promoting your degree show tom hunter

Tom Hunter Sales & Marketing Director

London Calling Arts

’How to put an effective marketing strategy in place for your degree show and beyond’

‘Print display and targeted marketing specialists engagingaudiences across the arts, leisure and tourism industries.’

Who we are

Some of our clients

Tate Raindance Film Festival Design Museum V&ASouthbank CentreSoho Theatre ICAOnedotzero National Gallery The PlaceCurzon Cinemas Fashion and Textile MuseumThe Young VicLegoland WindsorArcola Theatre Royal Academy of ArtsThe 02

Digital Marketing: The V&A Friday Late Events

Marketing: A very simple formula?

Sexy print + big posters + direct mailings + street teams + a little social media magic

= Sell out show

Two things to remember

‘Play is learning by stealth’

Zen and the Heart of Social Media (via MediaSnackers.com)

‘Everyone has an opinion on marketing’

Tom Hunter (via lots of personal experience)

Think SMART

Specific

Measurable

Achievable

Relevant

Timed

• Start by clarifying your real goals

• Imagine the final result you really want and make sure to write it down

• Then use this initial vision to work backwards and plan how you got there

Specific

Measurable

Achievable

Relevant

Timed

Return On Investment

50% Funny

Specific

Measurable

Achievable

Relevant

Timed

Skateboard Dave

Specific

Measurable

Achievable

Relevant

Timed

Specific

Measurable

Achievable

Relevant

Timed

Agency Stuff

Jump the sales shark

Short term strategyvs

Long term strategy

Why don’t marketing agencies advertise?

Brief Your Agency:

•Who

•What

•Where •Why

•When

•How

Print Design

Print Top Tips

•Most popular size?

•Prestige or plain?

•Design in top 1/3

•Call to action

•More than a URL

Print Display

Cool?

Or crowded?

Personal Note

So, if you remember:

• No one knows everything - even experts

• Think SMART

• Have fun

• And call Tom for help (if you want to)

With a little luck things should be…

Thank You

Tom Hunter

tom@londoncalling.com

linkedin/in/tihunter

@LC_Arts