on the edge reading - innocent drinks - joe mcewan

Looking after the guys who pay our wages

Joe McEwan

Head of Digital & Communities

@joemacyouwon

we were social before social media

Village fete snap

some things we’ve learned

keep it human

some things we’ve learned

Our peaches & apricots smoothies claims to be new for summer. It’s definitely not summer. Whoops. We’re getting the packaging changed as we type. Sorry for any confusion.

They’re cupcakes, you muppet.

show you’re listening

some things we’ve learned

Consumer UpdateHighlights from all of our contact

channels channels

3rd best-selling recipe

“So impressed that some real human took the trouble to hand-write the card that came with the token. In this world of

machinery it is really refreshing to find somewhere that still values the personal touch.”

Some of you mentioned that it was a bit tricky getting into our veg pots so we’ve made the tab on the lid much easier to open. Thanks for your feedback – do please keep it coming.

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing.

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing.

Today is Penguin Awareness Day. We’re doing our bit. Are you?

try new things

some things we’ve learned

Happy Mother’s Day

Just in case it needs saying, there are no traces of horse in any of our products. You might find a bit of zebra though. Wait, hang on, that’s a barcode. No need to panic.

First day of lent today. We’re giving up pictures.

The latest in Apple technology

• No. 1 FMCG brand for the third year in a row • No. 1 brand overall in 2012• Only brand to have placed in the top 10 every year (7th - 2011, 1st - 2012, 6th - 2013)

We’re recognised as a leading social media brand

“In an ever-changing social landscape, Innocent maintains a flexible and creative approach underpinned by a clear understanding of the spirit of the brand, passion for the product, and a desire to engage with people on a one-to-one level.”

Social Brands 100, 2012

Keep it human

Show you’re listening

Try new things

Thanks for listening

Joe McEwan

@joemacyouwon