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Rate Card

TPG Wholesale Pvt. Ltd.

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Elements for In-Store Branding

Floor Display Rs.5000 /month for 2’x2’ sft

Impulse Bays/BinsRs.6000/ /month for 2’x2’ area

Bins at Ramp Area Rs.4000 /month for 2’x2’

End Cap Rs.12000/monthPillar Branding

Rs.4000/month Side Kicks Rs.2000/month

Counter Display

Dispenser Rs.1500/m

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Clip Strip

Rs.1000/month

Basket Rs.150/basket min. 10 basket /month

TrolleyRs.300/Trolley min. 10 trolley /month

Shelf Strips Rs.500 per shelf/month

Shelf In Shelf Rs.2000/month for category shelf

Snap Frames for wall branding Rs.12000 min. for 3 months

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FSU Rs. 10,000 3’x2’Rs.8,000 2’x2’ /month

Flyer Distribution Rs.5000/week

In Store Signages Rs.300 per sqft. min. 60 sqft.

S.No. Elements Vishal Reliance More Spar Big Bazaar

1Pillar BrandingRs.4,000 Min. for 3 months Rs.1500 per 5'x2'

Rs.5,000 min. for 3 months Rs.10,000

2Header Space Branding Rs.1000 per Header

Rs.1000 per Header

3Cash Till Dispenser Rs.1500 Rs.500 per A4 size Rs.1000 Rs.7500 for 2'x2'

4Trolley/Store Rs.300/Trolley- Min. 10 Trolley Rs.300 per trolley Rs.1000 per TrolleyRs.300 per Trolley- Min. 10 Trolley

5Floor Display Rs.5000 for 2'x2' sqft Rs.800 Rs.5000 Rs.10,000 for 2'x2' sqft

6Leaflet Distribution Rs.5,000/weekRs.1 per leaflet one time Rs.15,000/week

7Impulse Rack/Wire Bins

Rs.6000 for 2 feet by 2 feet

8Wire Bin Ramp Area Rs.4000 for 2'X2'9End Cap Rs.12,000 Rs.12,000 Rs.10,000 Rs.25,000/store Rs.25,000

10Side Kicks Rs.200011Clip Strip Rs,1000 Rs.1200

12ShelfStripRs.500 per shelf branding

13BasketRs.150/basket min.10 basket

14FSU

Rs.8,000 for 2'x2' Rs.10,000/- for 3'x2' feet area R.12000 Rs.10,000 for 3'x2'

15Shelf In ShelfRs.2000/-per category shelf

16In store SignangeRs.300 per sqft min. of 60 sqft

Rs.300 per sqft min. of 60 sqft

17Carry Bag Rs.1 per carry bagRs.1 per carry bag Min qty 125000

18Snap Frames(Wall Branding)

Rs.12,000 min. for 3 months

Rs.15000 min. for 3 months

Rate Card Benchmarking for In store Branding Per Month

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