ne prep web

The Ready CampaignReady is a national public service campaign

sponsored by FEMA in partnership with The Advertising Council

Mission is to educates and empowers Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks

Goal is to get Americans involved and ultimately increase our nation’s level of preparedness through awareness and partnership

The Ready CampaignReady America/Listo

Pets Owners Older Americans Individuals with Disabilities

and Other Access and Functional Needs

Military Families

Ready Business/Listo Negocios

Ready Kids/Listo Niños

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Ready asks individuals to dothree key things

Get an Emergency Supply Kit

Make a Family Emergency Plan

Be informed about different types of emergencies and the appropriate responses

Spreading the Ready Messagewww.ready.gov & www.listo.gov

1-800-BE-READY & 1-888-SE-LISTO

PR and media outreach efforts like National Preparedness Month, Resolve to be Ready and MiLB

Collateral materials

Public and private sector partnerships

Citizen Corps partnership

State and locality localization

Public Service Advertising

Campaign MilestonesReceived more than $844 million in donated

media supportAs of May 30, 2010:

2.57 billion hits and 47 unique visitors to www.ready.gov

400,000 calls to 1-800-BE-READY and 1-888-SE-LISTO

52 million brochures requested or downloaded from the Web site

Emergency Preparedness is Leveling Off

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How You Can Get InvolvedHost emergency preparedness trainingHost an emergency preparedness fairShow Ready’s instructional videosDistribute preparedness informationLink to Ready.gov from your Web siteSign up for Ready updates by visiting

www.ready.govParticipate in National Preparedness Month

National Preparedness Month (NPM)A nationwide effort organized by Ready each

SeptemberEncourages Americans to take simple steps to

prepare for emergencies in their homes, businesses and communities

2010 marks the 7th annual NPM and has grown from 80 organizations to 3,200 (!)

NPM Coalition is open to all public and private sector organizations

Currently there are approx. 1,200 organizations registered

NPM 2010

Focus: The TeamAction Personal

responsibility

NPM Resources NPM Web site includes:

Comprehensive Tool Kit that includes:Ideas for hosting preparedness eventsSample e-mails and newsletter articlesTemplates for posters and bill stuffersWays to partner with local organizations

Success StoriesLearn what other Coalition Members are doing for NPM

Event CalendarCentral listing of all NPM events around the country

Register to Become a NPM 2010 Coalition Member!

Organizations must register each year

Sign up is easy!• Register at

www.ready.gov • Click on the NPM

banner• You will receive

notification via e-mail when you register

• Members will be listed on the NPM Web site

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Contact InformationBecky Marquis, Deputy DirectorE-mail: rebecca.marquis1@dhs.govPhone: 202-212-1660