search engine and landing page optimization

SEO AND USABILITY

@jennyhalasz

Experienced. Ethical. Elemental.

@jennyhalasz

Agenda

Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition

@jennyhalasz

Basic SEO “Musts”

Must be seen Must be relevant Must motivate a click

@jennyhalasz

Keyword Research

http://searchengineland.com/the-keyword-research-rabbit-hole-110489

@jennyhalasz

Search for “keyword research”

@jennyhalasz

Personalized

@jennyhalasz

Push vs. Pull

@jennyhalasz

F-Shaped Pattern

@jennyhalasz

F-Shaped Pattern

@jennyhalasz

Short and Sweet

@jennyhalasz

Make it Fast

@jennyhalasz

Friction

@jennyhalasz

Friction

@jennyhalasz

Friction

@jennyhalasz

Unsupervised Thought

@jennyhalasz

Supervised Thought

@jennyhalasz

Supervised Thought

@jennyhalasz

Personas

Name Picture Backstory

@jennyhalasz

Motivation

@jennyhalasz

Value Proposition

@jennyhalasz

Motivation

@jennyhalasz

Value Proposition

@jennyhalasz

Calls to Action

@jennyhalasz

Calls to Action

@jennyhalasz

If you remember nothing else…User-centered design is ROI!

Reduce Friction and Unsupervised Thought

Obvious Motivation and Value Proposition

Interact with a Clear Call to Action

@jennyhalasz

Recommended Reading

Jenny Halaszjenny@jlh-marketing.com

@jennyhalasz