amsterdam marketing media rates 2015

amsterdam marketingmedia rates 2015

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© Amsterdam MarketingSubject to change

SOURCES OF READERSHIP & AUDIENCE DEMOGRAPHICSUitkrant: Uitkrant Research Report 2011 - name and address information data analysis and survey (internal research)Amsterdamsuitburo.nl: Visitor Research AUB.nl 2008 - qualitative research and survey (Anna Elffers)Uitmail: Uitmail Research Report 2011 - name and address details analysis and survey (internal research)Iamsterdam.com: Portal Research 2010 - survey (ATCB)Lastminuteticketshop.nl: LMTS 2013 Research Report - survey (internal research)Uitmarkt: Uitmarkt Visitors Survey 2011 - survey (DESAN)Uitgids: Uitgids Research Report 2008 - survey (Anna Elffers) / Data analysis of name & address information 2010 (internal research)

AMSTERDAM MARKETINGAmsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of promotion, information, research and services. Our ambition is to put this region on the map as one of the five most attractive metropolitan areas in Europe for its residents, visitors, businesses and influential groups. Under the motto ‘I amsterdam’, we present the region as a dynamic place to live and work, an attractive travel destination and a test market for innovation. We strongly believe that we are more than the sum of our parts. For you, the advertiser, this creates an unprecedented network of communication resources to reach different target audiences – nationally and internationally – as effectively as possible.

Target audiencesOur advertising opportunities are substantial and diverse. To present them as clearly as possible, we have clustered the various means by target audience: residents, visitors from the Netherlands, international visitors and business-to-business. As an example, many cultural institutions specifically target the local residents and visitors from within the Netherlands, such as with the Uitkrant or its associated cultural website. Larger institutions and museums can also reach out to international visitors through the new English-language city magazine A-mag. Businesses working in the tourism sector can also easily reach their target audience via the substantial iamsterdam.com website or, for instance, by narrowcasting to designated visitor profiles in the city’s tourist offices and ticket shops. Additionally, to communicate to the right organisations in the travel industry and conference market there are specific newsletters available.

ConsultancyWe are delighted to present all of the advertising opportunities that our new city marketing organisation has to offer within this brochure. We hope you will take inspiration from these materials and contact our staff about the requirements of your publicity campaigns. They will gladly guide you through the use of our promotional tools and can also work with your specifications to create a custom solution that fits your company perfectly.

ContactRelationsT - 020-702 6180E - [email protected]

Material delivery addresses [email protected] (print)[email protected] (online)[email protected] (other)

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UITKRANT P. 8Amsterdam’s dedicated cultural magazinecirculation 55,00010 issues per year

LASTMINUTETICKETSHOP.NL P. 11A daily offer of tickets with a 50% discountpage views: 100,000 per month

UITMAIL P. 10Customised digital newsletter with tips and special offerssubscribers: 32,000frequency: weekly

UITMARKT P. 9The nationwide opening of the cultural seasonprogramme circulation: 90,000website page views: 1,500,000frequency: annually (August)

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IAMSTERDAM SOCIAL MEDIA P. 13Involves fans in the Amsterdam Metropolitan Areareach: 675.000 fans/followers

OUT OF HOME A0 P. 16Advertising in metro stations across Amsterdam

DIGITAL OUT OF HOME - TAXI’S P. 17Advertising on tablets in premium taxi’s reach: 200 taxi’s per day

OUT OF HOME P. 14Poster on the B-side of the outdoor MUPI displays in Amsterdam

IAMSTERDAM.COM P. 12The multilingual internet portal for the Amsterdam Metropolitan Areapage views: 2,500,000 per month

DIGITAL OUT OF HOME - METRO P. 15Advertising at the Amsterdam Central metro stationreach: 1,100,000campaigns every week

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TARGET GROUP INTERNATIONAL VISITORS

A-MAG MINI METROPOOL P. 19The multilingual internet portal for the Amsterdam Metropolitan Areacirculation: 40,0006 issues per year

A-MAG P. 18The English-language City Magazine for the Amsterdam Metropolitan Areacirculation 35,0006 issues per year

NARROWCASTINGVVV TOURIST OFFICES P. 22In-store narrowcasting network in VVV tourist officesreach: 1.1 million visitors per year

AMSTERDAM CITY MAP P. 20Maps with an overview of city attractions and public transport routescirculation: 150,000 per yearAlso available in Chinese, servicing the travel industry

TAX FREE

Shop the world’s most exclusive brands, suchas Louis Vuitton, Hermès, Burberry, Gucci, Rado and Longines. Visit our fl agship store in Amsterdam on Dam Square and receive your Tax Refund on the 4th fl oor.

Find out more at deBijenkorf.nl/international

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SIGHTS & SOUNDSART & FASHIONDANCING & DININGCOMPLETE LISTINGSJAN & FEB 2015

AMSTERDAM MAGAZINE

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Vol 3 NO 1 €3.50

Amag13_JAN_FEB_COVER.indd 1 12/11/14 15:09

AMSTERDAM MAGAZINE

AUTHENTICHAARLEMCOBBLESTONE STREETS, HISTORIC BUILDINGS, GRAND CHURCHES, EVEN GRANDER MUSEUMS, COSY BARS AND WORLD-CLASS SHOPPING – HAARLEM HAS IT ALL JUST 15 MINUTES FROM AMSTERDAM.

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DIGITAL OUT OF HOME - SCHIPHOL P. 21Reach arriving travellers with your message reach: 294,000 ariving passengers per week

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AMS MAGAZINE P. 27Amsterdam presents itself as the ideal business locationcirculation: 10,0002 issues per year

CULTURE FLYER CONGRESS MARKET P. 28The definitive way to cul-turally reach congressional visitors during their staycirculation: 20,000

ENGLISH TRAVEL TRADE CITY MAP P. 26City map for the Trade Marketcirculation: 30,000 per year

TRAVEL TRADE NEWSLETTERS P. 24Online newsletters to inform the international travel industryreach: 48,000 addresses10 issues per year

MICEDITION & NEWSLETTER P. 23News about the Amsterdam Mee-tings & Convention marketcirculation: 5,000online: 35,000 subscribers

RESEARCH AND CONSULTANCY P. 29The added value of research for your organisationThe Amsterdam Marketing research department provides tailor-made research and consultancy solutions

TRAVEL TRADE MANUAL P. 25News and information guide for the international travel industrylanguages: German, English, Russian, Chinese, Brasiliancirculation: determined per market

TRAVEL TRADE MANUALmsterdam

YOUR AMSTERDAM TRAVEL TRADE GUIDECONTACT INFORMATION, ACCOMMODATION, NEW HOTELS, EVENTS, MAPS & MORE

winter 2014 - Amsterdam MICEdition

Amsterdam MICEdition Twelfth edition Number 2 Winter 2014

The ‘green’ business choice

For all its wealth of history, Amsterdam has always been a progressive city, squarely focused on the future. It’s no surprise, then, that Amsterdam’s MICE industry is embracing innovation to create sustainable events, making environmentally responsible decisions to contribute to the health of our planet.

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Amsterdam in business

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The smart logisticshubAmsterdamAirport Schiphol

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WHEN IN AMSTERDAM...CULTURAL HIGHLIGHTS FOR YOUR STAY IN THE CITY

Strawberry Earth Fair, photo Anne Claire de Breij

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Ad specs • Please adhere to the measure-

ments of the selected format• Specifications 1/1 page:

- type area 186 x 252 mm - type page 210 x 276 mm - Include a 5 mm bleed (for trim)

• Material: certified PDF (no Pan-tone colours; image resolution 300 dpi)

Material delivery address:[email protected]

advertisement format size (w x h) rate

1/1 page 210 x 276 mm 4.100

1/2 page portrait 92,5 x 252 mm 2.275

1/2 page landscape 189 x 124 mm 2.275

1/4 page 92,5 x 124 mm 1.365

display ad small (in agenda) 35 x 50 mm 360

display ad large (in agenda) 74 x 50 mm 710

supplement special positions 20%

supplement back cover 25%

supplement advertorial 20%

sealed/bound/stapled inserts by request

The leading cultural magazine for Amsterdammers and visitors from the Netherlands.• News about the city, reports from the cultural scene, interviews with famous Amsterdammers,

shopping, restaurant reviews and the city’s only complete cultural agenda with more than 1,600 individual concert, festival, exhibition and event listings each month

• Highest spontaneous brand awareness of cultural media in Amsterdam• In addition to art and culture, readers are extremely interested in city breaks, (art house) films,

literature, travel, design, sports, nightlife, restaurants and shopping in Amsterdam

Circulation and readership Frequency 10 x per year Total readership 180,000Total circulation 60,000 Individula copies freeSubscriptions 5,500 Yearly subscription € 24.95

DistributionCopies are distributed among subscribers and approximately 300 distribution points in the greater Amsterdam area, including theatres, concert halls, museums, bookstores, restaurants, hotels, cafés and VVV tourist offices

Formats & rates in euros excl. VAT

male43%

female 57% 0% 5% 10% 15% 20% 25% 30% 35% 40%

16-2425-3435-5455-64

65+

0% 10% 20% 30% 40% 50% 60%

MBO4%

HBO41%

WO34% Other

11%

< average 1- 2x average > 2x average

Gender Age Education Incomeaverage = 33,000

UITKRANT

Kaartverkoop bij Ticketshop of LMTS op het Leidseplein. 7 dagen per week 10-17 uur. Niet voor alle voorstellingen, bel eerst 702 60 00 of kijk op amsterdamsuitburo.nlAdressen van de locaties > zie pagina 70 5150 AGENDAKRANTkrant dec 2013

LezingenNedPho-Koepel >Couleur locale. Mmv Kees Wisse [14:00] Zoek-tocht hoe het kan dat we som-mige werken typisch Frans of typisch Spaans vinden. DiversDe Dageraad > Architectuur-rondleiding Van Samenwerking tot Coöperatie [14:00] €15,-Reserveren noodzakelijk.Jodenbreestraat > Nachtwacht-wandeling [14:00] Zie do 5 dec.Museum Het Schip > Tour in and around ‘Het Schip’, housing block of Michel de Klerk [11:00]€10,- t/m 12,50 Wandeling. Aanmelden gewenst. › elke za in dec. en jan.Museum Het Schip > Schatten van de volkshuisvesting [14:30]€12,50 t/m 15,- Wandeling. Aanmelden gewenst. › elke za in dec. en jan.Stadsschouwburg > Rondlei-ding [15:00] €3,50 t/m 5,- Een kijkje achter deuren die anders gesloten blijven. › ook za 4 jan.JeugdEYE Filmmuseum > ‘De super-held’ Christian Lo, Noorwegen 2013. Vanaf 7 jaar [aanvang niet bekend] Originele fi lm over een oud probleem: pesten. › ook zo 8, wo 11, za 14, zo 15, wo 18, za 21 dec. t/m zo 5 jan.Van Gogh Museum > Kinder-workshop [12:30] Zie zo 1 dec.Muiderpoorttheater > Show your skills. 7-12 jaar [13:00] €2,50 t/m 10,- Professionals uit de theaterwereld brengen je de fi jne kneepjes van de podiumkunsten bij. Met optreden. › ook za 4 jan.Kindertheater De Toverknol > ‘Later als ik groot ben’ [10:30, 12:15 en 14:00] €9,- › ook zo 8, wo 11, za 14, zo 15, wo 18, za 21, zo 22, ma 23, wo 25, do 26, za 28, zo 29, di 31 dec., wo 1, do 2, za 4, zo 5, wo 8, za 11, zo 12, wo 15 jan.Tropenmuseum Junior > Mix-Max Brasil [11:00 en 15:00] Zie zo 1 dec.

