keep your website current

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A presentation by Graham Jones on how businesses can stay up-to-date with their website

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@grahamjones www.grahamjones.co.uk

Keep Your Website Current

Coping with the ever-changing Internet

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

How times change

Now

1. Geocities2. Yahoo3. Starwave4. Excite5. CNN

Five Years Ago

1. Facebook2. Google3. YouTube4. Yahoo5. Baidu

Fifteen Years Ago

1. Yahoo2. Google3. Ebay4. MSN5. MySpace

@grahamjones www.grahamjones.co.uk

Huthwaite Training

Brochure Blog

$400 per lead $10 per lead

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

0102030405060

% Leads

Social Media Lead Generation

Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx

@grahamjones www.grahamjones.co.uk

Social Media Measurement

Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/

% Companies

MeasureDon't Measure

@grahamjones www.grahamjones.co.uk

Email Wins

Source: http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html

Email PPC Display Social0

10

20

30

40

50

60

70

% Success

@grahamjones www.grahamjones.co.uk

Personalise that email

Source: http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx

Open Rate Click Through0

5

10

15

20

25

30

35

Non-Per-sonalisedPersonalised

@grahamjones www.grahamjones.co.uk

Think Mobile Email

Source: http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012

Mobile Desktop0

10

20

30

40

50

60

20112012

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

@grahamjones www.grahamjones.co.uk

Download

• You can download the slides from this presentation at:

www.grahamjones.co.uk/currentwebworkshop

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