internship panel 2013

WELCOME TO UNT PRSSA!

Sept. 16, 2013

CURRENT EVENTSWhat’s happening in the world today?

PutinMiss AmericaNavy Yard Shooting

ANNOUNCEMENTS• DUES DEADLINE: Oct. 14• Submit dues to Kenneth Martin, VP of Finances• Only $80 per calendar year- Great investment for

aspiring PR pros (cash or check accepted)• Awesome T-Shirt! • Access to internship and contact database• Opportunities for events and helpful conferences. • Scholarship and award opportunities!• Leadership opportunities

INTERN PANELSept. 16, 2013

Jeremy Eackles Regina Fischer Lauren FrockJenna Ooley Marilyn Perkins

JEREMY EACKLESUNT PRSSA second-year member

Social media director for NAHJ

Follow him on Twitter: @JEackles09

TOM JOYNER FOUNDATIONPublic Relations/ Nonprofit

Internship Mission: Help historically

black colleges and universities with funding and preservation

Irving, TX

Summer Internship

HOW’D I GET THE JOB?Networking!

Sent my resume in, got called in for an interview and then later received the called they I got the internship

WHAT’D I DO THIS SUMMER?Social media and marketing tasks

Represent Tom Joyner Foundation at events for alumni organizations and scheduled other events

Marketing for the Tom Joyner Morning Show, which is one of the top syndicated radio shows in the country

WHAT DID I LEARN?Proper business etiquette

The importance of marketing/PR

The importance of networking and keeping your contacts once you leave your internship

SO YOU WANT TO DO THIS INTERNSHIP?

Be confident

Show respect

Show that you're willing to learn

Work hard and ask questions 

Watch what you put on your personal social media sites (Employers actually look at that when deciding what employees to hire. My boss told me that.)

REGINA FISCHERVP of Records for UNT PRSSA

Senior Public Relations major at UNT

Follow her on Twitter: @ReginaPolska

INVERSA/ BECK VENTURESMarketing/SEO Internship

Addison, Texas

Summer 2013

HOW’D I GET THE JOB?UNT Job Bank

WHAT’D I DO ALL SUMMER?I increased Search Engine Optimization for

companies using Google Analytics

Strengthened my writing skills.

WHAT DID I LEARN?Marketing online through being no. 1 for search

engine results is a growing and competitive field. 

SO YOU WANT TO DO THIS INTERNSHIP?

It is very fun.

Increasing SEOs is like trying to put the pieces of a puzzle together.

You will need to research a company's market in order to write blog posts for them as well.

LAUREN FROCKPresident of UNT PRSSA

Senior Public Relations major at UNT

Follow her on Twitter: @frockl

EDELMAN PUBLIC RELATIONS

Public Relations/ Digital/ Social Media Internship

Agency environment

Global- 67 offices internationally

12-week Summer Internship

HOW’D I GET THE JOB?PRSSA Pro-Am Day

Journalism Internship Fair

Thank You Notes

WHAT’D I DO ALL SUMMER?Wrote social media

content for many different clients: Tech Gaming Nonprofit Business/Corporate

Analyze social media data and compile reports

Intern research project

WHAT DID I LEARN?Radian6 and bit.ly analytics, among others.

How to create compelling contentEx: Instead of tweeting a title of an article, make it

conversational.

Time management- agency life is hectic!

How to conduct client meetingsNEVER say “I don’t know”

SO YOU WANT TO DO THIS INTERNSHIP?

Be able to meet simultaneous deadlines

Be confident

Regularly update and maintain your portfolio.For social media, take screenshots of your tweets

and keep track of how many new followers/likes you earn.

Be versatile: learn how to write content for clients in different industries.

JENNA OOLEYVP of Public Relations for UNT PRSSA

Senior Public Relations Major

Follow her on Twitter: @jenooley

MOOYAHMarketing/Corporate Internship

MOOYAH is a fast casual, better burger concept geared towards families – especially moms and kids.

There are 54 stores open, 1 in Dubai with more to come in Latin America, Canada as well as here in the states.

HOW’D I GET THE JOB?Aaron White

MOOYAH’s first franchisee and owner of three high-performing MOOYAH franchises in the DFW area.

UNT Career Fair

By working hard and building relationships, I scored an awesome internship.

HOW’D I GET THE JOB? Being in good academic standing and active in student

organizations made my resume shine. Confidence is key – know your value!

I’ve been able to attend conferences which are spectacular networking opportunities.

I’ve learned the structure of a franchise system inside and out, and continue to learn everyday.

Client side vs. agency side is kinda cool because you’re the one telling them what to do instead of being told!

WHAT’D I DO ALL SUMMER?Planned events with one of our

partners, Foundation 56.

Created presentations for the CEO, Development Agents and other corporate staff.

Sat in on focus groups, mined data

Given presentations about competitive research I conducted

Continue to track competitive social media

Office decoration project!

WHAT DID I LEARN?E-mail etiquette (how to be professional, polite,

concise and effective); you’ll be writing a LOT of e-mails, and chances are you could be doing it better.

Managing up is important too!

Taking work seriously, not myself – presentation skills (it used to be scary for me to get up and speak, now I can more easily relax and do much better!)

Organization and TIME MANAGEMENT (two things I thought I had a pretty good handle on until this internship!)

SO YOU WANT TO DO THIS INTERNSHIP?

Corporate life has a bad rep for being mundane – make it fun, make it interesting

A small brand like MOOYAH is a family – not without it’s issues and chaos, but so rewarding and worth it

You can get away with a lot more in an internship – don’t be afraid to mess up! You will, and you’ll learn

If you can learn some badass Excel shortcuts, people will love you

MARILYN PERKINSVice President for UNT PRSSA

Junior Public Relations Major

Follow her on Twitter: @marilynmarie93

UNIVERSITY DIRECTORIES

Marketing/Advertising Internship

Nationwide

13-week Summer Internship

HOW’D I GET THE JOB?EAGLENETWORK!

UNT’s student job/internship online resource

WHAT’D I DO ALL SUMMER?Collected ad space for UNT’s student planner

Met with local Denton businesses and sold them on the idea that they NEEDED to be in our planner

WHAT DID I LEARN?How to sell yourself

Persistence

Don’t take no for an answer

SO YOU WANT TO DO THIS INTERNSHIP?

It’s SUPER hard, but worth it

Takes a lot of time and energy, but you gain A LOT of real world experience

Don’t do it unless you’re REALLY passionate about Marketing/Advertising

QUESTIONS?

THANK YOU!Here at UNT PRSSA we strive to help you

accomplish your goals. Fee free to email us at untprssa@gmail.com if you need help with your:ResumePortfolio Interview tips Internship/ job search