8 dec zondag Klassieke muziekBethaniënklooster > Trio Scor-datura olv Fie Schouten basklari-net [15:00] €14,- t/m 17,50Buiksloterkerk > Karsu Dönmez piano [15:30] €17,50 Amsterdam-se van Turkse afkomst. Concertgebouw Grote Zaal > Groot Omroepkoor olv Gijs Leenaars mmv Leo van Doeselaar orgel. Poulenc, Dupré, Martin [11:00] €10,- t/m 25,-Concertgebouw Grote Zaal > Nederlands Philharmonisch Orkest olv Christoph Poppen [14:15] Zie vr 6 dec.Concertgebouw Kleine Zaal > Daniel Kwartet. Mozart, Sjostako-vitsj, Brahms [14:15] €40,-Concertgebouw Grote Zaal > Aldo Ciccolini piano. Brahms, Grieg, Borodin, Castelnuovo-Tedesco [20:15] €33,50 t/m 49,50Eben Haëzer > Salonorkest Char-maine olv Wim Klaver [15:00] €5,- t/m 7,50 Licht klassieke werken, musicalsongs en Neder-lands repertoire.

De Engelse Kerk > Franz Liszt Kamerkoor olv Eric Jan Joosse mmv Ireen van Bijnen sopraan; Henny Heikens orgel. Hassler, Strategier, Mendelssohn [15:15] €7,50 t/m 15,- Adventsconcert . Funenpark 125 > Martijn en Stefan Blaak piano [15:00] €12,-Museum Geelvinck Hinlo-pen Huis > Anna Azernikova sopraan; Basia Shulman piano. Varlamov, Goeriljov, Sjostako-vitsj, Glinka, Dargomyzjski, Tsjajkovski, Rachmaninov, Skrjabin [16:45] €18,-

Muziekgebouw aan ‘t IJ Kleine Zaal > Ensemble SCALA [11:00] €10,- t/m 16,-Muziekgebouw aan ‘t IJ Grote Zaal > Symfonieorkest De Phil-harmonie olv Daan Admiraal . Vaughan Williams, Walton, Elgar [15:00] €17,- t/m 21,-NRC Restaurant Café > Studen-ten van het Conservatorium van Amsterdam [12:00] gratisMet Victoria Davies harp; Elena Vyaznikova fl uit. › ook zo 22 dec.Pianola Museum > Koffiecon-cert [12:00] €8,- Muziek op pianolarollen. › ook wo 25 dec.Pianola Museum > Carlos Guerrero Bullejos piano; Eduard Marcet viool. Bach, Beethoven, Brahms, Ravel [17:00] €15,-Westerkerk > KCOV Excelsior, Holland Symfonie Orkest olv Wim van Herk mmv vocale solis-ten. Bach-Weihnachts-Oratorium [15:00] €29,-Pop, jazz, wereldmuziekBethaniënklooster > Lazy Sun-day Afternoon [17:00] Zie zo 1 dec. Met Simone Gubiotti gitaar. Koninklijk Theater Carre > Mathilde Santing & Frank Boeijen [20:00] €18,- t/m 32,- CBK Amsterdam > Studenten van Conservatorium Amsterdam [11:30] €8,50 Met Laura Polence zang; Breno Viricimo gitaar. Heineken Music Hall > Will.i.am [20:00] €39,-De Kleine Komedie > Claw Boys Claw [20:15] €10,- t/m 21,75Rockband uit Amsterdam.Melkweg The Max > Game [20:00] €32,- Gepassioneerde punchlines en krachtige raps.North Sea Jazz Club > Kofferbak [16:00] gratis Live jazz, gespro-ken woord, poëzie, stand-up comedy e.d. Winter edition.North Sea Jazz Club > Ramón Valle, Orlando ‘Maraca’ Valle

[21:00] €9,- t/m 16,- Muzikale bloedband met twee neven uit Cuba. Diner vanaf 19.00 uur.OCCII > Howie Reeve, Eric Boros, Tpok [20:30] €6,- Avant-pop, folk, post-punk uit Glasgow.Posthoornkerk > Koor Puur Mokum [14:15] €5,- Het Amsterdamse lied.De Roode Bioscoop > Roode Zondag [16:00] €16,- Met Benja-min Herman Trio. › ook zo 15, zo 22, zo 29 dec., zo 19 jan.Ziggo Dome > Placebo [20:00] €36,- t/m 45,- Rockband uit En-geland. Met voorprogramma.

Toneel, muziektheaterBellevue Paloni Zaal > Berg& Bos ‘Drive-in’ [12:30] Zie di 3 dec.Bellevue Grote Zaal > ‘Wreed en teder’ [15:00] Zie do 5 dec.Comedy Theater in de Nes > ‘Love songs for sale’. Muziek Noel Coward, Leonard Cohen, Benny Andersson en Bjorn Ulvaeus e.a. Met Pieternel Brummelkamp mezzosopraan; Peter Rombouts countertenor [15:00] €17,50 › premiere, ook zo 15 dec.DeLaMar Theater > Het Toneel Speelt ‘Familie’ [15:00] Zie za 7 dec.Meervaart Rode Zaal > ‘Sonne-veld’. Regie Eddy Habbema. Met Tony Neef, Mariska van Kolck, Jan Elbertse e.a. [20:15] €34,50 t/m 39,50 Voorstelling over Wim Sonneveld. Theater De Omval > ‘Who’s af-raid of George and Mildred?’. Met Raymonde de Kuyper, George van Houts [20:30] €18,50 Huwe-lijkscomedy geïnspireerd op de tv-serie ‘George and Mildred’. Ostadetheater > De Helling ‘Bij gebrek aan pijn’ [14:30] Zie do 5 dec.Ostadetheater > Studio Minailo/Feikes Huis ‘Rothko Chapel’ [14:30] Zie do 5Paleis van de Weemoed > Paleis Gastronomie Musique [17:30] Zie zo 1 dec.Het Perron > Max Douw’[15:00] €10,- Douw speelt piano, zingt, schrijft, componeert en acteert. Polanentheater > Theatersport-vereniging Amsterdam [14:00] Zie zo 1 dec.CabaretBetty Asfalt Complex > Mar-greet Dolman brengt warmte en dominee Gremdaat wijst de weg [15:00] Zie vr 6 dec.

Musical, show, circusDeLaMar Theater > ‘Hij gelooft in mij’ [14:00] Zie zo 1 dec.LezingenKlein Bellevue > Fluisterende olifanten [16:30] €9,50 t/m 11,-Talkshow. Presentatie Theodor Holman, Gijs Groenteman. › ook zo 12 jan.Paradiso > Beurs van kleine uitgevers [13:00-17.00] €3,-Ruim 100 kleine uitgevers pre-senteren hun titels. DiversDe Dageraad > Rondleiding Piet Kramer en de Amsterdamse School [14:00] Zie zo 1 dec.Muziekgebouw aan ‘t IJ > Rondleiding met brunch [13:30] €19,50 › ook zo 12 jan.Scheepvaarthuis > Excursie in het Scheepvaarthuis [11:00] Zie zo 1 dec.JeugdBoom Chicago > Bring your kids to Boom Chicago! [15:00] €5,- t/m 35,- Engelstalige voorstelling voor kinderen. EYE Filmmuseum > De super-held Zie za 7 dec.Van Gogh Museum > Kinder-workshop [15:00] Zie zo 1 dec.Poppentheater Koos Kneus > ‘Haas en Konijn gaan vliegen!’ 2-4 jaar [10:30] €7,- Haas is helemaal in de wolken: Hij kan vliegen als een helikopter. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan.Poppentheater Koos Kneus > ‘Thuis bij Mol en Muis’ 2-4 jaar [12:00] €7,- Muis gaat op bezoek bij buurvrouw Mol. Het is er aar-dedonker en ze spreken elkaars taal niet! › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan.Poppentheater Koos Kneus > ‘De rode en de blauwe tovenaar’ 4-8 jaar [14:00] €7,- Twee tove-naars spannen samen om een boze heks een lesje te leren. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan.Poppentheater Koos Kneus > ‘Opa Warrowitz en de kangoeroe’ 4-8 jaar [15:30] €7,- Opa is haai-entemmer. Ook kan hij verdwij-nen in de buidel van een kangoe-roe. › ook zo 15, zo 22, zo 29 dec., zo 5, zo 12, zo 19, zo 26 jan.Podium Mozaïek > TG Arthur ‘Wolfje’ Vanaf 6 jaar [14:00] €8,- t/m 12,- Wolfje moet zich bewijzen tegenover zijn familie: hij moet Roodkapje opeten. Muziekgebouw > KlankSpeel-tuin [15:00] Zie zo 1 dec.Buurtcentrum Oosterpark > De Mammies ‘Liesje, Kleine Veer en het indianen opperhoofd’ 2-8 jaar [11:30] €8,- Liesje wil indi-aantje spelen, maar oma heeft kiespijn. Liesje wordt medicijn-vrouw. › ook zo 15, zo 22 dec.Kindertheater De Toverknol > Later als ik groot ben [10:30, 12:15 en 14:00] Zie za 7 dec.Tropenmuseum Junior > Mix-Max Brasil [11:00, 13:00 en 14:30] Zie zo 1 dec.

9 dec maandag

Klassieke muziekConcertgebouw Grote Zaal > Boedapest Festival Orkest olv Iván Fischer. Mahler-Symfonie nr. 9 [20:15] €39,- t/m 102,-Concertgebouw Kleine Zaal > Trio Wanderer. Tsjaikovski, Beet-hoven, Turina [20:15] €31,50 t/m 50,- › ook wo 11 dec.Conservatorium van Amster-dam Sweelinck Zaal > Studen-ten van het Conservatorium van Amsterdam [19:30] gratis Haydn, Mozart. › ook di 10 dec., zo 19 jan.Pop, jazz, wereldmuziekBimhuis > Konrad Koselleck Big Band [20:30] €16,- Mix van cabaret, musical, jazz, pop, rock, funk, latin en zelfs klassiek.Conservatorium van Amster-dam Amsterdam > Jazzconcert [17:00] Zie ma 2 dec. Met o.a. A tune a week olv Yuri Honing, Monkgroep olv Jasper Blom, bas-gitaargroep olv De Marez Oyens.MuzyQ > Studenten van het Conservatorium van Amsterdam - You’ve got style! [19:30] gratisStudenten maken nieuwe songs en bestuderen de meesterwerken van het genre. › ook di 10 dec.Paradiso Kleine Zaal > Xenia Rubinos [22:00] €8,- Vrolijke indiepop.De Roode Bioscoop > Blauwe Maandag [20:30] Zie ma 2 dec.Met Lonny Ziblat; Kleinkram.CabaretBoom Chicago > De Grote Inter-

net Show [18:30] €12,50 Boris en Patrick geven informatie over de nieuwtjes van de maand. De Kleine Komedie > Yora Rienstra ‘We maken er wat van’ [20:15] €9,- t/m 18,- Met haar mimiek en liedjes danst Yora volledig uit de maat. Musical, show, circusDeLaMar Theater Mary Dres-selhuys zaal > ‘Vijftig tinten .. de parodie’. Regie Jasper Verheugd. Met Birgit Schuurman, Han Ol-digs, Brigitte Heitzer e.a. [20:30] €19,50 t/m 34,50 Parodie op E.L. James. › t/m vr 13 dec.LezingenDe Balie > Goudader Natuur: De maakbare natuur. Presentatie Teun van der Keuken [16:00] Debat over het creëren en bou-wen van natuur.

