SOCIAL MARKETINGWHAT & HOW

Presenatie Hub AmterdamLBi Lost Boys - Miriam Melchers, Ruurd Priester, Erik Brom

Times are changing

The changing consumer

I decide

Where I connect

How I connect

When I connect

How to engage with the

changing consumer?

Being customer centric

Open up & listenCreate value

Share enthusiasm

How

Be open and listen

Create true value

Share enthusiasm

LeadershipOrganizationTools

Customer insightInnovationConsistency

AuthenticityStorytellingConversations

Be open and listenCreate true valueShare enthusiasm

Continuously involve the crowd

How

Cases

http://hyves.nl/index.php?l1=ut&l2=photo&l3=show&media_id=166957795&media_secret=V2hk

Day at work: Performance analyst

Social scans

Web Analytics

Conversion optimisation

Analysis and advice

Ordinary day: Strateg:Day at work: Strategist

Insights!

Strategic Roadmap

Creative Brief

Debrief

Recap

Be open and listenCreate true valueShare enthusiasm

Continuously involve the crowd

How

Marketing is(or should be) social

by definition

Thank you!