seo initiation 1 - melbourne seo meetup
Post on 23-Aug-2014
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Generally about 70 - 80% of search users click on Organic
listings
Twitter : @Saijo_George Web : blog.saijogeorge.com
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SEO Initiation – Part 1 By : Saijo George
Twitter : @Saijo_George Web : blog.saijogeorge.com
Who are you• I am Saijo George.
• I work as an internet marketer at Envato , the folks behind sites like ThemeForest.
• You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs.
Twitter : @Saijo_George Web : blog.saijogeorge.com
We are going to look at• What is SEO
• How search engines work
• Introduction to On Page vs Off Page
• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
What is SEO ?
Twitter : @Saijo_George Web : blog.saijogeorge.com
What is SEO ?Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs
Is a long term strategy, playing catch-up is easier than you think
Is not a shady process, shortcuts WILL come back to haunt you
Is constantly evolving
Twitter : @Saijo_George Web : blog.saijogeorge.com
How search engines work
Twitter : @Saijo_George Web : blog.saijogeorge.com
How search engines workCrawling the Web - spiders, schema markups, sitemaps, site structure
Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship
Providing users with relevant results - SERP, rich user experience on various devices
Twitter : @Saijo_George Web : blog.saijogeorge.com
On Page vs Off Page vs On Site
Twitter : @Saijo_George Web : blog.saijogeorge.com
On Page vs Off Page vs On Site Meta TitlesDescription ( for SEO ? )H1 Tags - multiple ?Keywords – LSI, SynonymsSchema MarkupSite StructureSitemaps Images – alt tagsCopyInternal links , etc
Twitter : @Saijo_George Web : blog.saijogeorge.com
LinksLink ProfileNoFollow vs Follow
Site SpeedMobile Friendly
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
Black Hat – Breaking Guidelines & LawCloakingHidden LinksTemplate Injection
Grey Hat – Breaking Guidelines Recipe Schema to get SERP picAutomated Linking Software$5 SEO campaigns Social Share for Links
White Hat – the good stuff
?Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : blog.saijogeorge.com
Twitter : @Saijo_George Web : blog.saijogeorge.com
Check out my curated list of SEO tools
http://saijogeorge.com/best-marketing-tools/
Twitter : @Saijo_George Web : blog.saijogeorge.com
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