moods of norway

Fra nachspiel ide til internasjonal merkevare

Norwegian (clothing) concept that combines products with a touch of norwegian history, culture and traditions

moods of norway

Marked situation

§  Global players §  Retail chains §  Strong brand names §  But…… Few other Norwegian brands

Identitets paraply

§  Moods - stemninger § …of Norway – detaljer/historie §  Videreutvikling av nye moods

moods of norway

Underwear

moods of norway

Eyewear

moods of norway

Shoes

moods of norway

Helly Hansen VS

Moods of norway

Other Products

Klokker

Moods of Norway

Moods of Norway

Retail

§  7 years in the market §  250 stores in Norway §  200 stores in 10 countries §  11 Flagship stores §  Signed by CAA (Creative Artist Agency) §  Harvard Business School case §  165 million (NOK) in sales §  Goal: To have more fun

moods update

Utvikling i omsetning NOK millioner

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”Ordsky” av assosiasjoner til Moods Of Norway

09.12.10 42

Moods lifestyle

§  Markedsføring §  Sosiale media §  Utvikle ”moods”

Well dressed Superstars

Macy Gray Perez Hilton

Dave Navarro Black Eyed Peas Monica Hansen Ben Harper

Ahmed Zappa Juliette Lewis

Natasha Henstridge Metallica The Corp Blood Hound Gang

No Doubt

Bai Ling

Bill Murray Justin Timberlake

Kelly Clarkson Back Street Boys Natasha Bedingsfield Perry Ferrell

Robert Post Tommy Hilfiger

Amanda Righetti Efren Ramirez Cisco Adler Pussycat Dolls

Tommy Lee

A-Ha

VIDARE FRAMOVER

§  KONSOLIDERE DRIFT §  VEKSE I UTLANDET §  EGEN RETAIL §  FOKUS PÅ NYE PRODUKTER/

VAREGRUPPER

Thats it folks! Ha en velkledd dag…