singapore nordstrom final

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Singapore PEST and Nordstrom SWAT to see if the two would be a good fit for one another.

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Singapore and Nordstrom

Team 6 PresentationMarch 15, 2007

Unique & Diverse

A World of Contrast

NordstromDesigner Fashions

Customer Service #1

Singapore

Singapore At a Glance

History of Singapore

1869

200618261994

19221990

1959

19451946

1965 1998 2002

19411942

Politics• Parliamentary Republic

– 3 branches

• Legal system (English based)

• Stable government• Low corruption• Harsh laws

Economics• High per capita income• One of the busiest ports in

world• Low inflation• Low unemployment• Free market• Export & tourism driven• U.S.-Singapore Free Trade

Agreement (USSFTA)

Sociological• Many practiced religions• 4 official languages

– English as official business language.

• High literacy rate• Population: 4.5 million• Taught to be socially

responsible

Technology• $3.4B was spent on R&D• Superb communications

network including wireless communications

• Large producer of semiconductor packages

• Wide variety of digital media

Nordstrom• Exceptional service and

affordable luxury goods

History of Nordstrom

18871901

1923 19601963

19711975

19782001

20071985

2000

$1B+

19951998

.com

Present

Strengths• Excellent Customer Service

• Strong & defined culture / brand

• A shopping experience

• Diverse & classy advertising

• Upscale/niche market

• Strong EPS $2.55

• $0.14 Dividend

Weaknesses• No clear differentiation amongst competitors• Mature industry• No large presence, sales or

discounts

Opportunities• Affluence of Singaporeans• Affinity for high-end western

brands• No U.S. “department stores” in

Singapore• Shopping is a popular leisure

activity• Over half the tourism income

comes from retail sales• Partnerships & Alliances are

favored• Prefer fixed-priced department

stores

Threats• Current Asian, Indian & British department stores • Crowded & highly competitive retail environment• Home-made tailoring• Made in Singapore

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