social candidate lead generation

Post on 05-Dec-2014

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Landing pages and content generation are critical to generate inbound candidates.

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Social Candidate Lead Generation

Interest Level

Talent Bench 1 Email SubscriptionTalent Bench 2 Filled a Recruitment Event InvitationTalent Bench 3 Downloaded Employee VideoTalent Bench 5 Recruiter Connected with Candidate

Landing Pages

Example of a great landing page

Call to Action PreLanding Page

Lead Capturing Form

Work with Hiring Managers to define fieldsAsk for more information depending interests level

Sing using your LinkedIn accountLinkedin

Landing page 1 Download Employee TestimonyLanding Page 2 Company MissionLanding page 3landing Page 4Landing Page 5Landing Page 6Landing Page 7 Free Video Ask more informationLanding Page 8 Free Assessment Ask for more information

Twitter

Linkedin

YouTube

Slideshare

Google+

Without a proper landing page we can't show accurate Social Business ROI$$$

From difference sources

Drive trafficDrive traffic

Drive traffic

Interest Level

Groups, Status updates

#socialrecruiting

@traslavina

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