nordstrom: full digital strategy

NORDSTROMSTEPHANIE JOSEPH ADV 420

FULL DIGITAL STRATEGY

PURPOSE:

▸ Reintroduce Nordstrom customers to the high quality merchandise they sell resulting in more online and in store purchases

TARGET AUDIENCE

▸ Women and Men ages 25-40

▸ more focus towards female shoppers

▸ High-end shoppers

▸ Luxury lifestyle brand caters to those with higher income

FACEBOOK

▸ Pinpoint users based on likes & interests

▸ Posts will feature latest products available in store & online

▸ Allow easy communication between customers & the company

▸ Direct links to online store

Engagement measured by:

Likes

Engagement with posts

TWITTER

▸ Daily tweets featuring products & promotions

▸ Engaging communication between customer and store

▸ Links to all products displayed in posts

▸ #Nordstrom to drive interaction with customers

#NORDSTROM#NORDSTROM#NORDSTROM

Engagement measured by:

Follows

Retweets

Use of the hashtag

INSTAGRAM

▸ Feature attractive photos of new products

▸ Full styled outfits with links to the website

▸ Suggested products for holidays, trips, etc.

Engagement measured by:

Followers to the account

Likes on individual posts

PINTEREST

▸ Showcase large variations of Nordstrom products

▸ Boards with different themes all featuring Nordstrom items

▸ Links to all products on the online store

Engagement measured by:

Follows to the boards

Re-pins

NORDSTROM BLOG

▸ Online store will have link to blog

▸ Cover various topics of interest to customer

▸ Provide good content while incorporating Nordstrom products

▸ Customers can comment thoughts and suggestions

▸ Goal is the relatable factor

MOBILE

‣Easy & quick shopping experience

‣Mimic in-store shopping

Nordstrom App

Free shipping & free returns

Check status of current order

Personalized recommendations

View Nordstrom catalogue

Create account for faster checkout

BUDGET: FOCUS ON DIGITAL

▸ SEM, social media, & mobile

▸ 5% of sales

▸ about 1.2 billion

Continue to reach audience & remain in the position of one of the leading high end retailers

Result