lindsay mcewan vp general manager emea - tealium

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The Six Degrees of Consumer SeparationConnected by Mobile

23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA

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Website Engagement

Mobile Proximity

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Mobile Site Engagement

Mobile Everywhere

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Customer Service Centre Engagement

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Mobile App Engagement

Behaviours Beyond Marketing

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In Branch Engagement

Personalised

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Leveraging iBeacons for Engagement

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Stitch Unknown & Known Together

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Interacting with Anonymous Visitors

Mystery Man’s Badges Completed mortgage

assessment online

Mobile App Visit –Multi-Device

Stitching

Removed from retargeting

Manage My Application email sent, with

personalised messaging

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Branch Visit, Mortgage application

submitted

?

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Interacting with Anonymous Visitors

Checks account on Mobile

Researches on Desktop

Uses comparison sites

Speaks to an advisor before converting

Mystery Man’s BadgesMobile App Visit –

Multi-Device Stitching

Removed from retargeting

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Completed mortgage

assessment online

Branch Visit, Mortgage application

submitted

Manage My Application email sent, with

personalised messaging

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Cross-device level Data

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Connected Experiences & Universal Data Access Has an important benefit, providing...

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Create a Value Exchange

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Time for Questions

23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA

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