self promotion sasha florea // rockit awards

As an young and unknown

designer on the Moldovan

market, I decided to promote

myself using a well-known

method: creating a pamphleteer

album containing international

companies logos adjusted to the

sociocultural context in

Moldova.

The series of albums was created on

my personal Facebook account where

there are 3 thematic albums:

1. Brands for Moldovans

2. Progress of Moldovan logos

3. Evolution of railroad logos worldwide

The effect was surprising.

In less than 30 minutes, articles were

taken by the most popular online news

sites and portals from Moldova.

The articles had a viral effect: 1800

social engages and over 62 000 views.

CONTENT

făisbook

a

https://www.facebook.com/chronograpph/media_set?set=a.825458650861605.100001924335128&type=3

CONTENT

Progress of Moldovan logos

https://www.facebook.com/chronograpph/media_set?set=a.879320028808800.1073741842.100001924335128&type=3

CONTENT

Evolution of railroad logos worldwide

The articles were shared

on such news portals as

locals.md, diez.md,

muligambia.md,

allfun.md, bani.md

EXPOSURE

EXPOSURE

http://locals.md/2015/branduri-pentru-moldoveni

http://muligambia.com/a/general/branduri-pentru-moldoveni

http://diez.md/2015/04/10/foto-branduri-internationale-adaptate-

la-realitatile-din-moldova/

http://www.allmoldova.com/news/dizajner-dobavil-moldavskogo-

kolorita-vsemirno-izvestnym-brendam/

http://bani.md/moldcell-bere-chisinau-sau-andys-pizza-un-tanar-

a-prezentat-evolutia-logo-urilor-a-7-companii-de-la-noi-galerie-

foto/

http://diez.md/2015/07/28/foto-cum-au-evoluat-logourile-a-

sapte-companii-moldovenesti/

http://diez.md/2015/07/31/foto-cum-a-evoluat-logoul-caii-ferate-

din-moldova-si-din-alte-state/

http://socialmedia.md/2015/07/sasha-florea-despre-noul-logo-al-

cfm/

12 sleepless hours + few kilowatt-hours of lighting + 3 cups of coffee

COST

THANKS FOR YOUR ATTENTION!