on the edge reading - innocent drinks - joe mcewan

Download On The Edge Reading - innocent drinks - Joe McEwan

Post on 17-Nov-2014

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Topic Title: How to inspire a meaningful connection with your community – an innocent drinks story

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  • 1. Looking after the guys who pay our wagesJoe McEwanHead of Digital & Communities@joemacyouwon

2. we were social before social media 3. Village fete snap 4. some things weve learned 5. some things weve learnedkeep it human 6. Our peaches & apricots smoothies claims to be newfor summer. Its definitely not summer. Whoops.Were getting the packaging changed as we type.Sorry for any confusion. 7. Theyre cupcakes, you muppet. 8. some things weve learnedshow youre listening 9. Consumer UpdateHighlights from all of our contact channelschannels 10. 3rd best-sellingrecipeSo impressed that some real human took the trouble to hand-write thecard that came with the token. In this world of machinery it is reallyrefreshing to find somewhere that still values the personal touch. 11. Some of you mentioned that it was a bittricky getting into our veg pots so wevemade the tab on the lid much easier toopen. Thanks for your feedback doplease keep it coming. 12. Today is Blue Monday, the most depressing day of theyear. Thankfully, it isn't real and was just invented bysomeone in marketing. 13. Today is Blue Monday, the most depressing day of theyear. Thankfully, it isn't real and was just invented bysomeone in marketing. 14. Today is Penguin Awareness Day. Were doingour bit. Are you? 15. some things weve learnedtry new things 16. Happy Mothers Day 17. Just in case it needs saying, there are no traces of horse in any ofour products. You might find a bit of zebra though. Wait, hang on,thats a barcode. No need to panic. 18. First day of lent today. Were giving uppictures. 19. The latest in Apple technology 20. Were recognised as a leading social media brand No. 1 FMCG brand for the third year in a row No. 1 brand overall in 2012 Only brand to have placed in the top 10 every year (7th - 2011, 1st - 2012, 6th - 2013)In an ever-changing social landscape, Innocent maintains a flexible and creative approachunderpinned by a clear understanding of the spirit of the brand, passion for the product, and a desireto engage with people on a one-to-one level.Social Brands 100, 2012 21. Keep it humanShow youre listeningTry new things 22. Thanks for listeningJoe McEwan@joemacyouwon

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