managing the social media madness
Post on 06-May-2015
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Managing the Social Media Madness
Carmen HudsonRecruiting Toolbox
Universum Employer Branding Conference
Our new addiction
Credit: Peter Shankman
Strategy
• Anticipates/telegraphs difficulty• Scales• Can be repeated• Sustainable• Measurable and meaningful
Focus your efforts on strategically selected positions or a clearly stated objective
Social Media Management
"Numbers don't matter. What's important is that you understand your audience, know what they want, and give it to them.”
--Peter Shankman, founder of Help a Reporter Out
Social Recruiting
• Join the conversation• Listen• Job distribution• Sourcing (finding prospects)• Increase or manage referrals• And what else?
All Roads Lead to This…
• Phone Call• Email• IM• Virtual Meeting• Face to Face Meeting
Social Recruiting Workflow
How would you improve this?
1
2
43
5
67
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Get smart.
• Join Twitter. Now. Follow: @JennyDeVaughn, @Katdrum @JenniferMcclure @Jason Lauritson @peopleshark
• Start a blog – 1 post/1 feature per week– Wordpress.com– Tumblr.com
• Spend 30 minutes/week on demo calls
Start small.
• Pick an important problem to solve• Don’t design a strategy, identify your objective
and create a workflow• Try some things• Learn some things• Measure stuff• Achieve some small wins
Channel your inner MacGyver.
Get help.
• PR• HR• Marketing• Recruitment Ad Agency• Legal• Vendors– ATS, Job Distribution, CRM– Microsites, Portals, SEO– Listening, monitoring– Profile-building, referrals, reverse referrals
I am excited to connect with you.
• carmen@recruitingtoolbox.com• @peopleshark• Linkedin.com/in/carmenhudson• www.recruitingtoolbox.com
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