smc glb sept 2013

WelcomeSeptember Launch Event

@SMCgreatlakes | #smcglb | /SMCgreatlakes

Venue sponsored by:

svsu.edu/ocepd | /SVSUocepd

September event sponsor:

king-services.com

Tonight's AgendaGet connected with us!

Announce our mission!

Introduce our team!

Hear from tonight's speaker - Mike McClure!

Q&A with Mike!

Reveal October's event!

Giveaway

Connect With Us

SMCgreatlakes.com (website to come) powered by: NextMedia 360!

facebook.com/SMCgreatlakes!

twitter.com/SMCgreatlakes | #smcglb!

By phone: 989.941.6490!

Text alerts: SMCGLB to 313131

Our Mission

Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.!

!

Social Media - Internet based tools for two-way communicating, sharing and discussing information.

Our TeamJeff DeHaven - President!

Will Hard - Vice President!

Erin Poltorak - Treasurer!

Celeste Ivon - Events!

Tyler Heitzman - Events!

Heidi McIvor - Sponsorship !

Alisha Beckrow - Sponsorship

Sponsors:

Tonight's SpeakerMike McClure!

President of Social Media Club Detroit !

Executive Creative Director at The Yaffee Group!

@mikekmcclure!

/mikekmcclure

“Creativity & Agility: Your Social Media Secret Weapons”

Mike McClure. Executive Creative Director & Social Media Director, The Yaffe Group/ President, Social Media Club Detroit @mikekmcclure mikem@yaffe.com!

“Creativity is the last legal way to gain an unfair advantage over your competition” " " " " -Maurice Saatchi

Average consumer sees 247 marketing

messages a day

• (SOMETHING THAT REPRESENTS PEOPLE AVOIDING MARKETING)

• “Imagination is more important than knowledge.” - Albert Einstein

“When you make music

or write or create, it's

really your job to have

mind-blowing,

irresponsible,

condomless sex with

whatever idea it is you're

writing about at the

time.” 

― Lady Gaga

Be creative

Look at things from the opposite point of view

WATER IS LIFE "Hashtag Killer"

• http://youtu.be/vFXWIArfQ80

View the issue from different people’s point of view

Be creative

Dove: Real Beauty Sketches• https://www.youtube.com/watch?v=XpaOjMXyJGk

Be creative

Find ways to involve UNEXPECTED business operations and departments in your campaign

Be Creative do something no one else is doing

Eat 24

http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/

Oreo Super Bowl tweet

OREO Daily Twist• http://www.youtube.com/watch?v=ZDSc0V3AEnk

“Agility means that you are faster than your competition. Agile time frames are measured in weeks and months, not years”!! ! ! ! ! ~ Michael Hugos

Be Agile Try Newsjacking!

The Art of Newsjacking• http://youtu.be/gut60gwuB3g

Newsjacking FAIL

Be agile

Find ways to help others!

Red Cross Ad

Be agile

Respond to customers, competition, changing market conditions

HR Block Photos

HR Block Photos

Be Agile

Switch gears if it’s not working or conditions change

Creativity & Agility

Combine the two and you have a winner

Old Spice Guy

Mike McClure Executive Creative Director & Social Media Director, The Yaffe Group.President Social Media Club Detroit @mikekmcclure mikem@yaffe.com!

Q&A with Mike:

October's Event

Bavarian Inn Restaurant Frankenmuth!

Social is SEO's BFF!

$5 per person!

RSVP with Facebook Event

November's Event

Hint: !It's one of your favorite !

search engines. . .

Social Connections through Technology:

Emily Hotz | Account Executive - Education at Google

Tonight's Giveaway

6480 David Road - Saginaw!avorchard.com | @avorchard | /avorchard

Sponsors:

Thank you for attending... See you in October!