randall glysch & kyle pfister wisconsin tobacco prevention and control program

The Story Behind the Data The Current Scene of Chewing Tobacco, Snuff, or Snus Among Wisconsin Adults

Randall Glysch & Kyle PfisterWisconsin Tobacco Prevention and Control Program

Think of a smokeless user.

Is s/he also a cigarette smoker?

Why does s/he choose smokeless?

Activity

Adult Cigarette Use

Declining

Source: Wisconsin BRFSS, 2000-2008

Trends in Smoking Prevalence,Wisconsin, 2000-2008

0%

5%

10%

15%

20%

25%

30%

2000 2001 2002 2003 2004 2005 2006 2007 2008

Adult Smokeless Use

Increasing

Current SLT Use by Current Smokers, 1995-2007

3.3

2.82.4

3 3.1

1.8

2.42.7

2.41.9

0

0.5

1

1.5

2

2.5

3

3.5

1995-96 1998-99 2001-02 2003 2006-07

Pe

rce

nt

WI

US

Source: Current Population Survey (CPS)

Significant YouthSmokeless Use & Experimentation

Source: Wisconsin Youth Tobacco Survey (YTS)

SLT use among Wisconsin Middle and High School Students, 2008

0.0%2.0%4.0%6.0%8.0%

10.0%12.0%14.0%16.0%18.0%20.0%

Ever used Current use Frequent use Before age 11

Middle School

High School

Sgnificant YouthSmokeless Use & Experimentation

What are these

signs telling us?

Year Amount per pack1939 From $0.0 to .03July 1, 1955 From $.03 to .04

September 1, 1987 From $.25 to .30May 1, 1992 From $.30 to .38

January 1, 2008 From $.77 to 1.77September 1, 2009 From $1.77 to 2.52

Cigarette Tax Increases in Wisconsin

What other Context can help us predict the future arc of

the smokeless trend?

The Policy Landscape

Stronger Tobacco Control Policies

New Smokeless Products

Marketing

Jan 1, 2008 Cigarettes: $1.77

Chew: $1.31 per ozOTP: 50% of price

Sep 1, 2009 Cigarettes: $2.52

Chew: 100% of priceOTP: 71% of price

Tobacco Price Increases

July 5, 2010

Statewide Smoke Free Workplaces

FDA Legislation Implementation

The IndustryLandscape

New Products & New Marketing

Product Marketing Corner Store - Madison WI

Walleye Weekend - Fond du Lac WIProduct Sampling

Country USA - Oshkosh WIProduct Sampling

Country Jam - Eau Claire WIProduct Sampling

Longhorn Mobile Trailer - Green Bay, MadisonProduct Sampling

Bar Promotions – Milwaukee WIProduct Sampling

Potential Anti-Sampling

Policy

Strategy: Build Community Support to Eliminate Tobacco Product Sampling

Activities:• Monitor local business and community events for evidence/examples of new products and/or industry tobacco product sampling to• Conduct assessment of city council support for policies to eliminate tobacco product sampling• Conduct media advocacy activities as appropriate to highlight the tobacco product sampling issue in your community • Engage and involve youth in activities to eliminate tobacco product sampling• Engage and involve 18-24 year olds in activities to eliminate tobacco product sampling

Conclusion

Pay Attention to the Signs! Smokeless Rates are Increasing Tobacco control policies are producing quitters Industry products and tactics are shifting

How are you altering your course?

Contact InformationRandall L. Glysch, Research Scientist Randall.Glysch@dhs.wisconsin.gov(608) 266-9708

Kyle Pfister, Policy Coordinator kyle.pfister@dhs.wisconsin.gov(608) 266-2720