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Publish, Manage & Measure across all your Social Media Channels
© 2010 Awareness CONFIDENTIAL
Agenda
1AwarenessOverview
2Social Media Challenges
3Solution & Demo
4Pricing
5Questions
Who is Awareness ?
• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest
brands• Partnered with leading digital and interactive agencies
CUSTOMERS PARTNERS
1
Corporate Adoption of Consumer SM Exploded
Facebook Page
Twitter Corp Blog You Tube Community Measure Mine Act
Social Marketing Maturity Pop
ulat
ion
Ado
ptio
n
© 2010 Awareness CONFIDENTIAL
2
ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across
multiple channels Understand who published what, where and
when? Even the best laid plans change – personnel,
content, messaging
Enterprise Social Media Concerns
ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across
multiple channels Understand who published what, where and
when? Even the best laid plans change – personnel,
content, messaging
Enterprise Social Media Concerns
Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do
~David Meerman Scott Metrics are project specific at best – not
strategic The Multiplier Effect
ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across
multiple channels Understand who published what, where and
when? Even the best laid plans change – personnel,
content, messaging
Enterprise Social Media Concerns
Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do
~David Meerman Scott Metrics are project specific at best – not
strategic The Multiplier Effect
Centralized & strategicSocial media tends to be tactical & organizations are struggling to centralize and develop strategic programs Volume of conversations is overwhelming Multiple departments & people with different
agendas Manual updates leave room for error
Net, Net…
1. Companies overwhelmed with social media marketing
2. Losing control of brand, brand message and corporate voice
3. Efforts are an ROI “black hole” with no empirical data to make informed business decisions
© 2010 Awareness CONFIDENTIAL
Social Marketing Today
Product
Marketing
Manager
Product
Marketing
Manager
Corporate
Marketing? ?
Consumer
Communities
? ?
Corporate Owned
CommunitiesIndividuals
© 2010 Awareness CONFIDENTIAL
CommunitiesCommunitiesCommunities
Awareness Solution 3
Social Marketing with Awareness
Publish : Centralized social media distribution
Manage : Workflow, permissioning, moderation
Measure : One stop for reporting and metrics
© 2010 Awareness CONFIDENTIAL
© 2009 Awareness CONFIDENTIAL
Awareness in Action
DEMO
© 2009 Awareness CONFIDENTIAL
Fast Track Implementation Program
• You are assigned a Client Success Manager
• 5 step program to go from zero to live:1. Account and strategy review session2. Account set up session3. Social Marketing Hub Branding4. User training session5. Reporting/metrics review
• Quarterly assessment/reviews
© 2009 Awareness CONFIDENTIAL
Pricing
• Awareness Social Marketing Hub: $24,000> Annual subscription> Multi-channel publishing, reporting
& management> Unlimited users and 2 support contacts> Support for up to 5 channels
• One time setup, branding & training: $3,000
• Additional channels start monthly at: $400> Channel packs available at volume pricing
4
Questions…
Robin HopperFounder, VP Strategy & ServicesAwareness, Inc.www.awarenessnetworks.com
Email: robin.hopper@awarenessnetworks.comTwitter: @rhopperPhone: 617.633.5537
5
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