mobile ecommerce and the wine industry

Mobile Ecommerceand the Wine Industry

Andrew Kamphuis

The Professional Me

President of Vin65SVP/CTO at WineDirectandrew@vin65.com@andrewkamphuisCell: 707-666-5265

Andrew Kamphuis

The Real Me

Mobile Ecommerceand the Wine Industry

Mobile EcommerceGlobally

http://assets.econsultancy.com/images/0001/7586/v2.02.png

http://www.getelastic.com/wp-content/uploads/mcommerce-infographic.jpg

http://www.lyonscg.com/ecommerce-solutions-blog/social-mobile-commerce/mobile-ecommerce-requires-a-strategy-not-a-reaction/

http://www.mobilemarketer.com/cms/news/commerce/14279.html

http://ecommerce-news.internetretailer.com/nav/cat2/mobilecommerce/cat1/technology/0

http://www.katv.com/story/20176370/branding-brand-mobile-commerce-index-shows-black-friday-mobile-sales-up-128

http://www.computerweekly.com/news/2240159836/M-commerce-sees-exponential-growth-of-356

http://www.socialmarketingforum.net/wp-content/uploads/2012/08/M-commerce-is-set-to-soar.gif

Mobile Ecommerce GrowthBlack Friday retail traffic from mobile devices:2009 - 1%2010 - 5.5%2011 - 14.3%2012 - 24%

http://www.lukew.com/ff/entry.asp?1665

Defining Mobile

Does the device make it mobile?

Does the device make it mobile?

Does the device make it mobile?

Does the situation make it mobile?

Does the situation make it mobile?

Does the situation make it mobile?

Definition for this presentation only:It’s a phone – not a tablet, netbook, kindle, etc.It’s anywhere a phone is used.

Mobile Ecommerceand Wine

17%

83%

Vin65 Platform Traffic Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Nov 2011

4%

96%

Vin65 Wine Sales Nov 2012

Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).

Does a Mobile Site Make a Difference?Mobile sites generated 28% more wine sales in November compared to people who had to “pinch and zoom.”

Vin65 Top 10 Wineries Mobile Sales

Vin65 Traffic over 700 winery websites. (Mobile as a percentage of total sales).

0%

10%

20%

30%

40%

50%

60%

5 Ways To SellMore on Mobile Today

User Experience

1

5 Ways To Sell More…

User Experience5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

User Experience

1

5 Ways To Sell More…

Make it Seamless

2

5 Ways To Sell More…

Make it Seamless5 Ways To Sell More…

Don’t assume content is being opened on a desktop.36% of email is viewed on mobile phone.Content is tweeted, facebooked, and shared

everywhere.

http://www.marketingcharts.com/wp/direct/mobiles-share-of-email-opens-rises-to-36-in-h1-23236/

Make it Seamless5 Ways To Sell More…

Think about mobile every time you change your website.

Keep it Simple and Focused

3

5 Ways To Sell More…

Keep it Simple and Focused5 Ways To Sell More…

Make it easy to navigate, lead your customers to complete the task.

Keep it Simple and Focused5 Ways To Sell More…

Don’t make them browse. Show the important stuff.Keep the price upfront.

Keep it Simple and Focused5 Ways To Sell More…

Keep content brief, use great imagery.5 words – not sentences.

Speed Matters

4

5 Ways To Sell More…

Speed Matters5 Ways To Sell More…

Mobile users expect the same web-browsing experience on their phone.

Most people would wait 6 – 10 seconds before they abandon a page.

http://blog.kissmetrics.com/loading-time/?wide=1

Shop Your Own Site

5

5 Ways To Sell More…

The Future ofMobile Ecommerce

One design that “adapts” to the device it’s displayed on.

Blend between mobile, tablet and web.

Responsive Design

Easier Payment / Faster CheckoutStored Information / Stored Credit CardThird Party Payment Systems are coming

Shift to Mobile Email MarketingPeople are checking emails on their phone. Consumers will delete email that isn’t optimized for

mobile.

Multi-Screen ShoppingPeople start browsing on their mobile phone, but

then complete purchase on desktop/laptop.

Questions?