open imu - b2b case studies

OPEN IMU™ - SELECTED B2B CASE STUDIES

QUIETLY REDEFINING AD SPACE™

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The Open IMU™ - Intelligent Media Unit™ – transforms static advertising into intelligent content channels

Delivered through paid and owned media – across every device and platform

We guarantee superior, ongoing user engagement – against all brand and performance objectives

Simply put …

… this is the leading multi-screen advertising solution – used by the world’s best brands ….

D Y N A M I C • S M A R T • D I S T R I B U T E D • L O C A L • S O C I A L

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WHAT MAKES THE OPEN IMU™ SO EFFECTIVE?

•  Turns ads into intelligent content channels

•  Delivers content directly to users – not users to content

•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average

•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation

•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media

•  Traffic creative once & optimise one or all instances on the fly. Add any web functionality – dynamically

•  Tested & approved by all major publishers – runs in standard MPU placement

•  No technical integration required – no file size limitations

•  Real-time metrics that matter – customised to your campaign KPIs/requirements

•  Transparency on Impressions vs. Open IMU Views

•  Re-messaging re-invented – triggered by Open IMU engagement

This%document%contains%privileged%and%confiden5al%informa5on%and%may%not%be%distributed%or%redistributed%to%any%party%without%consent..%Open%IMU™,%Intelligent%Media%Unit™,%Intelligent%Media™%and%Quietly%Redefining%Ad%Space™%are%trademarks%or%registered%trademarks%of%This%Is%Open%Limited.%%Copyright%©%2012%This%Is%Open%Limited.%%All%rights%reserved.%

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PHILIPS – LIVABLE CITIES – PHASE 1

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.

OBJECTIVE

Distribute and drive engagement in Philips Livable Cities content

SOLUTION

A dynamic content channel distributed through paid and owned

media, delivering a content story across 3 months and up to the

minute social responses to the campaign

RESULTS

Average interaction rate: 10%+

Average interaction time: 8 minutes

FEATURES

3 content channels – each containing with Videos, Photos, Social

feeds and Interactive content

Interactive surveys

Download content

Twitter feed

NY Times: Average Interaction Rate on 11%. Average Interaction Time: 9 minutes

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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

PHILIPS – LIVABLE CITIES – PHASE 1 PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION

MAIN MENU – FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – INTERCATIVE CONTENT

300 x 250 not to scale. Selected screens only

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PHILIPS – LIVABLE CITIES – PHASE 2

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.

OBJECTIVE

Extend Philips Livable cities campaign by integrating ‘Expert

Views’ content

SOLUTION

A dynamic content channel distributed through paid and owned

media, delivering a content story across 3 months and up to the

minute social responses to the campaign

RESULTS

Average interaction rate: 8%+

Average interaction time: 3 minutes

FEATURES

6 content channels – each containing with Videos, Photos, Social

feeds and Interactive content

Download content

Twitter feed

WSJ: Average Interaction Rate on 5%. Average Interaction Time: 4 minutes

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This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

PHILIPS – LIVABLE CITIES – PHASE 2 PRIMARY HOME SCREEN MEDIA PLAYER MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION

MAIN MENU SECONDARY HOME SCREEN MEDIA PLAYER – DOWNLOAD CONTENT MEDIA PLAYER – CONTENT CAROUSEL

300 x 250 not to scale. Selected screens only

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SHELL CORPORATE - ENERGY

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.

OBJECTIVE

Engage C-Suite and business leaders in Shell’s alternative energy

initiatives. Drive repeated engagement across paid & owned media

placements and incentivise user downloads of media partner content.

SOLUTION

MEDIA FIRST! Independently managed & optimised dynamic content

channels for each media owner – providing user access to all partner

content – fulfilled via one creative unit.

RESULTS

Campaign in progress

FEATURES

Intelligent content delivery & management – by media owner /

placement

Video, Photo and Article gallery

Social feeds & full social media integration

Download content

Push from paid to owned media – engagement mechanics

Real-time tracking – by individual placement

Dynamic optimisation - by individual placement

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SHELL CORPORATE - ENERGY PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – OTHER MEDIA DEFAULT HOME SCREEN – CNBC

DEFAULT HOME SCREEN – EURO NEWS DEFAULT HOME SCREEN – THE ECONOMIST MEDIA PLAYER – SOCIAL TO0LS MEDIA PLAYER – DOWNLOAD CONTENT

300 x 250 not to scale. Selected screens only

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.

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CONTACT DETAILS

This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

PAUL MARAVIGLIA

COMMERCIAL DIRECTOR

paul@thisisopen.com

M +44 7919 397 740

T +44 20 7025 1323

JOSHUA REX

MANAGING DIRECTOR

joshua@thisisopen.com

M +44 7879 486 672

T +44 20 7025 1321

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SOHO, LONDON

W1F 7NW

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