my green world pitch deck

Natalie Kyriacou Director

Connecting People with Nature

My Green World is a platform for the public to link with charitable causes; revolutionizing the way that the international community

connects with wildlife, environmental, animal welfare and development issues.

Mobile App

Volunteer Program

16 Partner charities

Mobile Game Application

Official Launch: May, 2015

The Problem

Current models of mobile game applications are focused on destruction and demolition or have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users

spend hours each day playing games with no actual value, so why not give them a game with charitable and educational values?

The Solution: Gamifying Wildlife Conservation

Each action a user takes actually happens in REAL LIFE!

MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION

Accommodation

Meals

Country information

Transport

24 hour support

Certificates

International volunteer program

Volunteers sent to partner

charity bases

Unique hands-on

experiences with nature

Volun-TourismWeekly revenue: $80 per volunteer, per week

The Market

Over 75 Billion apps downloaded in

Apple store

1.6 Million people

volunteer abroad every

year

Total giving to charities in 2013: $335.17

bn

Environmental and wildlife charities: $9.72 bn

growth in 2013

Growth: Mobile App

90% of game revenue: Free

Apps!

Top ten grossing iOS apps: Games

Average revenue per download in Australia: $4.22

Downloads per app:

51, 613

2015 forecasted revenue for our app: $217,806

Blog: Revenue from ADS

Volunteer Program:

Cost-based model

APP: Freemium Revenue Model

Revenue Models

Our Charities: Collective reach of 2.6 million

Engagement

IN THE MEDIA• “Melbourne Campaigner,

Natalie Kyriacou heads to Zoo of Death”

• “My Green World Director, Natalie Kyriacou on wildlife crime”

• “The Palm Oil Dilemma” by Natalie Kyriacou

Wikipedia

Celebrity Ambassador

National Finalist: Global

Student Entrepreneur

Awards

Joy FM Radio StationTriple M Radio Station

Advertised on 20 websitesOnline blog and public speaking

2500 Facebook LIKES

2.6 million reach

The Team

Rob HanleyTravel Coordinator & Social Media Expert.

Natalie KyriacouDirector

Will MountainDirector of Business Operations

What We Are Looking For...

• Mentorship

• Investment

• Knowledge

• Awareness

• Guidance

www.mygreenworld.org