By: Kaylee Koepfer

“Fashion changes. Shopping changes. Our commitment to happy customers

doesn’t.”-Nordstrom

What Does Nordstrom Have To Offer?

• High fashion clothing, shoes, and accessories for women, men and children at any price.

• Mobile Shopping.

• Credit Card service through Nordstrom & Visa.

• Amazing reward bonus’ aka “Nordstrom Note.”

• Free shipping both ways.

• Amazing Retail Partnerships

Where can you find Nordstrom?

• 36 different states.

• 117 full-line stores.

• 148 Nordstrom Rack stores.

• Over a 100 year company.

Target Audience?

• Anyone in their 20’s.

• But also anyone who enjoys fashion.

Marketing & Budgeting• Set Budget of 4 million.

• Majority: Mailings, card handouts in stores, Facebook Ad’s, Nordstrom app for card users.

• Money is going towards 2 things:

• Promotion of store.

• Promotion of Nordstrom Card.

Instagram:• 390,118 followers.

• Promote new, popular, exciting items.

• Simple pictures of products.

• Show what makes us a high fashion store at good prices.

Twitter:• Promote sales and

promotions.

• Contest for retweets.

• Use the hashtag power in every tweet.

• 421k followers.

Facebook

• 2,631,370 likes

• Promote Nordstrom Card.

• Info Pages on Nordstrom card.

• Link to Twitter and Instagram.

Google AdWords• “Nordstrom”

• “Shopping”

• “Nordstrom Card”

• “Nordstrom Note”

• “High Fashion”

Follow and Shop at Nordstroms!

• http://shop.nordstrom.com

• https://www.facebook.com/Nordstrom

• https://twitter.com/Nordstrom

• http://instagram.com/nordstrom