seo for businesses: the what & why

WELCOME

Topic:!What Is SEO & Why Is It Important For Your Business?

Brett Lewis (610) 471-0001

Brett Lewis (610) 471-0001

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Question: When was the last time you opened the yellow pages to find a business?

Brett Lewis (610) 471-0001

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Question: When was the last time you opened the yellow pages to find a business?

Brett Lewis (610) 471-0001

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Question: When was the last time you opened the yellow pages to find a business?

Brett Lewis (610) 471-0001

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Fact: If you’re website is not on the first page of Google, it’s not getting the traffic it should!

Brett Lewis (610) 471-0001

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Fact: The click through rate increases as your ranking on Page 1 increases.

Brett Lewis (610) 471-0001

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Fact: The click through rate increases as your ranking on Page 1 increases.

Brett Lewis (610) 471-0001

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Fact: The click through rate increases as your ranking on Page 1 increases.

Brett Lewis (610) 471-0001

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What is SEO? !

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. !

… wikipedia

Brett Lewis (610) 471-0001

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On-Page Optimization !

website

keyword research & analysis

title optimization

meta tag optimization

competition analysis

image optimization

unique content creation &

optimization

website analysiswebsite structure optimization

sitemap creation

rich snippets & structured data

http://l4groupllc.com/search-engine-optimization-allentown/on-page-website-optimization-allentown/

Brett Lewis (610) 471-0001

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Off-Page Optimization !

website

Articles

Video

BookmarkingSocial Networking

Press Releases

Directory Submissions

RSS Submissions

Reputation Marketing

http://l4groupllc.com/search-engine-optimization-allentown/off-page-website-optimization-allentown/

Brett Lewis (610) 471-0001

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What is the result of good SEO?

37 calls in the month of May creating approximately $20,000 of business for this

local contractor

Brett Lewis (610) 471-0001

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What is the result of good SEO?

26 calls in the month of June creating approximately $8,000 of business for this local

contractor

Brett Lewis (610) 471-0001

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What is the result of good SEO?

52 calls in the month of June this roofing contractor

Brett Lewis (610) 471-0001

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• Roofing Company ✴ initial call - roof repair ✴ over life span:

✤ gutter repairs/installation ✤ roof replacement ✤ siding repairs

What is the value a new customer? !

Consider the lifetime value of new customers:

Thank You!

More Information about SEO:!

www.L4GroupLLC.com!(610) 471-0001

Brett Lewis (610) 471-0001