Diversde Brakke Grond > ToGather MaandagWerkdag [18:00] Zie ma 2 dec.de Brakke Grond > ArtFest [20:30] €10,- Kunstgesprekken zonder bewijsdrang. JeugdJeugdtheater De Krakeling > ISH ‘The gate’ Vanaf 12 jaar [19:30] €11,- t/m 14,- Dansvoor-stelling over vriendschap, jaloe-zie, verraad en afgunst in de taal van hiphop. › t/m do 12 dec.

10 dec dinsdag Klassieke muziekConcertgebouw Grote Zaal > Concertgebouw Classics - Kerst-editie [20:30] €28,- t/m 95,-Met Nederlands Philharmonisch Orkest olv Clemens Schuldt. Lehár, Tsjaikovski, Strauss jr., Korngold en kerstliederen.Conservatorium van Am-sterdam > Studenten van het Conservatorium van Amsterdam [19:30] Zie ma 9 dec. Muziekgebouw aan ‘t IJ Grote Zaal > Toonkunstkoor Amster-dam, Leden van het Koninklijk Conservatorium olv Boudewijn Jansen. Moessorgski, Rachma-ninov, Stravinsky [20:15] €27,-Het Muziektheater Foyer > Lunchconcert: Melissa Ussery viol; Ernst Munneke piano. Brahms [12:30] gratisHet Muziektheater > De Neder-landse Opera ‘De speler’ [20:00] Zie za 7 dec.Pop, jazz, wereldmuziekBethaniënklooster > Amster-dam Vocal Night [21:00] Zie di 3 dec.Bimhuis > Workshop & sessie [20:00] Zie di 3 dec.Conservatorium van Amster-dam Amsterdam > Jazzconcert [17:00] Zie ma 2 dec. Met o.a. Tuesday Big Band olv Johan Plomp en Latin-crossovergroep olv Bart Fermie.De Kleine Komedie > The Kik & Gasten - De Veelste Grote Neder-biet Show [20:15] €9,50 t/m 19,-Met nieuwe bekende talenten en helden van toen. › ook wo 11 dec.MuzyQ > Studenten van het Conservatorium van Amsterdam [19:30] Zie ma 9 dec.Paradiso Kleine Zaal > Dum Dum Girls [20:00] €11,-Paradiso Grote Zaal > Luciano & Cocoa Tea [20:30] €25,-Rootsreggae.Ziggo Dome > Van Morrison [20:00] €45,- t/m 85,-Voorprgramma Daniël LohuesToneel, muziektheaterTheater Bellevue Paloni Zaal > Berg&Bos ‘Drive-in’ [12:30] Zie di 3 dec.Theater Bellevue Grote Zaal > mugmetdegoudentand, De Koe ‘Vermogen’ van en met Willem de Wolf, Lineke Rijxman [20:30] €16,- t/m 18,50 Twee personen: status is kwetsbaar, lichaam ver-valt, kinderloosheid is blijvend en de razernij laat zich niet meer wegstoppen. › t/m zo 15 dec., vr 17 t/m zo 19 jan.Compagnietheater > De Queeste

‘De city’ van Martin Crimp. Regie Marijke de Kerf. Met Naomi Ve-lissariou, Ward Kerremans, Anne-Charlotte Bisoux [20:30] €15,-Drie mensen proberen grip te krijgen op de wereld waarin ze leven. › ook wo 11 dec.Frascati 1 > Toneelgroep Amster-dam ‘Bloedbruiloft’ [20:30] Zie zo 1 dec.Meervaart Rode Zaal > ‘Liefde half om half’ van Alan Ayck-bourn. Regie Job Gosschalk. Met Henriëtte Tol, Rick Engelkes, Kees Boot e.a. [20:15] €20,- t/m 25,-Relatiekomedie over liefde en overspel. Met gratis inleiding 3 kwartier voor aanvang. Reserve-ren niet nodig, op tijd aanmel-den bij de garderobe.Stadsschouwburg > De Warme Winkel ‘Achterkant’. Met Vincent Rietveld, Ward Weemhoff [19:30] Als Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ speelt, staat De Warme Winkel in dezelfde zaal, op dezelfde tijd, met dezelfde whiskey en dezelf-de O’Neill, maar met een andere voorstelling. Bel tel. 06-453 592 84. Let op: Dit kan pas vanaf 2 december. › t/m do 12 dec.Stadsschouwburg Grote Zaal > Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ van Eugene O’Neill. Regie Ivo van Hove. Met Roeland Fernhout, Marieke Heebink, Ramsey Nasr, Gijs Scholten van Aschat [20:00] €10,- t/m 35,50 Eén dag uit het leven van de familie Tyrone in hun strandhuis in Connecticut. › t/m vr 13 dec.CabaretKlein Bellevue > Bies [20:30] €13,50 t/m 15,- Try-out podium. Met Wouter Monden, Claar van der Does, Ibo Bakker. Presentatie Mylou Frencken. › ook di 14 jan.Betty Asfalt Complex > Mar-greet Dolman brengt warmte en dominee Gremdaat wijst de weg [20:30] Zie vr 6 dec.Boom Chicago > Christmas Bonus [20:30] €25,50 De mooie en frustrerende kanten van het kerstseizoen op de hak geno-men. › ook do 12 t/m za 14, di 17 t/m vr 20, zo 22, wo 25 t/m vr 27, zo 29, ma 30 dec.Griffioen > Bende van Beuving ‘Klap van de korenmolen’ [20:30] €14,- Cabaretesk muziektheater van Ernest Beuving en band mmv Griffi oen Popkoor. Schouwburg Amstelveen Grote Zaal > Erik van Muiswinkel ‘Schettino!’mmv Omnibuzz [20:00] €22,50 Voorstelling vol scherpe vragen. Musical, show, circusDeLaMar Theater > ‘Hij gelooft in mij’ [20:00] Zie zo 1 dec.DeLaMar Theater > ‘Vijftig tin-ten .. de parodie’ [20:30] Zie ma 9 dec.LezingenPlein van Siena > De mystiek van Marguerite Porete. Mmv Dorry de Beijer [19:30 en 21:30] €9,- Porete werd in 1310 veroor-deeld wegens ketterij. Wat had ze te zeggen?

JeugdDe Krakeling > ISH ‘The gate’ [19:30] Zie ma 9 dec.

11 dec woensdag Klassieke muziekConcertgebouw Kleine Zaal > Lunchconcert [12:30] gratis Blokfl uitkwintet.

Concertgebouw Gr. Zaal > The Amsterdam Baroque Orchestra & Choir olv Ton Koopman. Hän-del-Messiah [20:15] €29,- t/m 75,-Concertgebouw > Trio Wanderer [20:15] Zie ma 9 dec.Waalse Kerk > Nieuw Bach Ensemble olv Krijn Koetsveld. Händel-Messiah [20:00] €15,- t/m 27,50Pop, jazz, wereldmuziekConservatorium van Amster-dam Amsterdam Blue Note > Zangavond [19:00] gratis Met o.a. New Amsterdam Voices. › ook wo 15, wo 22 jan.

De Kleine Komedie > The Kik & Gasten [20:15] Zie di 10 dec.North Sea Jazz Club > Vocal Session [21:00] gratis Met host Fridolijn van Poll en gasten.Paradiso Grote Zaal > Tenacious D [19:30] €40,- Melige rockmu-ziek, inclusief metalclichés en de juiste rockposes.

De Roode Bioscoop > Damien Jurado & Band [20:30] €21,-Folk uit Seattle.Toneel, muziektheaterBellevue Paloni Zaal > Berg& Bos ‘Drive-in’ [12:30] Zie di 3 dec.Theater Bellevue Grote Zaal > mugmetdegoudentand, De Koe ‘Vermogen’ [20:30] Zie di 10 dec.Compagnietheater > De Quees-te ‘De city’ [20:30] Zie di 10 dec.Frascati 2 > ‘Economic theory for dummies’. In het Engels [20:00] €10,- Zijn economen wel de juiste mensen om met antwoor-den te komen?

Frascati 1 > Toneelgroep Amster-dam ‘Bloedbruiloft’ [20:30] Zie zo 1 dec.Frascati 3 > ‘I lived my myth in Greece’. Regie Manolis Tsipos. In het Engels [21:30] €5,- De waar-heid over de crisis. › t/m vr 13 dec.Paleis vd Weemoed> Gastrono-mie Musique [17:30] Zie zo 1 dec.Stadsschouwburg > De Warme Winkel ‘Achterkant’ [19:30]Zie di 10 dec.Stadsschouwburg Grote Zaal > Toneelgroep Amsterdam ‘Lange dagreis naar de nacht’ [20:00] Zie di 10 dec. Vooraf om 19.15 uur inleiding.CabaretKlein Bellevue > Roel Meijvis ‘Overruled’ [20:30] €13,50 t/m 15,- Goede verhalen, mooi de-cortje, stijlvol pakkie, dingen die zogenaamd fout gaan en tot in de puntjes voorbereide improvi-saties. › ook do 12 dec.Betty Asfalt Complex > Mar-greet Dolman brengt warmte en dominee Gremdaat wijst de weg [20:30] Zie vr 6 dec.Boom Chicago > The 7 Deadly Dutch Sins [20:30] Zie za 7 dec.Studio/K > De /K van Komedie [19:30] €5,- Met David & Remco. DansMeervaart Rode Zaal > Ballet Staatsopera van Tatarstan ‘De notenkraker’ [19:00] €35,-Sprookjesballet dat zich afspeelt op kerstavond. Gratis openbare repetitie om 18.00 uur. Reserve-ren niet nodig, op tijd aanmel-den bij de garderobe.Musical, show, circusDeLaMar Theater > ‘Hij gelooft in mij’ [20:00] Zie zo 1 dec.DeLaMar > ‘Vijftig tinten .. de parodie’ [20:30] Zie ma 9 dec.Schouwburg Amstelveen Grote Zaal > Rhythm of the Dance ‘15 Year Jubilee Tour’ [20:00] €39,50LezingenGoethe Institut > The Sandberg Series: Rustom Bharucha. In het Engels [19:30] €5,- Bharucha is een schrijver, regisseur en dramaturg uit Calcutta. JeugdEYE Filmmuseum > De super-held Zie za 7 dec.EYE Filmmuseum > ‘Finn’ Frans Weisz, Nederland 2013 [aanvang niet bekend] De 9-jarige Finn maakt liever muziek dan dat hij buiten speelt. Zijn vader wil dat hij gaat voetballen, net als alle andere jongens. › ook za 14, zo 15, wo 18, za 21 dec. t/m zo 5 jan.Poppentheater Koos Kneus > ‘De dappere ridder, de draak en de mooie prinses’ 4-8 jaar [14:00] €7,- Ridder redt prins uit bek van draak en brengt hem terug bij de prinses. › ook wo 18, do 26 dec., wo 8, wo 15, wo 22, wo 29 jan.Poppentheater Koos Kneus > ‘Agent Speurneus vangt een boef’ 4-8 jaar [15:30] €7,- Ukkepuk is jarig en krijgt een cadeau. Maar een boef steelt het pakje. › ook wo 18, do 26 dec., wo 8, wo 15, wo 22, wo 29 jan.De Krakeling > ISH ‘The gate’ [19:30] Zie ma 9 dec.MC Theater Theaterzaal >

10 - 13 dec

toneelgroepamsterdam.nl

LANGE DAGREISNAAR DE NACHT

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GIJSBRECHT VAN AMSTELDe Grieken hebben Homerus, de Italianen Vergilius, wij heb-ben Vondel. In de serie Beproefde Successen herneemt de Stadsschouwburg de succesvolle productie Gijsbrecht van Amstel van Het Toneel Speelt, naar de klassieker van Joost van den Vondel. Het stuk gaat over de ondergang van het middeleeuwse Amsterdam; de stad wordt geplunderd, plat-gebrand en van de aardbodem weggevaagd. Mark Rietman speelt de hoofdrol: een kasteelheer met veel testosteron die door het dolle heen raakt als zijn stad wordt verwoest en zich alleen laat tegenhouden door een ingreep van hogerhand. Mooie rollen zijn er ook voor Marlies Heuer als Badeloch en Bart Klever als de spion Vosmeer. Elk spoor van het stof van eeuwen lijkt verdwenen en de tekst klinkt alsof hij gisteren werd geschreven. Stadsschouwburg, 1 t/m 4 januari

OUWE PINDA’SPinda is een scheldwoord voor Indonesiër. Drie ‘ouwe pinda’s’ maken een voorstelling over hun families die in de jaren vijftig van Indonesië naar het regenachtige Neder-land kwamen. Bodil de la Parra & Nadja Hüpscher gaan aan de hand van kleurrijke familieverhalen en tropische herinneringen op zoek naar hun Indische wortels. Eddie B. Wahr is de derde pinda. Hij maakt heimweemuziek van flar-den gamelan en Chinese Peking opera.Theater Bellevue, 7 jan. t/m 2 feb.

