local search mobile las vegas michael dorausch pubcon

Local Search & Mobile 2012

Presented by:Michael Dorausch, DC

@chiropractic

#reachoutReach out to desktop shoppers and on the go mobile

users.

#howto• identify web/mobile savvy consumers.• motivate & reward those consumers.• determine what mobile devices are used to locate

businesses.• improve odds of being there when people are searching

via mobile.

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

#desktop

#desktop

#mobile

#mobile

#identifySmall businesses will benefit from training employees to

ask mobile search related questions.

#incentifyMotivate, reward, and provide incentives to those mobile

savvy consumers with compliments, contests, prizes, and givaways.

Reviews

Reviews

#monorail

Q: What model mobile phone do you

have and who provides the default

map app on it?

Q: What model mobile phone do you

have and who provides the default

map app on it?

Q: What model mobile phone do you

have and who provides the default

map app on it?

#mapsMap your opportunities.

#maps• Casinos• Lodging• Shopping• Directions

#maps• Casinos• Lodging• Shopping• Directions

#get-it-nowIf the search query originates from

mobile, best (quality) may lose to nearby (location).

Q: When searching for pizza from your mobile, do you seek best or closest?

Q: When searching for pizza from your mobile, do you seek best or closest?

• @lyndseo: Closest pizza place name that I recognize

• Closest=location• Recognize=branding• Location + brand = FTW!

Location+Branding+Trust

• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!

#summary• Not every search is suited for mobile (ie: Doctors)• Use mobile for location based choices (how far do I want

to walk/drive?)• Our responsibility to improve search results• Google does it• Ask for help from customers• Don’t obsess on the cool stuff

#mobile

#mobile

#mobile

Get Connected• @chiropractic• planetc1@gmail.com• http://michaeldorausch.com/• http://planetchiropractic.com/