putting cross-channel campaigns into action

Putting Cross Channel Campaigns Into ActionErin Everhart | Sr. Manager, Media StrategyThe Home Depot

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We have a serious attention-span problem.

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Can we get a little more credit, please?

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Photo Credit: Shutterstock.com

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By Brand By DiscountBy Retailer

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Photo Credit: Provided by the speaker

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Photo Credit: Provided by the speaker

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Photo Credit: Provided by the speaker

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Social Media

TV/Radio

SEO

Display

SEM

Email

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Actionable Insights

Campaign Goals & Channel KPIsChannel Data & Activation

Insights

Planning & Strategy

Paid & Earned

Reporting & Analytics

Actionable Insights

Campaign Goals &

Channel KPIs

Channel Data &

Activation Insights

Building Materials

Strategy

Paid

Earned

Analytics

Hardlines

Strategy

Paid

Earned

Analytics

Decor

Strategy

Paid

Earned

Analytics

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Goooooaaaaalllll

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People tell you who they are, but we ignore it because we want them to be who we want them to be

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So. What have we learned?

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In a launch date far, far away…

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Show impact on overall business

“Not my job”

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Why are we drowning them in data?

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Thank You!

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