DE DONKERE KAMER VAN DAMOKLES Heeft Dorbeck echt bestaan of heeft Osewoudt hem verzonnen? In het beroemde boek van De donkere kamer van Damokles (1958) van Wil-lem Frederik Hermans gaat het over grote levensvragen. In hoeverre is iemand verant-woordelijk voor zijn daden? Hein van der Heijden speelt de hoofdrol weergaloos. Hij maakt van die deerniswek-kende sigarenboer, die maar heel weinig mee heeft in het leven, een echte held.Schouwburg Amstelveen23 decemberDeLaMar Theater, 2 t/m 9 januari

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door Margriet Prinssen

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voelige snaar mee te raken bij het publiek.

Wanneer kreeg je door dat Daar werd wat groots verricht een hype werd?‘Dat kan ik natuurlijk alleen met terugwerkende kracht zeggen, maar na mijn allereerste try-out in het M-Lab viel het me al op dat ik zoveel mail kreeg. En ik had echt in alle eerlijkheid gedacht dat ik hooguit een week in Theater Bellevue zou staan met die voorstelling. Elke avond honderd mensen en dan lekker vertellen

Toeval bestaat niet. Op de dag dat het duo Van Muiswinkel & Van Vleuten uit elkaar viel, kreeg laatstgenoemde een telefoon-tje van zijn vader. De volgende dag stond hij bij zijn zoon op de stoep met het com-plete Indië-archief van hun familie. In

dat archief zaten onder andere de memoires van Oom Jan. Van Vleuten besloot al snel een soloprogramma te maken over deze ‘Volstrekt Onbekende Nederlander’ en zijn avonturen in De Oost. Hij bleek er een zeer ge-

‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar maanden later begon zijn zegetocht.tekst Mike Peek

Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre

‘Ik maak Stand-up history’

‘ Ik ben heel precies, wil alles uitleg-gen. Ik begon met ander-half uur vóór de pauze. Dat gaat natuur-lijk niet.’

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‘YOU WONT'T FIND ME IN A ROMANTIC COMEDY. PEOPLE DON'T COME TO TALK TO ME ABOUT THOSE SCRIPTS, BECAUSE THEY PROBABLY THINK I'M THIS DARK, TWISTED, MISERABLE PERSON.’

Naomi Watts speelt de titelrol in Diana

‘DE RECENTE WETTEN DIE DE RECHTEN VAN JOURNALISTEN EN HOMOSEKSUELEN BEKNOTTEN VALLEN ONS ZO ZWAAR (...) WIJ WILLEN EEN HART ONDER DE RIEM STEKEN VAN WIE TE LIJDEN HEEFT ONDER DIE WETTEN. EN WIJ WILLEN IEDEREEN DIE ZE GOEDKEURT SMEKEN OM ZIJN STANDPUNT TE HERBEKIJKEN.’

Toneelgroep Amsterdam na afl oop van hun optreden in Sint-Petersburg

THOMAS VAN LUYN HALINACHAMBRES DESCANAUXOBAFILMMARISS JANSONS

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VERMAAK AFROVIBES

Theater, dans en muziek; Afrovibes Festival brengt nieuwe talenten en ge-vestigde kunstenaars uit Zuidelijk Afrika naar Ne-derland om ons tijdens de kille herfst op te warmen met Afrikaanse 'vibes'.

MC Theater en Bijlmer Parktheater14 t/m 17 november

nov 2013 KRANTkrant

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1/1 page 180 x 270 mm 4.100

1/2 page 78 x 250 or 160 x 123 mm 2.275

1/4 page 78 x 123 mm 1.365

special positions supplement 20%

back cover supplement 25%

The most renowned cultural event in the Netherlands• Strongest festival brand in the Netherlands. In the top 5 of the Events Response monitor• Over 500 performances by more than 2,000 artists• Fixed components: large outdoor stages, book fair, information market, Uitmarkt Junior• Last weekend of August (28, 29 and 30 August 2015)• National reach• Audience valuation: 8.1

Programme booklet

Reach Uitmarkt event 500,000 visitorsProgramme booklet circulation 70,000Distribution during the Uitmarkt itself, through Ticketshop, major theatres and also delivered to Uitkrant subscribers (5,500)

Ad specs programme booklet• Specifications 1/1 page:

- type page 180 x 270, - type area 160 x 250 mm

• For borderless ads include a 5 mm bleed (for trim)

• Material: certified PDF (no Pantone colours, image resolution 300 dpi)

• Reserve before 3 July• Submit material by 1 August • Published on 20 August

Programme booklet [email protected]

* CPM = cost per mille, per 1,000 views

Ad specs website• Images: max 50 kB• Please adhere to the measure-

ments of the selected banner type

• Flash banners - Max 50 kB with the click tag: on (release) { get URL (_root. click Tag, “_blank”); }

• Deliver materials 5 working days before scheduled placement

Website [email protected]

male 42%

female 58% 0% 5% 10% 15% 20% 25% 30% 35% 40%

16-2425-3435-5455-64

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0% 10% 20% 30% 40% 50% 60%

MBO8%

HBO45%

WO29%

Other18%

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modaal = 33.000,-

Uitmarkt.nl

Reach Page views: 1,500,000 Total visits: 200,000 Unique visitors: 130,000


advertisement format size (w x h) position CPM* price fixed

half medium rectangle 300 x 100 pixels programme page 15 1.500 (for 100,000 views)

medium rectangle 300 x 250 pixels homepage + detail pages

20 2.000 (for 1,500,000 views)

special formats on request

Gender Age Education Income

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UITMAIL


vertical banner 237 x 420 pixels 650

lower banner large 493 x 238 pixels 500

lower banner small 238 x 238 pixels 400

e-flyer text + video + image 750

Weekly digital cultural newsletter• Customised information and tips on new shows, concerts, exhibitions, festivals

and films• The latest cultural news

Circulation and readership Frequency every ThursdaySubscribers 30,000Opening rate 26%


Specs e-flyer• Text: title 30 characters, body

text 180 characters, including spaces

• Image: 238x238 pixels, max 50 kB

• Upload your video to YouTube and send the link to us

• Provide the desired URL-link• Caution! No flash banners or

animated gifs possible• Deliver materials 5 working days

before scheduled placement

Specs banners• Images: max 50 kB• Please adhere to the measure-


• Deliver desired URL-link• Please note that flash banners

and animated GIF files cannot be used


Material delivery [email protected]

male33%

female 67% 0% 10% 20% 30% 40% 50%

16-2425-3435-5455-64

65+

0% 10% 20% 30% 40% 50% 60%

MBO13%

HBO/WO74%

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LASTMINUTETICKETSHOP.NLDaily offers for same-day performances with a 50% discount• Offers are published daily at 10:00 on the website, via the newsletter, on the mobile site

and app • Ticket sales start at 10:00• Locations: Stadsschouwburg, Tourist Information Center Amsterdam Central Station,

Amsterdam Public Library • Intended for culturally active people who enjoy being surprised by the variety of offerings• Last Minute performance offers are provided by the majority of Amsterdam’s theatres and

concert venues• 37% of our visitors are new• 65% are returning visitors• 271,000 unique visitors per year• Our visitors look at our site for an average duration of 1,35 minutes

Website trafficPage views 106,000 per monthVisits 59,000 per monthUnique visitors 22,500 per monthSubscribers daily news letter 12,000


advertisement format size (w x h) price

medium rectangle 300 x 250 pixels on request

Ad specs• Images: max 50 kB• Please adhere to the measure-


• Flash banners - Max 50 kB with the click tag: on (release) { get URL (_root. click Tag, “_blank”); } - Also deliver a back-up GIF for display on mobile devices (tablet, smartphone, iPhone, iPad)


Material delivery address [email protected]

male37%

female 63%

Also available via:

0% 5% 10% 15% 20% 25% 30%

16-2425-3435-4445-5455-64

65+ MBO6%

WO41%

Overig13%

HBO39%

Gender Age Education Uit-app

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The I amsterdam website is the online portal to the Amsterdam Metropolitan Area • One-stop shop for residents, visitors and businesses, including the travel industry, meeting planners, press and international companies• Six-language portal (EN/NL/DE/FR/SP/IT). You can target your ads by audience and language• ‘Uit in Amsterdam’: for Dutch-speaking residents and national visitors• Local: English website for non-Dutch speakers and people who are considering to work, live

or study in Amsterdam• Experience: for international and Dutch visitors as well as residents• Living: for expats and short-term international residents• Meeting: for conference organisers and meeting planners interested in Amsterdam as a

business location• The website is responsive and works perfectly on every device, from smart phones to desktop• Advertisement campaigns work on every device if the right banners formats are supplied • The website has a completely integrated agenda which is searchable on (sub)genre and date• Travel Trade: For tour operators and group travel planners• Campaigns on iamsterdam.com can be aimed towards specific subjects

Website traffic Total page views 3,700,000 per monthTotal visits 1,125,000 per monthUnique visitors 900,000 per month


Specs banner/rectangle• Please adhere to the measure-

ments• of the selected banner type• Images: max 95 Kb• use of: image (GIF, JPG or PNG)

and/or flash file • Flash banners

- Max 95 Kb with the click tag: on (release) { get URL (_root.

click Tag, “_blank”); } - Also deliver a back-up gif for display on mobile devices (iPhone, iPad, smartphones, etc)• Co-supply desired URL• Deliver materials 5 working days before scheduled placement

Specs advertorial box• Text: title max 24 characters,

bodytekst max 140 characters including spaces

• Image: 423x282 pixels, max 50 kB

• Upload video to YouTube and deliver URL

• Deliver desired URL-link• Deliver materials 5 working days

before scheduled placement


advertorialbox

leaderboard

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advertisement format format bxh position CPM-price* fixed p/wk EN fixed p/wk NL

Push down 970 x 90 pxl970 x 415 pxl

fixed op home op aanvraag

Billboard 970 x 250 pxl beperkte posities beschikbaar op aanvraag

Super leaderboard 970 x 90 pxl targeted/run-of-site 20,- 400,- (20.000 views) 160,- (8.000 views)

Leaderboard** 728 x 90 pxl targeted/run-of-site 15,- 300,- (20.000 views) 125,- (8.000 views)

Medium rectangle** 300 x 250 pxl targeted/run-of-site 15,- in combinatie met leaderboard

Mobile banner** 320 x 100 pxl targeted/run-of-site 15,- in combinatie met leaderboard

XL Card 240 x 390 pxl beperkte posities beschikbaar 20,- 400,- (20.000 views) 160,- (8.000 views)

Video ad Youtube targeted/run-of-site 25,- 500- (20.000 views) 200,- (8.000 views)

Sponsored link card listings 20,-

* CPM = cost per mille ** combinatie van deze formaten voor een run-of-site campagne

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ediaI AMSTERDAM SOCIAL MEDIA

Involves fans in the Amsterdam Metropolitan Area• Amsterdam Marketing wants to reach their target groups via Social Media. These

channels are the best ways to share important information about the city and surroundings. In addition to thatit is a perfect way to offer inspiration.

