raincamp more clients, more referrals, more income (without spending more money)

How To Get More Clients, More Referrals & More Income*

*without spending more money

Matt Heinz

Principal, Heinz Marketing LLC

@heinzmarketing

Presented by

Do you feel overmatched?

Fundamentals

1. Web site

2. Blog (written, audio or video)

3. Facebook/Twitter/LinkedIn

4. Email newsletter(s)

5. CRM

Customer Engagement Funnel

Active Sales CycleChannels: CRM, 1:1

Goal: Sell

New Customer

Drip MarketingChannels: Email Newsletters, CRM System

Goal: Drive Active Prospects

Network / Open CommunityChannels: Twitter, Facebook, Blog, LinkedIn

Goal: Drive Registration

Network-exclusive access to contentValue-added special offersDiscovery eventsWhite papers, top ten tips, etc.

Testimonials, Success StoriesProfile-Specific MessagesNew product/service offers

Referral & Tell-a-Friend OffersNetwork / Community Invites

New Opportunity Alerts1:1 with Existing CustomerIn-Market Events

Next Step Accelerator Ideas

Customer Targets (based on persona profiles)

© Heinz Marketing LLC 2009

What you must do

How you do it

1. Be remarkable

2. Build trust

3. Be proactive

4. Be patient

5. Execute!

Your email address

mattheinz@gmail.com

matt@heinzmarketing.com

Your voicemail message

Your out-of-office assistant

Thanks very much for your email. I'll be out Wednesday, Dec 2, with irregular access to email and voicemail. If this is urgent or an emergency, try my cell phone at 425-894-3387. Otherwise, I'll get back to you as soon as I can.

In the meantime, some light reading:

Ten Laws for SaaS Sales & Marketing Success http://bit.ly/4iOnoa

Five Steps to a Successful B2B Social Media Strategy http://bit.ly/OR7JR

Ten reasons why start-ups fail http://bit.ly/24e0Nq

Ten perfect cocktails for fall http://bit.ly/3qVh5y

Seven ways to create more time in your day http://bit.ly/3K8KQ6

How to build thought leadership and influence http://bit.ly/bjxlG

Thanks,

Matt

Events (and invitations)

www.twitter.com/market_leader

Blog best practices

Content• Guest bloggers• Top Ten Lists• Comments

Traffic• Comments• Twitter• Ping.fm

Microsites

www.heinzmarketinginsights.com

www.tenminutebrainstorm.com

www.heinzmarketing.com/freestuff

Open Houses

1. Getting people there

2. Making them “sticky”

3. What to do during downtime

Testimonials & success stories

Contests & Giveaways

What does your customer need?

Give it away!

Charities

1. Joint effort with customers

2. Promotion to generate followers

3. Leverage to get corporate sponsors

Your service providers

Learning

• Blogs

• Twitter

• Email newsletters

• Other industries

• Mystery shopping

Questions?

Matt Heinz

matt@heinzmarketing.com

www.twitter.com/heinzmarketing

www.twitter.com/market_leader