secrets unique content

Founder and CEO 1 Choice 4 Your Store

Yahoo Small Business Partner

NewLifeEvent.com

Radio Host - WebmasterRadio.fm

Educator of all things SEO and Yahoo!

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Cut down spending

Bring up profits

Get to the top of the search engines

Become an expert in your field

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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

Location Location Location

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FREE TRAFFIC

Won’t happen overnight There is no magic pill There are always fads You can NOT stop once you see results Stick to the basics!

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80% is content 80% is content 80% is content

Unique Content Updated Content Write For Users RELEVANT Content Well Written Content

◦ Grammar◦ Spelling

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Content Content Content Content Content Content Content Content Content

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Did someone say content?

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Least focused on – MOST IMPORTANT◦ Should contain enough information to answer

buyer questions about the productWho…What…When…Why…Where…How

◦ Who is this product for?◦ What is this product?◦ When do they need or use this product?◦ Why do they need this product?◦ Where do they use this product?◦ How do they use this product?

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Name – Blue Windbreaker Jacket

Description – Made specifically for frogs (who), our Blue Windbreaker Jacket (what) is made of 100% poly micro poplin. Not only will this jacket keep you warm on cold nights (when) on your lily-pad (where), it is also water-repellent and wind-resistant (how). Makes a great gift too! (why)

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It will not help you It will get you banned Short term results Think long term Write naturally

Create a Persona

Frame Picture

Talk and Record

Transcribe

Grab your partner Grab your kid Grab your best friend

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Featured Product◦ Left Side◦ Right Side

Add New Products Blogs

◦ What do you write?◦ Who do you use?

Wordpress Blogger

Feed Burner

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Time Meta Title Meta Keywords Meta Descriptions Links File Size Coding and Design Javascripting Flash http://www.webconfs.com/15-minute-seo.php

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Write for your customers NOT search engines Focus on ONE page and ONE page only Use the cache in your research Research keywords and work backwards Watch your references Keep a SEO Journal next to your computer

◦ Date◦ Search Engine◦ Keyword Phrase◦ Rank◦ Actions

Do not give up!

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12-19 Google#1 Yahoo Store

DesignUpdated Home

Page

Behavior Ranking Logic◦ Lets go search

Changes In Search◦ Live Demo

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Question and Answers Links to Yahoo Help Information on promotional tools Resources available for education

Have Questions? Call us 888-312-7839

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