• Both Facebook and Twitter have a Dutch and English channel. The Dutch channels are addressed to the residents and national visitors, and are more informative. The English channels are addressed to the expats and teh international visitors and offer more inspirational content. Culture, the most beautiful places of the Metropolitan area, are the heart of the content, as well as the fans who provide the other half of the content.

Social media channels

channel name language follow/fan

Facebook I amsterdam EN 585,000

Facebook Uit in Amsterdam NL 45,000

Twitter I amsterdam EN 70,000

Twitter Uit in Amsterdam NL 8,700

Twitter Stichting AM NL 5,400

Twitter I amsterdam press EN 1,500

Posters for cultural events and city marketing campaigns on the B-side of the MUPI out-door advertising for Amsterdam 2013• A network of 2 x 107 locations (permanent) for fixed MUPI signs and 1 x 184 locations (rota-

ting) are available for cultural events and city marketing campaigns spread throughout the city

• The 184 MUPI signs have a rotation mechanism for up to 3 billboard posters. The rotation effect creates a high attention value. The billboard posters are mounted together; therefore it is not possible to retain the same billboard posters through to the following week. For a campaign duration of two consecutive weeks, this means that double the number of billboard posters will be required (170/460 copies)

• The MUPI-week runs from Wednesday to Wednesday Formats & rates in euros excl. VAT

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Caution! A pdf has to be send 3 weeks before campaign to [email protected]

Ad specs• size 118.5 x 175 cm• 3 weeks before display date• 135/230* posters per campaign

per week• flat on pallet with clear cam-

paign title• between 08:00 and 15:00• an optional reservation needs

to be confirmed 8 weeks before the beginning of the campaign

* for distribution across 15 areas this extra number is essential

Material delivery address JCDecaux Netherlands BVZenderstraat 271324 KR ALMEREcontact: Rogier Mollee020-660 [email protected]

Sponsor inclusion• in an area of up to

35 cm wide x 20 cm high, no higher than 10 cm from bottom

• this pertains to commercial sponsor logos; for municipal lo-gos and the like, this restriction does not apply

number rate per location rate total

MUPI 107 locations (permanent) 7 749

MUPI 184 locations (rotating) 7 1.288

* To avoid misunderstanding: (media) agencies are not granted a 15% agency discount.** Contractually, messages of commercial, political content and/or religious components/significance are excluded, as well as personnel recruitment and fundraising.

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roDIGITAL OUT OF HOME - METROInvolves fans with the Amsterdam Metropolitan Area• In collaboration with CS Digital Media, Amsterdam Marketing is pleased to offer you the opportunity to advertise in the larger metro stations across Amsterdam• A total of 32 digital billboards across 8 metro stations.• Flexible in use: Time, location and target audience configurations possible

Circulation and reach of digital billboards at metro stations across Amsterdam:Broadcasting locations 8Amount of billboards 32Reach per week 1.100.000 consumersFrequency 1x per 2 minutesBroadcast time 06.00-01.00 (19hrs per day)Advertisement length 15 seconds

Digital billboards can be found at the following metro stations: Centraal Station, Nieuwmarkt, Waterlooplein, Weesperplein, Wibautstraat, Station RAI, Sta-tion Zuid, Station Lelylaan.


number of weeks cultural metro package cpm

1 2.400 2,18

2 4.500 2,05

3 5.000 1,52

* 20 seconds per loop; including production costs based on the assumption that high quality material (photo/video/print) is delivered

Ad specs billboards• Filetype: Quicktime MOV• Image compression: uncompres-

sed• Image size: 720 x 1280 px• Image format: Standing/portrait• Pixel aspect ratio: square• Image frame rate: 25 frames per

second• Ad length: 15 seconds• Audio availability: available on

request


Advertising in metro stations across Amsterdam• The Amsterdam metro network has 295.000 travellers each day• The rotating billboards are vandalism-proof, include backlight and are positioned at

eye level• The wide target audience includes commuters, students, shopping- and clubbing audience

Distribution:Amount of billboards: 10 – 20 – 30 – 47 rotating displaysMetro stations: Centraal Station, Nieuwmarkt, Waterlooplein, Weesperplein, Wibautstraat, Diemen Zuid, Holendrecht, Amsterdam RAI, Amsterdam Zuid/WTF* *can be used selective


Advertising on columns around Amsterdam• The columns will be plastered all around with B1 or A0 posters• The columns offer advertisers an original way of communicating with the target audience• Target locations are positioned at high traffic locations spread out all across Amsterdam

DistributionNumber of locations All across Amsterdam


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Package number of billboards

Campaign period7 days

Campaign period7 days

incl. printing

Campaign period 14 days

excl. printing

Campaign period 14 days

incl. printing

Package AMA 10 billboards 350 525 650 826

Package AMB 20 panels 700 950 1.300 1.550

Package AMC 30 panels 1.050 1.407 1.950 2.307

Package AMD 47 panels 1.645 2.120 3.055 3.530

Type pakket Format Number of posters

14 dayscampaign period

14 dayscampaign period incl. printing

Package AME B1 480 800 1.145

Package AMF B1 900 vlakken 1.500 1.947

Package AMG B1 1.500 vlakken 2.500 3.100

Package AMH A0 300 vlakken 800 1.234

Package AMI A0 600 vlakken 1.500 2.043

Package AMJ A0 1.000 vlakken 2.500 3.553

OUT OF HOME - A0Ad specs metro stations printed matter• Size A0: 84 x 118,9 cm, provide

us with 84,8 x 119,6 cm• Campaign period: a minimum of

7 days, starting on Monday• Deliver materials 2 weeks before

scheduled placement• Certified PDF• Color mode: CMYK

Delivery data135gr/no blueback+10% reserve1 week before scheduled place-mentA0Media.nlHoogoorddreef 1451101 BB Amsterdamquoting [project number]

Specs column advertisements:• Size B1: 70 x 100 cm, provide us

with 79,4 x 100,4• Size A0: See above• Campaign period: 10-14 days• Deliver materials 2 weeks before

scheduled placement• Certified PDF• Color mode: CMYK

Delivery data 135gr/no blueback+10% reserve1 week before scheduled placementReality OutdoorHoogoorddreef 1451101 BB Amsterdamquoting [project number]


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i’sDIGITAL OUT OF HOME - TAXISAdvertising on tablets in premium taxi’s • The CabTab is a tablet placed in a taxi which provides passengers with information on at-

tractions and areas worth visiting. The tablet is interactive and also offers the possibility to immediately carry out a booking or purchase. By providing the passenger with insights into his journey, destination and surroundings, the CabTab adds value to the ‘lost’ travel time.

• Banner Campagne: When a passenger steps into the taxi, he will first be shown a welcome screen which lasts for 10 seconds. This is the first and most prominently present message shown on the screen of the CabTab. You can already start your service before your custo-mer arrives, or continue the service after the customer has left you

• Deals: By placing invitations in the CabTab, you provide the passenger of the taxi with rele-vant information regarding your company. Passengers are able to search by kind of com-pany, for example restaurants or clubs. Via the CabTab, the passenger can send a unique code to his own device. When the customer shows the code at your establishment, he will receive what was offered by you. As the personal data of the passenger will be saved, you will be able to send him similar invitations or messages in future. In consultation with the commissioner, an offer can be placed with a fixed commission per obtained customer

• Reach: on average, one taxi ride lasts 13,5 minutes. 1 taxi ride equals to approximately 1,8 persons. On average, 1 taxi drives 11,7 rides per day. 200 taxi’s with CabTab ride within the Amsterdam Metropolitan Area


Specifications • Static vertical right banner 160 x 600 px• Interactive top banner 728 x 90px / 728 x 224px• Welcome Screen 1280 x 585 px• Specifications Deal normal Deal image 325 x 210 dp Deal description 50 characters Deal price 5 - 6 characters• Specifications Deal large Deal detail image 510 x 360 dp Deal detail story 500 characters Deal detail price 6 characters (not really limited here)


[email protected]

020-261 01 21

TARIEVENKAART CABCONVERSE 2015

tarievenkaart 2015

DE MOGELIJKHEDEN

CABVERTISE

Cabvertise is onze car-wrap service waarmee wij een gewone taxi omtoveren tot een bewegend billboard. Cabture zorgt ervoor dat u adverteert op de taxi’s die voornamelijk ritten rijden voor uw doelgroep en die op plaatsen rijden waar uw doelgroep ze te zien krijgt. Op deze manier wordt het publiek dat u wilt bereiken het meest effectief aangesproken.

tarievenkaart 2015

[email protected]

020-261 01 21

TAXITOP BACK WINDOW DOOR TO DOOR

SIDE TO SIDE TOTAL WRAP

SUPREME

[email protected]

020-261 01 21

Om de waarden ‘service, gastheerschap en innovatie’ in de taxi te faciliteren, heeft Cabture de CabTab bedacht. De CabTab is een tablet in de taxi die informatie geeft aan passagiers over uitjes en te bezoeken plekken en bezienswaardigheden. De tablet is interactief en biedt ook mogelijkheden om meteen boekingen of verkoop te verrichten. Door de passagier inzicht te geven in zijn reis, de eindbestemming en de omgeving, voegt de CabTab waarde toe aan ‘verloren’ reistijd. De taxichauffeur zal daarnaast zijn beste beentje voorzetten om de best mogelijke service te bieden, waardoor het taxiwezen een positievere uitstraling krijgt. Met de CabTab kunt u uw doelgroep zeer doelgericht en efficiënt bereiken.

tarievenkaart 2015

KWALITEIT, GASTHEERSCHAP, VEILIGHEID EN INNOVATIE

CABTAB

EEN NOODBUTTON

SOS

NL

BANNER

DE KORTSTE ROUTE

EXCLUSIEVE DEALS

INFO OVERDE CHAUFFEUR

INTERACTIEVE BANNER

WAT IS HET BEREIK VAN MIJN ADVERTENTIE?

