meaningful measurement: the complete story of your story

Meaningful Measurement: The

Complete Story of Your StoryDana Chinn - Director, Media Impact Project

USC Annenberg Norman Lear Center@danachinn

Thursday 11:00am - 12:00pm | #ONA15measure

Page views by story

Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting

(Humans, too!)

PUBLIC ADVOCACY BOARD

Page views: 300

Page views by story

Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting

PUBLIC ADVOCACY BOARD

The complete story of your story

300 + more + more + morePage views:

of 300 page views

The person behind the page view

1

NewsLynx

of 300 page views

The person behind the page view

1

Was there a second click?

PUBLIC ADVOCACY BOARD

The complete story of your story

300 + more + more + morePage views:

15 minutes a day

15 minutes a dayPage views by story

Rank Page views1. Miley Cyrus 3,000,0002. Football 2,500,000......4,477. County supervisors 300 closed door meeting

Moving the needle: What’s your impact?

Find the metrics that

matter for your newsroom

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A three-part plan for

audience engagement

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Meaningful measurement

PUBLIC ADVOCACY BOARD

The complete story of your story

Proof.300 + more + more + morePage views: