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Lecture 20Cultural dimension:

Individualism vs.Collectivism

Luis San AndresMast-Childs Tribology ProfessorTexas A&M University

Practices of Modern Engineering

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Individualism (I, We and They)

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

The vast majority of people live in societies in which the interest of the group(*) prevails over the interest of the individual.

A minority of people live in societies in which one is expected to stand on his own

(*) group: extended family AND nuclear family

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Individualism (I, We and They)

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

INDIVIDUALISM: societies where ties b/w individuals are loose; everyone is expected to look after oneself and the immediate family.

COLLECTIVISM: societies in which people from birth onward are integrated into strong cohesive groups (that) provide protection in exchange of unquestionable loyalty.

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About WORK – The poles

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

1. Personal time have a job that leaves time for personal or family life

2. Freedom to have own approach to the job3. Challenge to have sense of accomplishment

1. Training opportunities to improve or learn skills

2. Physical conditions clean & adequate space

3. Use of skills

Individualist society

Collectivist society

5http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/

Individualism World MapINDIVIDUALISM: loose

ties; everyone is expected to look after oneself and the

immediate family.

COLLECTIVISM: strong cohesive groups providing protection in exchange of

unquestionable loyalty.

6Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Individualism vs. Power Distance

Power Distance (PDI)

Indi

vidu

alis

m (I

DIV

)

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Indiv. vs. GNP

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

GNP: gross national product

GNP per capita ($$))

Indi

vidu

alis

m (I

DIV

)

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Key Differences

Individualist & Collectivist

SocietiesNorm and

Family

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesNorm and

Family

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesLanguage,

personality & behavior

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesLanguage,

personality & behavior

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesSchool &

workplace

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesSchool &

workplace

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesThe State

& Ideas

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Key Differences

Individualist & Collectivist

SocietiesThe State and

Ideas

Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede

Collectivism Individualism

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Practices of Modern

Engineering © Luis San AndresTexas A&M University2011

http://rotorlab.tamu.edu/me489