CABTAB FACTS

tarievenkaart 2015

[email protected]

020-261 01 21

1x per minuutuitzendfrequentie

200uitzendlocaties

6 secondenvertoning advertentie

periode per aantal ritten bruto bereik netto bereik

Dag 2.270 4.000 2.200

Week 12.500 22.500 11.100

Maand 50.000 90.000 44.000

Totaal o.b.v. 200 taxi’s en het netto bereik

views

30.600

168.750

594.000

SOS

NL

160

x 60

0 px728 x 224px

728 x 90px

INTERACTIEVE BANNERVB. Video / Animatie / Infotainment STATISCHE BANNER

tarievenkaart 2015

[email protected]

020-261 01 21

WELCOME SCREEN

BANNER CAMPAGNE

tarievenkaart 2015

Als een passagier instapt, ziet hij op de CabTab als eerst tien seconden lang een welkomstscherm. Dit is het eerste en meest prominent aanwezige bericht in beeld van de CabTab. Hierdoor is onverdeelde aandacht van de passagier gegarandeerd. De schermen kunnen vertoond worden op basis van de locatie waar de passagier heen reist of zojuist vandaan komt, of op basis van het tijdstip waarop de passagier instapt. De manier waarop de taxi is besteld kan gebruikt worden om het welkomstscherm zo persoonlijk mogelijk te maken. Als de taxi bijvoorbeeld wordt gereserveerd vanuit een hotel, kan het welkomstscherm een afscheidsboodschap van dat hotel bevatten. Op deze manier kunt u uw service al laten beginnen voor uw klant bij u arriveert, of de service vervolgen nadat de klant bij u vertrekt

NB: Alle tarieven op deze pagina zijn onder voorbehoud van (druk)fouten en eventuele tussentijdse wijzigingen.

Type banner CPM Prijs per week

Welkomstscherm €22,50 € 2.900

Alle genoemde prijzen zijn exclusief BTW

Afmetingen

1280x585 px

Kosten per 1.000 vertoningen2

1

Mogelijkheden bestandstype: afbeeldingen (PNG), video's (MP4), audio en flash (GIF). 1

2

8.0Peter Geurts

WELKOM

WELCOME SCREEN

1280x585 px

10 secondenlang, 1x per rit

200uitzendlocaties

2.270 viewsper dag

advertentisement format

format (w x h) position CPM-price* fixed p/wk EN

Static banner 160 x 600 pxl run-of-site 8 450 (min. 12,500 rides,22,500 unique reach, 56,250 views)

Interactive banner 728 x 90 pxl/728 x 224 pxl

run-of-site 10 560 (min. 12,500 rides,22,500 unique reach, 56,250 views)

Welcome screen 1280 x 585 pxl home 20 360 (min. 12,500 rides/views,22,500 unique reach)

Deals advertorial special offer page 25 per week

subject to further consultation

CabvertiseCabvertise is a car/wrap service which turns a normal taxi into a driving billboard. It is also possible to only brand the top of the taxi. Information available on request.

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ag A-MAGThe Amsterdam Metropolitan Area’s English-language city magazine• Target group: visitors and expats aged 25 to 65, averaging around 40 years old• A-mag offers a complete agenda with day-by-day highlights, making it ideal for planning

your visit• A-mag is your guide to the city, providing up-to-date suggestions you won’t find in

guidebooks and insider tips about Amsterdam• The central concept is modern visitors who see themselves as temporary residents,

experiencing the city like a local Amsterdammer

Circulation and readership Frequency 6 x per year Total reach 120,000Individual copies € 2.95 (plus distribution with I amsterdam City Card and at hotels)Annual subscription € 17.95

DistributionA-mag is distributed with the I amsterdam City Card, as well as at restaurants, cafés, hotels, the Expatcenter and KLM business lounge. Individual copies are sold at newsstands and VVV tourist offices.




- type area 205 x 270 mm - type page 176 x 246 mm - include a 5 mm bleed (for trim)


• 64 interior pages; 4 cover pages; Lumbeck binding

• Interior 80 grams wood free uncoated offset; cover 200 grams wood free uncoated offset


Deadlines

edition reserve by material by* publication date

March/April 30-01 02/02 19-02

May/June 02-04 07-04 23-04

July/August 29-05 01-06 18-06

September/October 22-07 03-08 20-08

November/December 23-09 05-10 22-10

January/February ‘15 25-11 07-12 24-12

advertisement format size (wxh) rate

1/1 page 205 x 270 mm 2.975

1/2 pag portrait 86 x 246 mm 1.780

1/2 page landscape 176 x 121 mm 1.780

1/4 page 86 x 121 mm 1.015

daily ad small 275

supplement advertorial 20%

supplement back cover 25%

supplement cover 2 and 3 20%

supplement page 3 20%

sealed/bound/stapled inserts on request

mini-Mag insert 8 pages from 9.485*

mini-Mag insert 16 pages from 11.935*

* price includes editorial work, design, printing and insert costs. Option to print additional copies at cost price.

* Note! If your purchased advertisement is for the (inside or back) cover of the magazine, all materials are required one week earlier than for advertisements elsewhere in the magazine.

18

NARVEET BRAR, 30banking commercial contracts negotiator & local resident

‘Utrechtsestraat is an enclave of cosiness right off the touristy centre. In the winter, with all the boutique shops so nicely decorated, it really gives off a feeling of warmth and homeliness.’

34 neighbourhood watchEAT, DRINK & CHICPART III

UTRECHTSE-BUURT

Neighbourhood watch35

With its independent shops, lively squares, pretty canals and excellent eateries, the Utrechtsebuurt proves that good things come in small packages.

>

Canal Belt village

‘Utrechtsebuurt’ is the un-offi cial moniker used by many local residents and

business owners for a charming slice of the Canal Belt fl anked by the Amstel River and the Reguliers-gracht, situated between the Rem-brandt- and Frederiks squares.

QUALITY STREETUtrechtsestraat, which runs through the area, offers a varied se-lection of shops, including bou-tiques, bookstores and designer fur-niture and homeware stores, with beautiful views of the Canal Ring. André Sprangers, a resident for 52 years and owner of high-end shoe shop Zwartjes van 1883 (number 123 �) says, ‘The Utrechtsestraat is about selling quality in a quality en-vironment. With plenty of inde-pendent businesses, the emphasis is on pleasing local shoppers.’The street’s popularity has recently attracted some chains, too, includ-ing local lifestyle store Sissy-Boy (numbers 81-83 �), sustainable su-permarket Marqt (number 17 �) and international fashion brands

such as American Apparel (number 85 �) and Marc by Marc Jacobs (number 120 �).‘Customers are often served by the owner of the store, which makes it feel like a village street within a big city,’ Sprangers continues. ‘Many storeowners live above their shops, which is why the Utrechtsestraat re-mains a lively and safe street even after closing time. We take care of our street – and that shows.’ Things weren’t always this rosy in Utrechtsestraat, named for the for-mer Utrechtsepoort city gate. While the street has been a bustling shop-ping destination since its creation in 1658, prostitution and drugs were a major problem on the 600-metre street as recently as 1985.

EXTREME MAKEOVEREyeing the neon glare of Thorbecke- and Rembrandt squares, it’s hard to imagine that one of the city’s busiest nightlife districts was once home to an adjoining dairy and cheese mar-ket. Aiming to bring back a little of the area’s former wholesomeness, Ernst Weidema, square manager for

text Karin Engelbrecht photos Marie-Charlotte Pezé

sep & oct 2013 PART II

CONCERTGEBOUW AT 125HIGHLIGHTS13 QUESTIONSFILM

THE REDISCOVERY OF THE WORLD

In a crowd-sourced, image-dominated age where everybody with a smartphone is a photographer, what artistic value does the medium hold? Young Dutch photographers address this question with works directed at the very nature of photography itself, rediscovering the world as they do so. This inaugural exhibition at the newly expanded Huis Marseille photography gallery features new works by, among others, Hellen van Meene and Viviane Sassen.

7 SEPTEMBER-8 DECEMBERHUIS MARSEILLEKeizersgracht 401www.huismarseille.nl

‘AMSTERDAM IS STILL ONE THE MOST TOLERANT CITIES IN THE WORLD, AND PEOPLE STAND UP FOR EACH OTHER WHEN THEY GET DISCRIMINATED AGAINST. AT LEAST, THAT’S WHAT I HOPE THEY’LL STILL DO.’'Disco dinosaur' Joost van Bellen on what makes Amsterdam tick

ENTERTAINMENT

22242930

THE BIGGEST SHOW-CASE FESTIVAL, THE MOST IMPORTANT ELECTRONIC MUSIC CONFERENCE AND THE BEST CLUBBING IN THE WORLD: THEAMSTERDAM DANCE EVENT IS IN TOWN.

16-25 OCTOBERVARIOUS LOCATIONS www.amsterdam-dance-event.nl

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Experience the best acoustics in the world

CG_A-mag_205x270.indd 1 12-04-2013 16:21:46

181818 19

interview

voelige snaar mee te raken bij het publiek.

Wanneer kreeg je door dat Daar werd wat groots verricht een hype werd?‘Dat kan ik natuurlijk alleen met terugwerkende kracht zeggen, maar na mijn allereerste try-out in het M-Lab viel het me al op dat ik zoveel mail kreeg. En ik had echt in alle eerlijkheid gedacht dat ik hooguit een week in Theater Bellevue zou staan met die voorstelling. Elke avond honderd mensen en dan lekker vertellen

Toeval bestaat niet. Op de dag dat het duo Van Muiswinkel & Van Vleuten uit elkaar viel, kreeg laatstgenoemde een telefoon-tje van zijn vader. De volgende dag stond hij bij zijn zoon op de stoep met het com-plete Indië-archief van hun familie. In

dat archief zaten onder andere de memoires van Oom Jan. Van Vleuten besloot al snel een soloprogramma te maken over deze ‘Volstrekt Onbekende Nederlander’ en zijn avonturen in De Oost. Hij bleek er een zeer ge-

‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals, nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar maanden later begon zijn zegetocht.tekst Mike Peek

Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre

‘Ik maak Stand-up history’

‘ Ik ben heel precies, wil alles uitleg-gen. Ik begon met ander-half uur vóór de pauze. Dat gaat natuur-lijk niet.’

mei 2013 19

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1/4pag

1/4pag

1/2pag

TAX FREE

Shop the world’s most exclusive brands, suchas Louis Vuitton, Hermès, Burberry, Gucci, Rado and Longines. Visit our fl agship store in Amsterdam on Dam Square and receive your Tax Refund on the 4th fl oor.

Find out more at deBijenkorf.nl/international

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SIGHTS & SOUNDSART & FASHIONDANCING & DININGCOMPLETE LISTINGSJAN & FEB 2015

AMSTERDAM MAGAZINE

15401

Vol 3 NO 1 €3.50

Amag13_JAN_FEB_COVER.indd 1 12/11/14 15:09

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A-MAG MINI METROPOOLParticipate in the Metropolitan Area marketing campaign and reach the international visitor!• The goal of this campaign is to tempt the international visitor to undertake activities within

the Amsterdam Metropolitan Area• English on- and offline communication resources of Amsterdam Marketing are used op-

timally: the website iamsterdam.com, a special A-mag mini as attachment to A-mag (the English city magazine) and social media

Circulation and reachFrequency 6x per yearTotal circulation 67,000 per edition

DistributionThe A-mag mini will (as attachment to A-Mag) be distributed via several hotels, VVV’s in Am-sterdam and its surrounding areas, reading tables in hospitality facilities, kiosks, Expatcenter, and the KLM business class lounge. Extra distributions are done via participating partners and the Amsterdam Airport Express busses of Connexxion.


