social media and your personal brand workshop covent garden, uk

Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg @jorgensundberg

INTRODUCTION

Jorgen

“Your Personal Brand is Equal to Your Google Search

Results.”   

Personal Branding

• Social Media brings people together• Reputation => Information• Everyone is a publisher

Social Media

MicrobloggingSharing contentNetworking

B2B MarketingThought LeadershipNetworkingCommunity Building

EventsNetworking

NetworkingCommunity

buildingDriving traffic

Showcase videos

Driving traffic

Your website / blog

Thought leadership

Driving traffic

Showcase pictures

Driving traffic

NetworkingThought

LeadershipDriving traffic

Your Personal Brand Plan

• Classic marketing• Positioning• Strategy

Personal Brand Statement

• Value proposition• Target audience• Unique Selling Point(s)

“If you don’t have the headline,

you don’t have the story”

Blogging

• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?

Blogging

LinkedIn

• Online CV => professional dashboard

• Users globally• Salary, experience, age• How many recruiters?

LINKEDIN NEWS & SIGNAL

GROUPS

• Modern day BBS• Direct contact • Cherry pick!

• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown

Facebook

• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs

Twitter

1. Content Strategy

• Share content on Twitter NOT from Twitter

• Inspirational, informational, entertaining

• Procure valuable content with a system

• Inject personality

2. Listening

• The new water cooler• Listen to customers, competitors and

market• Private lists/circles for monitoring

clients

Listen and Monitor Your Brand

3. Use YouTube

• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog

posts• Keep it simple!

4. Use SlideShare

• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?

5. Events

• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?

6. Other Tools

• Hootsuite• Buffer• Analytics• Klout

7. Track your progress

Quantitative:• Invites• Connections• Comments• Likes• Enquiries• BusinessQualitative:

• Awareness• Marketing• Reputation• Market

intelligence

Strategy for Social Media

• Purpose• Target audience• Content creation & curation• Care about people• Sprint…

How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg

“Be Yourself – everyone else is already

taken”