iptv: local content and advertising - ten crazy content concepts (you might make money)

Ten Crazy Content Concepts(you might make money)

Cuthrell Consulting, LLC

We help you navigate, reach, and exceed your goals.

Thinking out loud...

● Local is another word for unique● Find the voice that resonates● Question your pricing models

● Think in terms of non-advertising revenues● Think in terms of payment on result vs. exposure● Consider the “freemium” model for bursts of time

Local Content

● Focus on the talent you have right next door● Musicians● Singers● Community Theater

● Cable Access model but with sponsors

Art and Cooking Shows

● You have a Paula Dean (anything can be fried) ● You have an Iron Chef

● Local farmers supplied ingredients● A special running at the local grocery store

Town Hall Meetings

● You watch C-SPAN because you aren't in DC● You can watch Town Hall if they meet when you

are at work or can't swing by and give up your evening

Games

● Anything can be pushed into the living room● Local PC show sponsors “game” night● Playoffs like the NCAA brackets

● Kids sign up for gaming night● Games are televised from the PC● You'll see people tune in that are older than you think

Dancing with the Stars ***

● The best ideas are those that were stolen● You have people that can cut a rug● ** Local personalities will be the ones that

people tune in to watch – clapping or laughing – either way you will get people to tune in

Local Information

● You know what is going on more than aggregation company 1000s of miles away

● Information that is timely, accurate, and easily updated --- and more importantly, vetted with a LOCAL touch

Podcast Alley

● Kids and adults have podcast ready formats they push to YouTube, Ustream, Mogulus, Seesmic, 12seconds, etc...

● Give them channel time, make the lineup match when the people that create it would watch it● If they kids create after 5pm – show it after 5pm● The advertising takes care of itself

Tutorials

● How to bait a hook or clean a bird● Local tackle shop● Local gun shop

● How to prepare a garden bed area● Local nursery● Local landscaper● Local equipment rental

History, Yarns, Tales, and more

● Youth is important, but with age comes wisdom● The elderly are the libraries of collected experience● Get them on TV as content that the young can watch

with their parents● What it was like in their day● Even when it was bad, it got better● Challenges are overcome● The joy of details and vivid recollection

● Work with local library and archivists