theme themeperiod 2015

themegathering

location deadline bookingadvertisements

deadlineadvertisement

publication date

total print run

insert or special* in A-mag

Flowers MarchApril

Mon 12-01 Kasteel Keukenhof

Tue 20-01 Thur 29-01 Thur 12-02 65,000 March-April

Old Holland May Tue 27-01 SpaanderVoetbalstadion

Tue 10-02 Thur 19-02 Fri 25-04 85,000 May-June

Castles & Gardens

Jun Tue 10-02 Naarden Tue 17-02 Thur 26-02 Thur 19-06 85,000 May-June

New Land Jul Tue 17-03 Museum Nieuw Land

n.v.t. al in 2014

n.v.t. al in 2014

Thur 21-08 80,000 Jul-Aug

Amsterdam Beach

Aug Tue 03-03 Tue17-03 Thur 26-03 Thur 23-10 70,000 Jul-Aug

Haarlem Sep Tue 16-06 Jopenkerk Tue 07-07 Thur 23-07 Wed 24-12 72,000 Sep-Oct

Specificaties • Specifications 1/1 page: - type area: 148 x 210 mm - type page: 128 x 190 mm - include a 3 mm bleed (for trim)• ½ page advertisement: horizontal 128 x 93 mm (bxh)• ¼ page advertisement: vertical 62 x 93 mm (bxh)• Material: certified PDF (no Pantone colours; image resolution 300 dpi)• Interior 80 grams wood free uncoated offset; cover 200 grams wood free uncoated offset

Material delivery address: [email protected]

AMSTERDAM MAGAZINE

AUTHENTICHAARLEMCOBBLESTONE STREETS, HISTORIC BUILDINGS, GRAND CHURCHES, EVEN GRANDER MUSEUMS, COSY BARS AND WORLD-CLASS SHOPPING – HAARLEM HAS IT ALL JUST 15 MINUTES FROM AMSTERDAM.

nc e s

rea a p &

ra n s o r t

ice

* instead of insert, but also with overrun

advertisement format media package large at 2.049

media package medium at 1.299

media package smallat 849

1/1 page A-mag mini 1.749 - -

1/2 page A-mag mini - 999 -

1/4 page A-mag mini - - 549

placement on map in A-mag mini 150 150 150

online placement on landing page 150 150 150

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Chinese City Map• The Chinese edition of the Amsterdam City Map offers a comprehensive index with muse-

ums, attractions, monuments and markets. The back of the map contains tourist information and advertisements related to the tourist industry.

• Target group: Chinese visitors• Language: Chinese• Duration: the whole of 2015

Circulation3.000 copies

DistributionVia the VVV tourist agencies and offices in Amsterdam and during trade events.


Maps with overviews of attractions and public transportation• Amsterdam Marketing will launch a new map of Amsterdam in 2016. This ‘City Map for

visitors’ will appear in April 2016 en will be sold throughout the rest of the year via the City Map vending machines and over the counters of the VVV tourist agencies and offices. The detailed cartography, multilingual legend and the list of attractions and public transport lines make this map one of the most useful of those offered by the VVV. The map offers space for a selected number of ads.

• Target group: visitors from the Netherlands and international visitors to Amsterdam• Language: legend available in 6 languages• Release date: start of 2016• Duration: 1 year

Circulation300,000 copies

DistributionVia the VVV tourist offices and agencies in Amsterdam, at Schiphol and around the Amster-dam Metropolitan Area


AMSTERDAM CITY MAP

Museums & Sights - Public Transport - Street Index

Your Mapof Amsterdam

CITYMAP9.indd 1 17-06-11 14:40

size (w x h) rate

advertisement 94 x 52 mm 1.950

Ad specs • Material: certified PDF

(no Pantone colours, image resolution 300 dpi)

• No overlap or crop marks• All text converted to outlines• Reservation before the 20th of

February• Deadline delivery of material

Chinese Travel Trade map 27 February

• Chinese Travel Trade map ap-pears the beginning of March


size (w x h) rate

single advertisement 92.5 x 52.25 mm 550

double advertisement (back of City Map) 92.5 x 110 mm 850

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holDIGITAL OUT OF HOME - SCHIPHOL

Reach arriving travellers with your message • The Digital Pier Package Arrival and Digital Reclaim Network are the perfect ways to reach

the arriving travellers with your message• Through the use of media at Schiphol, you can directly show the tourist at a relevant place

the offer of Amsterdam • The network creates by repeating an essential impact in the process of arriving• By using both media at the same time, you reach the arriving travellers from the beginning

to the end at Schiphol

ReachAbout 26.3 million people arrive at Schiphol each year. For about 15.6 million people is Schiphol the final destination. This means an average reach of 294,000 arriving travellers per week.


Specifications Digital Pier Package:• type expression: image • format: 1080 x 1920 pixels • standing expression• time of visibility: 7 sec.• amount of expressions: 3• document type: GIF/JPG • max. file size: 4 mb

Digital Reclaim Network:• type expression: video• format: 1920 x 1080 pixels • laying expression• time of visibility: 15 sec.• amount of expressions: 1• document type: AVI/MPEG4• max. file size: 10 mb

Use of I amsterdam tapeSchiphol media obliges the use of the I amsterdam tape.

Sponsor inclusionLogos from commercial parties can be added in the art work under the I amsterdam-tape. Excluded are webshops, shopping mall etc. Schiphol has the right to disap-prove the art work.

Deadlines reservations and supplying materialReservations 5 work days before start date Material 3 work days before before start date


Digital Pier Package Digital Reclaim Network

Number of screens 78 76

Standard rate 7.000 4.500

50% I amsterdam rate * 3.500 2.250

Booking period week week

* Last minute rate based on IPA (if place available). Media agencies are not granted a 15% agency discount. Contractually, messages of commercial, political content and/or religious components/significance are excluded, as well as personnel recruitment and fundraising

leisure64%

business36%

female40%

male60%

0% 5% 10% 15% 20% 25% 30%

0-2021-3031-4041-5051-60

>60

Gender Age Reason for travel

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s NARROWCASTING TOURIST OFFICES• Via its two larger VVV tourist offices/ticket shops, Amsterdam Marketing provides more

than 1.1 million visitors per year with tourist information, products and reservations Our in-store narrowcasting network provides an excellent opportunity to engage these visitors with your product or service

• Target group: 1.1 million visitors in the VVV tourist offices in Amsterdam and at Schiphol

Reach1.1 million per yearNumber of screens: 10

FrequencyDuration minimum of 1 monthFrequency 1x per 10 minutesAverage duration of 10-12 minutes


• Option 1: 10 second still image• Option 2: 20 second still image. Up to three alternating images• Option 3: 30 seconds of moving images

location option 1 option 2 option 3

Amsterdam Stationsplein 255 460 650

Schiphol 105 190 265

Both locations 360 645 915

* The setup costs are 100 euros per location** All prices are monthly rates

Ad specs • Still image (options 1 and

2): You can submit still images in PDF. This pertains to landscape images with measurements of 1280 pixels x 720 pixels (width x height).

• Motion picture (option 3): Video as WMV file (Windows Media Player) to be submitted with a minimum resolution of 720 x 580 pixels. When playing video, audio is not possible.

• Aspect ratio is 4:3 for all image material

• For good readability we recommend using font size 40 or higher, and a maximum of 100 characters per 10 seconds

• Amsterdam Marketing reserves the right to refuse or modify presentations after consultation.

• Updates occur systematically on the first day of the month. An alternative start date is negotiable.

• Ads that are submitted accor-ding to the specifications can be positioned within 5 working days.


Deadlines

edition deadline for materials update info screens

January 22 December 2013, 11.00 uur 5 January

February 16 January, 11.00 uur 2 February

March 23 February, 11.00 uur 2 March

April 23 March, 11.00 uur 1 April

May 24 April, 11.00 uur 1 May

June 25 May, 11.00 uur 1 June

July 22 June, 11.00 uur 1 July

August 27 July, 11.00 uur 3 August

September 24 August, 11.00 uur 1 September

October 21 September, 11.00 uur 1 October

November 26 October, 11.00 uur 2 November

December 23 November, 11.00 uur 1 December

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terMICEDITION & NEWSLETTER

News about the Amsterdam meetings & conventions market• In excess of 4,000 (inter)national meeting planners, congress organisers and journalists receive the Amsterdam MICEdition twice a year. Containing a wealth of news about the Amsterdam meetings & conventions market, this source of inspiration offers the ideal opportunity for you to introduce your organisation to this target audience. • The Amsterdam MICEdition contains news about a range of subjects including developments in Amsterdam and upcoming congresses and events in the city.• Target audience: meeting planners, associations, the business community and journalists from Europe and North America.• Language: English• In addition to participation in the MICEdition, we also offer your organisation the opportunity to reach an even wider audience by participating in the MICE newsletter.

Circulation and readership: MICEditionTwo editions every year (summer/winter)Circulation: 4,000

Formats & rates: MICE newsletterTwo editions every year (summer/winter)Subscribers: 35,000

DistributionMICEdition: by post and as e-book on www.iamsterdam.com/meeting, distribution at the IMEX (Frankfurt) and EIBTM (Barcelona) fairsMICE newsletter: distributed digitally to a different set of contacts than the MICEdition.

Format & rates in euros excl. VAT

format rate*

Advertorial M 200 word advertorial 580

Advertorial M + newsletter 200 word advertorial + newsletter 1.075

Advertorial L 300 word advertorial 770

Advertorial L + newsletter 300 word advertorial + newsletter 1.265

* a 20% supplement applies to companies/organisations who have not purchased a MICE package.** all supplied text is subject to editing by the Amsterdam Marketing Editorial Team prior to placement.

Ad specs • Text: 200/300 words• Image: high resolution (300 dpi)


MICE newsletter

winter 2014 - Amsterdam MICEdition

Amsterdam MICEdition Twelfth edition Number 2 Winter 2014

The ‘green’ business choice

For all its wealth of history, Amsterdam has always been a progressive city, squarely focused on the future. It’s no surprise, then, that Amsterdam’s MICE industry is embracing innovation to create sustainable events, making environmentally responsible decisions to contribute to the health of our planet.

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ters TRAVEL TRADE NEWSLETTERS

Online newsletters to keep the international travel industry up to date• Online newsletters intended to inform the international travel industry about the latest the

Amsterdam Metropolitan Area has to offer tourists.• As a partner, you have the option of inclusion in the travel trade newsletters, allowing you

direct access to travel industry professionals to inform them about your services, packages and latest news.

• Target audience: the international travel industry• Language: English & Chinese• Editions: 9 x English, 6 x Chinese

Circulation and readership Circulation onlineReadership 48,000 addresses (English) / 400 addresses (Chinese)


Deadlines

type of advertisement English edition* Chinese edition

advertorial in 1 edition 600 250

advertorial in 2 editions 1.150 450




advertorial in 6 editions 1.000

Ad specs• English text, maximum 75 words• 1 landscape image Material delivery [email protected]

edition language reserve by deliver material by appears

edition 1 English and Chinese 1 December 15 December January

edition 2 English 1 January 15 January February

edition 3 English and Chinese 1 February 15 February March

edition 4 English and Chinese 1 March 15 March April

edition 5 English 1 April 15 April May

edition 6 English and Chinese 1 May 15 May June

edition 7 English and Chinese 1 August 15 August September

edition 8 English 1 September 15 September October

edition 9 English 1 October 15 October November

edition 10 English and Chinese 1 November 15 November December

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TRAVEL TRADE MANUAL

TRAVEL TRADE MANUALmsterdam

THE NEW RIJKSMUSEUMANNE - THE ORIGINAL DIARIESON STAGE FOR THE FIRST TIME AMSTERDAM 2015: CREATIVE, DETERMINED AND OPEN-MINDED

15TRAVEL TRADE MANUALmsterdam hidden gems

Stroll through Amsterdam’s charming canal district and discover the city’s hidden gems. ese elegant canal-side mansions house some of the most fascinating museums.

