patrick moriarty
Post on 24-Dec-2014
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Winning the Most funding for Your Event/Celebration
Patrick Moriarty
Director Training and DevelopmentAustralian Institute for Community Practice and Governance
Has every one got an idea of something they need money to
do?
2
The Annual Fundraising Strategy
Assign fundraising as a priority responsibility
Work out the elements – what mix?
Gain Board approval
Communicate widely
Keep fresh
4
Problem/Issue/Challenge to your organisation
How will you solve it/what options do you have
What steps/stages are involved ($)
Timing per stage?
Complaints that parents have nothing for children to do at our club
- Create play area for kids----
- Have child care worker for weekends
- Hire a clown
- Plans - $8,000- Permit - $500- Excavation - $4000 (in kind)- Sand – 1000 ($500 partnership with supplier)- Supply and install Soft Fall -$8000- Supply an Install Equipment – $25000 (could itemise this too)- Safety Inspection - $1500- Launch Party – 1000- Audit of funds - $1000 -Report – 600 (in kind)
6 wks
4 wks
2days
2 days
4 wks
6 weeks
I day
1 day
2 wks
2 wks
Have some forethought – what do you need
5
Problem/Issue/Challenge to your organisation
How will you solve it/what options do you have
What steps/stages are involved ($)
Timing per stage?
Complaints that parents have nothing for children to do at our club
- Create play area for kids----
- Have child care worker for weekends
- Hire a clown
- Plans - $8,000- Permit - $500- Excavation - $4000 (in kind)- Sand – 1000 ($500 partnership with supplier)- Supply and install Soft Fall -$8000- Supply an Install Equipment – $25000 (could itemise this too)- Safety Inspection - $1500- Launch Party – 1000- Audit of funds - $1000 -Report – 600 (in kind)
6 wks
4 wks
2days
2 days
4 wks
6 weeks
I day
1 day
2 wks
2 wks
OUTCOME
NEED
WHY WOULD I GIVE YOU THIS MONEY TO DO THIS
WHERE IS THE
EVIDENCE
Need Linked to solution/option
• In the Western suburbs of Sydney there are 4800 children aged between 2-12 who do not have access to a playground that deals with their physical disabilities. (problem/issue/challenge)
• Access All Ability playground – (solution)
6
The Six Fundraising Pillars
1. Grants - Gov, Corporate, Philanthropic
2. Affinity - members, friends, supporters,
3. Individuals - donations, wills, bequests and life insurance
4. Community events: sausage sizzle, festival
5. Partnerships - business, other community groups/schools, councils, service clubs –major or minor (sponsors)
6. Business - maintenance, meals, jobs etc
Pillar Number 1: The Grants Pillar
Easy Grants Newsletter Information Every Month and support for grant seeking
• Comprehensive – every grant in Australia
• In time (approx 2 months ahead) – not old manuals
• Proactive
• Advice and Tips
First Step is Knowing Where, When and How
What is Australia
Day?
Youth
Emergency & Safety
Multicultural
Arts and Culture
Think outside the square and think how else youcontribute to the local community.
• What is your constituency – who are your members/targets and what programs do you undertake?
• Are your activities encouraging healthy practices or an anti-drug, anti-alcohol, anti-smoking attitudes?
• Do you service a large multicultural group?
• Are you providing opportunities for youth to learn leadership skills?
Looking Beyond the Narrow Category View
16
• Corporate Info (ABN, GST, Inc Ass No, Annual reports, Bank Details)
• Mailing address/Contact details
• Board Member details (brief)
• Previous grant wins - Who How When What Where’sFrom Much For The report
• Evidence of Need - Demographic data (group/town/city/region)
Template contents
17
Template contents (cont)
• Testimonials (gov, community, corp)• Who are you?
• What do you do?
• Why do you do it?
• How do you do what you do? (funding, people, volunteers, staff, partners)
• Where do you operate – link to data?
• When were you established? If new why?
• Insurance Coverage (Who, How much etc)
MISSION STATEMENT
• Define the problem
• Clearly defined and achievable objectives
• Specific
• Realistic
• Achievable within timelines
• Result in outcomes that can be measured
• Who is involved (internal/external)?
The Proposed Project
Evidence
• Letters-current and targeted to the project
• Financial – can you do what you say
• In kind – who is doing what for you
• Local Newspaper Articles
• Research (as before)
e.g. multi use – draft schedule for use of facility
Community Support
• Match budget to activities
• Match timelines to budget
• All items of expenditure under headings
• A percentage of overheads (check)
• Contingency (check)
• Cost in volunteer time (check)
• What are you putting in?
Budget
• Celebrate Internally – But first thing to do is say thanks
• Invite funders to any events, openings (if they attendacknowledge them in speech)
• Send regular reports and communications
• Acknowledge funders on all materials and verbally
….THEN LET THEM KNOW WHAT ELSE YOU WANT TO DO
Winning the Grant – and More and More…
• Murder is illegal
• Ask for a debrief
- Should more information have been provided?
- Was there one particular area (or many) where they could improve?
- Would they consider another application in future?
Not Winning is Not Losing in the Future
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