slogans taglines branding

Slogans, Taglines & Branding:

progressive messaging in a conservative news era

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Oh My!

Slogans, Taglines & Branding:

Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Jenifer Daniels, MA | @thefriendraiser | www.thefriendraiser.com

• communication professional with over 10 years experience; earning her the moniker of "the

friendraiser”

• adjunct faculty at Central Piedmont Community College and Limestone College teaching

public speaking, intro to communication, and interpersonal communication

• MA in public relations & organizational communication from Wayne State University

• blogger for Everyday Citizen & CLT Blog

• a graduate of the White House Project's Georgia Go Run training (2009)

• Democracy of America/Netroots Nation 09’ scholarship recipient  

• campaigned for the open Charlotte Mecklenburg Board of Education District 2 seat (2008) 

• communication director for three city council and two state representative campaigns; leading

several candidates to victory

Slogans, Taglines & Branding:

Oh My!presented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. - Maya Angelou 

Slogans, Taglines & Branding:

Oh My!

Student vs.

Scholar 

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

The Devil?

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

1.Simplicity: use small

words

2.Brevity: use short

sentences

3.Credibility is as important

as philosophy

4.Consistency matters

5.Novelty: offer something

new

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

6. Sound and texture

matter

7. Speak aspirationally

8. Visualize

9. Ask a question

10.Provide context and

explain relevance

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My! presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

1. Simplicity: use small words

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

2. Brevity: use

short

sentences

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

3. Credibility is

as important

as

philosophy

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

4. Consistency matters

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

5. Novelty: offer something new

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

6. Sound and texture

matter

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

7. Speak aspirationally

"I was once asked why I don't

participate in anti-war demonstrations.

I said that I will never do that, but as soon

as you have a pro-peace rally, I'll be

there." 

Mother Teresapresented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

8. Visualize

Marriage

Vs. Weddin

gpresented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

9. Ask a question

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

10. Provide context and explain relevance

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

What do

we have

that they don’t?

presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

What do you think

are our top issues

for

2010 & 2012?presented by:

Jenifer Daniels, MA | @thefriendraiserNetroots Nation | #NN10

Slogans, Taglines & Branding:

Oh My!

Let’s brainstorm

using the 10

principles

of words that

work presented by:Jenifer Daniels, MA | @thefriendraiser

Netroots Nation | #NN10