MUSEUM ONS' LIEVE HEER MUSEUM ONS' LIEVE HEER OP SOLDER (OUR LORDOP SOLDER (OUR LORDIN THE ATTIC)IN THE ATTIC)On the Oudezijds Voorburgwal in the oldest part of the city you’ll fi nd one of Amsterdam’s most unexpected museums. At fi rst glance, Museum Ons’ Lieve Heer op Solder (Our Lord in the Attic) looks like a typical 17th-century canal house, but there’s a historical church hidden behind the classical façade. This clandestine church in the attic dates back to the time when Catholics were not permitted to openly practice their faith. The building is now a museum where you can admire grand chambers and remarkable exhibitions in addition to the hidden church. FREE with the I amsterdam City CardPartner information page 56

TASSENMUSEUMTASSENMUSEUMHENDRIKJE(MUSEUM OF BAGS & (MUSEUM OF BAGS & PURSES)PURSES)One of the leading fashion museums in the world – and the only museum with such an extensive, specialised collection – the Museum of Bags and Purses (Tassenmuseum Hendrikje) takes visitors on a tour through the history and development of bags and purses from the 16th century to the present day. The collection provides a fascinating survey of function, design, fabric and decoration in purse fashion through the ages.FREE with theI amsterdam City CardPartner information page 57

FOAM

Exhibiting all genres of pho-tography, from fi ne art to documentary and historical to contemporary, Foam has a great international reputa-tion and serves as a creative hub where photographers can meet to engage with one another and the gene-ral public. Offshoot &Foam on the nearby Vijzelstraat serves as an additional gal-lery space and shop.FREE with theI amsterdam City CardPartner information page 56

MUSEUM HET REMBRANDT-HUIS (REMBRANDTHOUSE)The house that Rembrandt called home for nearly 20 years on the Joden-breestraat is now a museum that celebrates his life and works. Boasting an impressive collection of drawings and paintings by the Old Master himself, as well as by his contempora-ries, the Rembrandthuis is also home to 290 of Rembrandt’s etchings – a near complete collection – and an alternating selection is on permanent display.FREE with the I amsterdam City CardPartner information page 56

MUSEUMWILLET-HOLTHUYSENSoak up the authentic 19th-centu-ry atmosphere at the Willet-Holt-huysen Museum and fi nd out what life was like in Amsterdam for both wealthy and ordinary members of society. Built in 1687, the house and its fi ne collection of art and furnishings were bequeathed to the city of Amsterdam by its last resident, Louisa Willet-Holthuysen.FREE with the I amsterdam City CardPartner information page 56

MUSEUM VAN LOON

The former house of the regent Van Loon family, who were among the founders of the mighty Dutch East India Company back in 1602, is situated in the heart of the Amsterdam canals and has a wonderful garden. Inside you’ll fi nd beautiful portraits, impressive antique furniture and silver and porcelain from across the centuries. Recently, the coach house was restored to its original splendour reuniting house, garden and coach house to present a faithful slice of the past. FREE with the I amsterdam City CardPartner information page 56

Hidden gems MUSEUM GEELVINCK-HINLOPEN HOUSE – A PRIVATE CITY PALACE, DATING FROM 1687 – IS RENOWNED FOR ITS HISTORIC PIANOFORTE INSTRUMENTS, WHICH OFTEN ARE USED FOR SMALL CHAMBER CONCERTS. CHECK THE CALENDAR ON THE WEBSITE FOR DATES.FREE with the I amsterdam City CardPartner information page 56

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Ad specs • Advertorial: English text, maxi-

mum 100 words + 1 image• Ad 1/1 page: format: portrait

A5, 148 x 210 mm (w x h)• For borderless ads include a 3

mm bleed (for trim)• Material: certified PDF (no Pan-

tone colours, image resolution: 300 dpi)


Topical information guide for the international travel industry The definitive reference book for the international travel industry, the Amsterdam Trade Ma-nual is actively distributed at trade fairs, workshops and other trade events. In order to ensure topicality, the brochure is published three times a year. The design of the brochure received a complete facelift in 2013 and is now published in a handy A5 format. We also publish editi-ons specifically made for the German (ITB), Russian (Sales mission) and the Brazilian markets (Mega FAM-trip), these editions will be published in their respective languages.

CirculationEdition 1: English (circulation: 500 copies), German (circulation: 800 copies) - February ITB Berlin, Sales mission Russia and upon request.

Edition 2: English (circulation: 300 copies), Brazilian (circulation: 500 copies) – JuneCity Fair (London), Mega FAM-Trip, Sales Mission Brazil and upon request.

Edition 3: English (circulation: 1.000 copies) – OctoberGlobal European Marketplace (London), WTM (London), USTOA (Chicago) and upon request.

* Separate Russian version (circulation: 500 copies, appearance: end of January): The third English edition of 2014 will be translated and complemented with advertisements for the Russian Market. This way the Russian Travel Trade Manual will be finished in time for the Sales Mission in Russia at the start of February.

** Chinese edition (online): The first English edition of 2015 will be translated and comple-mented with advertisements for the Chinese market. The online version of the Chinese Travel Trade Manual will be actively spread through e-mail and upon request. It will be published on our trade-website. Formats & rates in euros excl. VAT

advertisement format English & German versions 3 editions

Brasilian ór Russian version1 edition

Chinese version1 edition online

advertorial 900 450 250

advertentie 1/1 page 1.550 950 500

edition deadline reservation deadline material appears

Russian* 1 January 8 January End of January

English & German version 1 January 8 January End of January

English & Brasilian version 1 March 1 April June

English version 1 August 13 August October

Chinese edition (online) 9 January 19 January End of February

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map ENGLISH TRAVEL TRADE CITY MAP

City map for the Trade Market• The English Travel Trade Map contains an extensive list including musea, attractions, monu-

ments and marketplaces. The backside of the map contains tourist information and adverti-sements from the tourism sector.

• Target audience: International travel industry• Distribution: The map will be spread on tourist conferences, Fam-trips, miscellaneous

events and upon request.• Language: English• Duration: The entire year (2015)

Circulation30.000 copies


advertentievorm formaat (w x h) rate

enkele advertentie 92,5 x 51,25 mm 850

dubbele advertentie (achterzijde City Map) 92,5 x 110 mm 1.000

Workshops Amsterdam Marketing is member of the European Tour Operators Association (ETOA) and the United States Tour Operators Association (USTOA). These associations organize one or more workshops per year. During these workshops there will be conversations with the most important tour operators from Europe and the United States of America. You can become a member yourself, which increases the representation of Amsterdam. For more information see www.etoa.org and www.ustoa.com.

Holland AllianceAmsterdam Marketing participates in the ‘Holland Alliance’ along with NBTC, KLM and Schip-hol to provide more awareness for destination ‘Holland and Amsterdam’ in the regions Russia, China and Brazil. You can take part for instance in trade fairs, fam-trips, tourist sales missions and consumer activities. For a clear view of the marketing activities in 2014 you can send an e-mail to [email protected] or call 020 - 702 6180.

Specifications • Material: certified PDF

(no Pantone colours, image resolution 300 dpi)

• No overlap or crop marks• All text converted to outlines


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Release date not yet determined.


1/1 page English 230 x 275 mm 1.500

1/1 page Chinese 230 x 275 mm 500



- type area 230 x 275 mm - type page 201 x 251 mm - include a 5 mm bleed (for trim)


• paper interior: 80 grams wood free uncoated offset

• paper cover: 190 grams wood free uncoated offset


AMS MAGAZINEAmsterdam presents itself as the ideal location for establishing a business• AMS is the Amsterdam Metropolitan Area’s business magazine• Target group: International businesses and organisations• Language: English

Circulation and readership Frequency 2 x per year Total circulation 10,000Total readership 30,000Individual copies free

DistributionAMS is distributed to embassies, NFIA offices, conventions, trade delegations, international businesses and expats in the Amsterdam Metropolitan Area. Formats & rates in euros excl. VAT

Amsterdam in business

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华为中国工商银行

荷兰皇家航空公司国际学校

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t CULTURAL FLYER CONFERENCE MARKETThe definitive way to culturally reach congressional visitors during their stay• The ERS Congress will take place in the congress halls of Amsterdam RAI from 26 to 30

September 2015• 23.000 estimated visitors during the conferences• This city-wide event is one of the prime conferences in 2015 and is being considered as one

of the most important economic catalysts for Amsterdam• Amsterdam Marketing offers visitors a special ERS cultural flyer which includes the cultural

agenda of Amsterdam• Language: English• Duration: Will be produced in accordance with large international conferences

CirculationDependant on the scope of the conferences (example circulation for 2015: ERS Congress September – 20.000 copies)

DistributionThis special cultural flyer will be distributed to hotels, VVV service centers and Amsterdam RAI.


WHEN IN AMSTERDAM...CULTURAL HIGHLIGHTS FOR YOUR STAY IN THE CITY

Strawberry Earth Fair, photo Anne Claire de Breij

SHOPPING

De Bijenkorf A world of brands

At de Bijenkorf you’ll find top fashion brands, designer labels and luxury products. Everything you could desire – from the latest beauty pro-ducts to the hottest accessories, from beautiful tableware and glassware to the cutest toys and delicious handmade chocolates – can be found here. De Bijenkorf offers the highest quality and always stocks the latest trends, hosts exciting events and offers the best service.

The Amsterdam store hosts concessions of exclusive brands such as Louis Vuitton, Hermès,

Burberry, Gucci, Fendi, Salvatore Ferragamo and Longchamp. De Bijenkorf regularly adds new fashion brands to the collection: recent arrivals include the quirky Kenzo brand, distinctive prints from Mary Katrantzou and the new collections of the wickedly original Christopher Kane and the master of modern elegance, Peter Pilotto.

Free Wi-Fi is available in all de Bijenkorf stores. For more information about premium services, opening hours, tax-free shopping and much more, please visit deBijenkorf.nl/international.

Dam 1, www.debijenkorf.nl/international. Tram 4, 9, 16, 24, stop Dam

Open: Mon, Sun 11:00-20:00; Tue, Wed 10:00-20:00; Thur, Fri 10:00-21:00; Sat 09:30-20:00

Founded in 1870, de Bijenkorf is the premium department store in the Netherlands. The flagship store is located in a historical building on Dam square in the heart of Amsterdam.

advertorial

advertorial rate

rate <5.000 congress visitors 1/1 page 500

rate <10.000 congress visitors 1/1 page 1.000

rate <20.000 congress visitors 1/1 page 1.500

Specificaties • Specifications 1/1 page Type area 148 x 210 Type page 128 x 190 Include a 3mm bleed (for trim)• Specifications ½ page: Landscape size: 128 x 93 mm (wxh)• Specifications ¼ page: Standing size: 62 x 93 mm (wxh)• Material: Certified PDF

(no Pantone colours; image resolution 300 dpi)


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015CULTURAL FLYER CONFERENCE MARKET AMSTERDAM METROPOLITAN AREA

VISITORS PROFILE 2015In 2015 we will conduct a large visitors profile research in the metropolitan area of Amsterdam. About 9.000 visitors (business and leisure) will be interviewed during the entire year. They will be interviewed in different locations around the metropolitan area. These face-to-face interviews include questions about leisure, stay and origin. This research will lead to further understanding of visitors’ characteristics. Based on these results, we will be able to provide new visitor profiles. Key points in these profiles are orientation and decision-making, but also includes information about activities, expenditures, satisfaction and frequency of visits. Each participant will also fill in information about several socio-demographic characteristics such as age, country of origin and gender.

The results will be presented and published in 2016. Governments, companies and organisations can participate in this research, or request specific reports.

For further information, it is possible to contact our research department at [email protected] or per phone at 0031 20 702 6110.

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amsterdam marketing media rates 2015

Documents