managing social media
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MANAGING SOCIAL MEDIABEFORE IT MANAGES YOU
BradDomitrovich
BanderaIndependent
School District
Texas SchoolPublic Relations
Association
Some Recent Headlines
Teacher disciplined for Facebook postings.
Schoolteacher suspended for Facebook gun photo.
Young teachers go wild on the web.
MySpace leads police to murder suspect.
A social trend in whichpeople use technologies
to get the things they needfrom each other
rather thantraditional institutions.
What is Social Media?
147,000,000 adults in the United States use the Internet on a daily basis.
57,000,000 adults in the United States read blogs on a daily basis.
12,000,000 adults in the United States keep or maintain a blog.
Some Interesting Statistics
55% of the entireUnited States adult population
went online in 2008 to get involvedin the political process
or to get news and informationabout the election.
2008 Presidential Election
Press ReleasesPrinted NewslettersBroadcast - TV/Radio
WebsitesE-Newsletters/E-Newsblasts
All In-Person Stuff
Traditional PR Institutions
Interactive Network (MySpace)Interactive Network (Facebook)
Photo Sharing (Flickr)Video Sharing (YouTube)
Journal Publishing (Blogger)
Social Media Technologies
Networking Tools (Linkedin)Presentation Sharing (SlideShare)
Journal Publishing (Blogger)Scrapbook Publishing (tumblr.)
Communication Service (twitter)
Social Media Technologies
Let’s talk about
Social Media,
Baby Boomers,
Gen X, and Gen Y.
Fear of Losing ControlFear of Negative FeedbackFear of Legal Repercussions
Fear of Change
Fear KillsSocial Media Efforts
Social Media forces youto share control with
your publics.
The Scary Partfor School Districts ...
Social Media can help youbuild and maintain
relationshipswith your publics.
The Not So Scary Partfor School Districts ...
It stinks!
A way for teachersto get into trouble!
A way for citizens tocreate anti-blogs!
What most districtsthink about social media!
Stand outin the crowd!
Share newswith more people!
Build relationships!
How social mediacan help school districts!
CONFUSED?
USING SOCIAL MEDIA
VS.
PERSONAL
SCHOOL USE
Linked-In strengthens and extendsyour existing network of trusted contacts.
Linked-In is a networking tool thathelps you discover inside connections.
SlideShare allows you to share yourPowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.
Blogger is a free blog publishing tool foreasily sharing your thoughts with the world.
Blogger makes it simple to posttext, photos, and videos.
If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogsthat make it faster and easier to post to.
Twitter is a service forfriends, family, and co-workers to stay connected
through the exchange of quick answers.
WhosTalkin.com
SocialMention.com
Technorati.com
Are you in Cyberspace?
STILL
CONFUSED?
Social Media Thought #1
Everything you write is a permanent record of your
professionalism.Sister St. Catherine - my 6th grade teacher
Social Media Thought #2
Check personal sites regularly if the public has access to them.
Even if you don't post inappropriate material, that
doesn't mean your friends won't.
Social Media Thought #3
Think before you post.If you’re wondering
“should I post this?” ...you probably shouldn’t!
The world is your audience.
Questions?
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