learning

Dive Right In!

How to Use the Data from Your Videos

A/B Test Video Thumbnails

How to A/B Test Video Thumbnails:

Step 1: Upload a video and pick a thumbnail. Step 2: Copy the video and choose a new thumbnail. Step 3: Embed the videos in your A and B landing pages. Step 4: Check those stats!

How to Embed a video in Unbounce

CONVERSION!

Get in touch! !

Guest Photo Guest Photo

Dave Cole

@mrdavidjcole

Kristen Craft

@thecrafty

MarketingWistia

Customer HappinessWistia

try.unbounce.com/for-video-landing-pages

Why use Unbounce to build your landing pages?

Increase your conversion rates with targeted pages & A/B testing

You’ll get better results from your campaigns

Quit waiting weeks for your developers

Building pages with Unbounce is fast

Build, publish and optimize without having to wait for developers or designers

You maintain control of your campaigns