maximizing your online presence (2)
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Maximizing Your Online PresenceMI-SBTDC Website Review & Online Marketing
ToolLivingston SBTDCNancy Johnson
Social Media in Small Business
Study finds….most don’t plan on investing online until they understand the practices, payoffs; and virtually none have hired an expert to show them how.
Source: OfficeArrow and Social Strategy1 conducted a survey of small business owners and entrepreneurs, November 2011.
MI-SBTDC Marketing Review Tool
SEO rankings: Where you rank todayKeywords: How people find youBuild Inbound Links: Authoritative pages Create Content: Optimizing content to draw
trafficRecommendations: Next steps to improve
online presence
Uses for the Business OwnerLearning ToolCommunication Tool Current Rankings of Online PresenceBasis for Setting Goals for Tomorrow
Top Three Priorities
Content Social Media SEO
Inbound Marketing: Getting found by potential customers/clients actively in process of seeking you out!
Content Review
Content in Headings
Recommendations on Content
Consider redesigning the homepage It should show your visitors who you
are. It should inspire your visitors It should show what your visitors can
find useful on your site. It should also allow your visitors to
navigate to other sections of your site easily.
Consider creating unique page titles across the website.
Social Media
Social Media FeedbackCreate content: Companies that blog get 55% more web traffic and 70% more leads than those that don't.
Social media: Consider ramping up your social media presence.
1. Create an engaging page2. Leverage the viral nature of Facebook3. Draw on your existing network4. Make your Page publicly searchable5. Use Facebook Ads for an extra push
Social Media – Planning!!!ResearchBrainstormThink about your purposeScheduleRespondAnalytics
If we knew what it was we were doing, it would not be called research, would it? Albert Einstein
SEO Rankings
www.marketing.grader.comWhere your website ranksTrack improvements
SEARCH ENGINE OPTIMIZATION (SEO)
Page Title: WORD COUNT: 11 One Girl's Treasure | Fashionable Resale in Grand Rapids MI
META Keywords: WORD COUNT: 0 Recommended number of keywords is 10-40 words
META Description:
WORD COUNT: 0 Recommended number of words in description is 15-55 words
Google Pagerank: 3 out of 10 Recommended Pagerank is 2 or higher Google PageRank is the standard to measure how important a specific page is on the internet today
Pages in Google: 0 page(s) on this website indexed by Google This website is not currently indexed by Google. Add your website to Google
Pages in Yahoo: 0 page(s) on this website indexed by Yahoo This website is not currently indexed by Yahoo. Add your website to Yahoo
Pages in Live: 0 page(s) on this website indexed by Live (Microsoft) This website is not currently indexed by Live. Add your website to Live (Microsoft)
Page Index: Your site has 38 pages indexed by search engines
Broken Links: 0
Images: We found 13 images on your homepage, and 12 of them have alt tags
Inbound Links - Authoritative
Brand exposure and awarenessDirect/indirect traffic and leads Search engine rankings through residual traffic.
Building Inbound Links
Long-Tail Key Words
Glossary of Terms
Pick up a handout of glossary or contact Livingston SBTDC at 810.227.5086.
Understand basic terminologyAlt tagsInbound linksKeyword densityKeyword stuffingLong tail keywordsTitle tag
Strategy No one knows your business like
you! Do what is right for you Be wise Be authentic Be willing to experiment Learn the most through trial &
error!!
Your Marketing Consultant
Important member of your team Labor intensive work Requires short and long range
planning Good communication and trusted
partner
Feed the Creativity in You!
For a free website & social media review, contact:
Nancy JohnsonSatellite DirectorLivingston SBTDC810.227.5086http://livingstonsbtdc.orgnancyj@livingstonsbtdc.org
Thank you for filling out the feedback form!!!
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