smc glb oct 2013

WelcomeOctober Event

@SMCgreatlakes | #smcglb | /SMCgreatlakes

Sunday, October 20, 13

Venue sponsored by:

bavarianinn.com | /bavarianinnrestaurant | @bavarian_inn

October sponsored by:

frankenmuthriverplace.com | @riverplaceshops

Tonight's AgendaGet connected with us

Announce our mission

Introduce our team

Hear from tonight's speaker - David Murray

Q&A with David

Reveal November's event

Giveaway

Connect With Us

SMCgreatlakes.com (website to come) powered by: NextMedia 360

facebook.com/SMCgreatlakes

twitter.com/SMCgreatlakes | #smcglb

By phone: 989.941.6490

Text alerts: SMCGLB to 313131

Our Mission

Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.

Social Media - Internet based tools for two-way communicating, sharing and discussing information.

Our TeamJeff DeHaven - President

Will Hard - Vice President

Erin Poltorak - Treasurer

Celeste Ivon - Events

Tyler Heitzman - Events

Heidi McIvor - Sponsorship

Alisha Beckrow - Sponsorship

Derek Dewey - Communications

Sponsors:

Tonight's SpeakerDavid Murray

Social Media Manager Blue Cross Blue Shield of Michigan

@davemurr

/davemurr

Demystifying Social Media for Your Organization

People Do Business With…

KNOW, LIKE, and TRUST

How will your social media efforts accomplish these three things?

KNOW =

Allow people to learn who you are, what you can do for them, what

you stand for and represent.

LIKE =

Proud to be a customer and act as an ambassador or brand advocate

without you asking them to.

TRUST =

Refer you to their network and recommend your

services/products to someone who is not a customer.

• Facebook

• Twitter

• Tools

• Marketing

• Advertising

• Followers/Fans

• Automated

• Communication

• Stories

• Referral Engine

• Passion

• Emotion

• People

• Relationship Builder

What Are You Passionate About?

Listen

1. Listen

Identify Your Content Bubble

1. Listen

•Core Subjects

1. Listen

•Core Subjects •Related Subjects

1. Listen

•Core Subjects •Related Subjects •Passion Subjects

1. Listen

•Core Subjects •Related Subjects •Passion Subjects •Shared Subjects

Publishing Content

Good Get People Plugged In

Better Get People to Participate

Best Get People to Share

How We Search for Content Has Flipped

Aim to Be a Helpful Resource

Your Content Is A Product of your Brand

The Social Web Is Referral City

Those Who Communicate, Win

Why Would Anyone Follow Us?

Unique Value for Our Social Networks

Social Media ROI

Social Media ROI = [(tweets – followers) ÷ (comments x average monthly posts)] ÷ (Facebook shares x Facebook likes) ÷

(mentions x channels used) x engagement

Secret Formula:

~ Olivier Blanchard

ROI Is a Financial Term

Finding the ROI of Social Media Is Dependent On: 1) What You Are Asking

2) What You Are Measuring

Three Big Categories • Sales • Cost of Customer Loyalty • Awareness of Brand or

Product

Other Categories That Can Fit Into the Those Three Categories

• Leads • PR/Outreach • Operational Costs or Savings • Traffic • Engagement • Consumer Sentiment • SEM • Behaviors • Sharing of Content • Campaign Awareness (NP) • Fundraising (NP) • And more…

Qualitative and Quantitative

Qualitative: What Can Be Measured • Cost Savings That Social Media Programs Have

Had On Customer Service and/or Customer Acquisitions

• Brand Awareness • Sales Generated From Social Media Efforts • Customer Loyalty (Retention) to A Brand • Web Traffic (Estimated Value) From Social

Networks • New Leads (Estimated Value) From Social

Networks • The Numbers – Fans, Followers, Subscribers

Quantitative: What Should Be Measured • Cost Savings That Social Media Programs Have Had

On Any of Your Company’s Customer Relations and Bottom Line.

• Actual Sales Generated From Social Media Efforts

• New Leads (Estimated Value) From Social Networks

Build Data Bridges

Layer Your Marketing Efforts

It’s About Behavior. Not Impressions.

Get Them to Lean In

The Importance of Images

Think Long Term

Social Works Best When It Is Integrated

Identify Business Goals

And the Secret Content Formula Is…

That’s How You Stay Top of Mind

Thank you!

David Murray Manager, Social Media w :: (313) 225-5688 c :: (313) 348-0814 dmurray@bcbsm.com Twitter :: http://twitter.com/davemurr Linkedin :: http://www.linkedin.com/in/davemurr

Channels Username AHealthierMichigan.org http://www.ahealthiermichigan.org/

MiBluesPerspectives.com http://www.mibluesperspectives.com/

Facebook :: BCBSM https://www.facebook.com/BCBSM

Facebook :: AHM https://www.facebook.com/HealthierMI

Facebook :: BCN https://www.facebook.com/mibcn

Twitter :: BCBSM https://twitter.com/bcbsm

Twitter :: AHM https://twitter.com/healthiermi

YouTube :: BCBSM http://www.youtube.com/user/bcbsmnews

YouTube :: AHM http://www.youtube.com/user/AHealthierMichigan

Google + BCBSM https://plus.google.com/+bcbsm/posts

Google+ AHM https://plus.google.com/102396592739530451846/posts Instagram http://instagram.com/healthiermi

Pinterest http://www.pinterest.com/ahealthiermi/

SlideShare http://www.slideshare.net/BCBSMichigan

SoundCloud https://soundcloud.com/bcbsmnews

StumbleUpon http://www.stumbleupon.com/stumbler/HealthierMi/likes

Storify http://storify.com/BCBSM

GREAT LAKES BAYSOCIAL MEDIA CLUB

November's EventFabiano Brothers, INC. Bay City

Emily Hotz

Account Executive - Education at Google

Social Connections through Technology

$5 per person

November 21 @ 3:30 pm

SIGN UP TONIGHT!

Tonight's Giveaway

frankenmuthriverplace.com | @riverplaceshops

Sponsors:

Thank you for attending... See you November 21!

smc glb oct 2013

Technology

sticle glb

glb varshets-nasko

shoe fleur glb

smc glb dec 2013

glb dan glbb

rugaciune simpla glb

smc glb nov 2013

présentation glb

stellungnahme glb

glb & glbb

· la alcaldesa de la municipalidad provincial de caÑete:...

hélène terlien glb

love is...(glb)

beb deum glb

spiritual art glb

glb d-9502

motivational quotes glb

gerak glb-glbb

smc glb jan 2014

smc glb sept 2013